SEMrush vs Moz (March 2026)
| SSEMrush | MzMoz | |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7/5 | 4.5/5 |
| Free Tier | ✓ Yes | ✓ Yes |
| Best For | Full-stack marketers, Agencies | Agencies managing client SEO campaigns with comprehensive tracking, Local businesses needing citation building and review monitoring |
SEMrush edges ahead with a 4.7/5 rating versus Moz's 4.5/5, offering stronger value for most teams.
Quick Overview
SEMrush
All-in-one marketing toolkit with SEO, PPC, content, and competitive intelligence tools.
- Best for: Full-stack marketers, Agencies
- Starting price: Free
- Category: SEO Tools
- Founded: 2008
- Pricing model: subscription
Moz
Moz is an all-in-one SEO software suite offering tools for keyword research, rank tracking, link analysis, local managem...
- Best for: Agencies managing client SEO campaigns with comprehensive tracking, Local businesses needing citation building and review monitoring
- Starting price: Free
- Category: SEO Tools
- Founded: 2004
- Pricing model: freemium
Feature Comparison
| Feature | SEMrush | Moz |
|---|---|---|
| Keyword Research | ✓ | ✗ |
| Backlink Analysis | ✓ | ✗ |
| Rank Tracking | ✓ | ✓ |
| Site Audit | ✓ | ✗ |
| Content Explorer | ✓ | ✗ |
| Competitor Analysis | ✓ | ✗ |
| API Access | ✓ | ✗ |
| White Label | ✓ | ✗ |
| Keyword Explorer | ✗ | ✓ |
| Site Crawl & Audit | ✗ | ✓ |
| Link Research & Backlink Checker | ✗ | ✓ |
| Page Optimization | ✗ | ✓ |
| Local Citation Management | ✗ | ✓ |
| Reputation & Review Monitoring | ✗ | ✓ |
| Domain Authority Checker | ✗ | ✓ |
| MozBar Browser Extension | ✗ | ✓ |
| Competitive Analysis | ✗ | ✓ |
| Keyword Lists & Clustering | ✗ | ✓ |
| AI-Powered Insights | ✗ | ✓ |
Pricing Comparison
Prices last verified: March 16, 2026
SEMrush
Moz
Pros & Cons
SEMrush
- Most comprehensive toolkit
- Great for PPC
- Content marketing tools
- Social media features
- Expensive
- Overwhelming interface
- Limited users per plan
- Data accuracy varies
Moz
- Accurate, non-inflated data trusted by 500K+ marketers
- All-in-one centralized dashboard for streamlined workflows
- Extensive free tools lower entry barrier
- Rich learning resources including Moz Academy and Whiteboard Friday
- Pricing not transparent, requires quote or trial for current rates
- Free tools severely limited with query caps
- Advanced features locked to enterprise plans
- Can be overwhelming for absolute beginners
Which Is Best for You?
Choose SEMrush if:
- Full-stack marketers
- Agencies
- PPC managers
- Content teams
- You want to start with a free plan
- Higher user rating matters to you (4.7 vs 4.5)
Choose Moz if:
- Agencies managing client SEO campaigns with comprehensive tracking
- Local businesses needing citation building and review monitoring
- Content marketers targeting keywords with intent analysis
- Marketers seeking integrated learning alongside SEO tools
- You want to start with a free plan
- Budget is a priority ($99 vs $139.95)
Our Verdict
Choose SEMrush if you're an agency, full-stack marketer, or growing business that needs comprehensive digital marketing capabilities beyond just SEO. The higher price point ($129.95+ vs $99+) is justified when you consider the breadth of included features that would otherwise require multiple tool subscriptions. SEMrush is particularly valuable for PPC managers, content teams, and agencies serving diverse client needs who can leverage its white-label reporting and API access.
Choose Moz if you're primarily focused on SEO excellence, local search optimization, or learning-oriented marketing teams. Its lower entry price, superior educational resources, and specialized SEO features make it ideal for small to medium businesses, local SEO specialists, and marketers who prioritize data accuracy over feature breadth. Moz's trusted metrics and extensive free tools also make it the better choice for budget-conscious users and those new to SEO who value guided learning alongside their optimization efforts.