SEMrush Pricing (April 2026)
How much does SEMrush cost?
SEMrush offers a free plan with paid tiers starting at $139.95/mo.
All Plans
Guru
- 15 projects
- 1500 tracked keywords
- 30K results per report
SEMrush Pricing Breakdown
SEMrush's pricing has become more complex in recent years with the introduction of two separate product lines: SEMrush One (which includes AI visibility tracking) and SEO Classic (traditional SEO tools only). This toolkit-based approach allows for more flexibility but can be confusing for new users trying to determine which features they actually need.
SEO Classic Plans
The SEO Classic lineup is where most users start, offering the core SEO and competitive intelligence tools. The Pro plan at $139.95/month includes 5 projects, 500 tracked keywords, and 3,000 daily reports - generous limits compared to competitors. The Guru plan at $249.95/month adds historical data, content marketing tools, and branded reports, making it the most popular choice for agencies and growing businesses. The Business plan at $499.95/month provides API access, white-label reports, and extended limits suitable for large agencies.
SEMrush One Plans
The newer SEMrush One plans combine traditional SEO tools with AI visibility tracking across platforms like ChatGPT, Perplexity, and Google's AI Overviews. Pricing starts at $199/month for Starter, with Pro+ at $299/month and Advanced at $549/month. These plans are significantly more expensive but include cutting-edge AI monitoring capabilities that aren't available elsewhere.
Value Analysis and Hidden Costs
While SEMrush appears expensive upfront, it often provides better value than competitors when you consider the generous usage limits. Even the entry-level Pro plan allows 3,000 daily reports, while Ahrefs limits users to just 500 monthly reports on their basic plan. However, be aware of potential add-on costs - features like Traffic Analytics ($200/month), Listing Management ($20-40/month), and additional user seats ($45-100 per user) can quickly increase your monthly bill.
The biggest limitation across all plans is that you only get one user account included, even on the highest-tier plans. For teams, this can make SEMrush significantly more expensive than competitors that include multiple user seats. Additionally, many advanced features are locked behind higher-tier plans, so budget-conscious users might find themselves needing to upgrade sooner than expected to access critical functionality.
Feature Breakdown by Plan
| Feature | Pro | Guru | Business |
|---|---|---|---|
| 5 projects | ✓ | ✗ | ✗ |
| 500 tracked keywords | ✓ | ✗ | ✗ |
| 10K results per report | ✓ | ✗ | ✗ |
| 15 projects | ✗ | ✓ | ✗ |
| 1500 tracked keywords | ✗ | ✓ | ✗ |
| 30K results per report | ✗ | ✓ | ✗ |
| 40 projects | ✗ | ✗ | ✓ |
| 5000 tracked keywords | ✗ | ✗ | ✓ |
| 50K results per report | ✗ | ✗ | ✓ |
Team Cost Calculator
Estimated monthly costs based on team size (price per user × team members):
| Team Size | Pro | Guru | Business |
|---|---|---|---|
| 5 users | $699.75/mo | $1,249.75/mo | $2,499.75/mo |
| 10 users | $1,399.50/mo | $2,499.50/mo | $4,999.50/mo |
| 25 users | $3,498.75/mo | $6,248.75/mo | $12,498.75/mo |
| 50 users | $6,997.50/mo | $12,497.50/mo | $24,997.50/mo |
Is SEMrush Worth It?
The free plan lets you test core functionality before committing.
Paid plans range from $139.95/mo (Pro) to $499.95/mo (Business). Most users pick the Guru plan.
Best for: Full-stack marketers, Agencies, PPC managers. Keep in mind: expensive.
SEMrush Pros & Cons
- Most comprehensive toolkit
- Great for PPC
- Content marketing tools
- Social media features
- Agency features
- Expensive
- Overwhelming interface
- Limited users per plan
- Data accuracy varies