Ahrefs Pricing (April 2026)
How much does Ahrefs cost?
Ahrefs starts at $29/mo with 5 plans available.
All Plans
Standard
- 20 projects
- 2000 tracked keywords
- 500K crawl credits/month
Ahrefs Pricing Breakdown
Ahrefs operates on a subscription model with four main pricing tiers, starting significantly higher than most SEO tools. The recent April 2024 price increase raised costs substantially across all plans, making it one of the more expensive options in the market.
Starter Plan ($29/month)
The newest addition to Ahrefs pricing, the Starter plan targets small businesses and individual users with basic SEO needs. You get 100 monthly credits, can track 750 keywords, and work on 1 project with 6 months of historical data. However, the credit system severely limits usage—even applying filters consumes credits, making this plan restrictive for regular use.
Lite Plan ($129/month)
Previously the entry-level option, the Lite plan increased from $99 to $129 monthly—a 30% price hike. You receive 500 monthly credits, can manage 5 projects, track 750 keywords, and access 6 months of data history. This plan excludes several key features like search intent metrics, broken link building tools, and AI suggestions, making it feel expensive for what you receive.
Standard Plan ($249/month)
The Standard plan saw the steepest price increase, jumping from $179 to $249 monthly (39% increase). This tier provides unlimited credits with fair usage policy, 20 projects, 2,000 keyword tracking, and 2 years of historical data. Most users find this the sweet spot for accessing Ahrefs' full feature set without major limitations.
Advanced and Enterprise Plans
The Advanced plan costs $449/month (up from $399), while Enterprise starts at $1,499/month (a 50% increase from $999). These plans offer extensive historical data, higher project limits, and advanced features like API access and SSO integration, primarily targeting large agencies and Fortune 500 companies.
Hidden costs add up quickly. Additional users cost $40-80 monthly depending on your plan, daily rank tracking requires a $50/month add-on, and AI content tools cost an extra $99/month. When compared to competitors like SEMrush or Moz, Ahrefs is consistently 20-40% more expensive for similar feature sets, though supporters argue the data quality justifies the premium pricing.
Feature Breakdown by Plan
| Feature | Starter | Lite | Standard | Advanced | Enterprise |
|---|---|---|---|---|---|
| 1 project | ✓ | ✗ | ✗ | ✗ | ✗ |
| 100 tracked keywords | ✓ | ✗ | ✗ | ✗ | ✗ |
| 5K crawl credits/month | ✓ | ✗ | ✗ | ✗ | ✗ |
| 5 projects | ✗ | ✓ | ✗ | ✗ | ✗ |
| 750 tracked keywords | ✗ | ✓ | ✗ | ✗ | ✗ |
| 10K crawl credits/month | ✗ | ✓ | ✗ | ✗ | ✗ |
| 20 projects | ✗ | ✗ | ✓ | ✗ | ✗ |
| 2000 tracked keywords | ✗ | ✗ | ✓ | ✗ | ✗ |
| 500K crawl credits/month | ✗ | ✗ | ✓ | ✗ | ✗ |
| 50 projects | ✗ | ✗ | ✗ | ✓ | ✗ |
| 5000 tracked keywords | ✗ | ✗ | ✗ | ✓ | ✗ |
| 1.5M crawl credits/month | ✗ | ✗ | ✗ | ✓ | ✗ |
| Unlimited projects | ✗ | ✗ | ✗ | ✗ | ✓ |
| 10K tracked keywords | ✗ | ✗ | ✗ | ✗ | ✓ |
| 5M crawl credits/month | ✗ | ✗ | ✗ | ✗ | ✓ |
Team Cost Calculator
Estimated monthly costs based on team size (price per user × team members):
| Team Size | Starter | Lite | Standard | Advanced |
|---|---|---|---|---|
| 5 users | $145/mo | $645/mo | $1,245/mo | $2,245/mo |
| 10 users | $290/mo | $1,290/mo | $2,490/mo | $4,490/mo |
| 25 users | $725/mo | $3,225/mo | $6,225/mo | $11,225/mo |
| 50 users | $1,450/mo | $6,450/mo | $12,450/mo | $22,450/mo |
Is Ahrefs Worth It?
There is no free tier, but most paid plans include a trial period.
Paid plans range from $29/mo (Starter) to $449/mo (Advanced). Most users pick the Standard plan.
Best for: Link builders, Content marketers, SEO agencies. Keep in mind: expensive.
Ahrefs Pros & Cons
- Best backlink database
- Accurate rank tracking
- Great content explorer
- Clean interface
- Regular updates
- Expensive
- Limited local SEO
- No phone support
- Credit-based pricing