A
ActiveCampaign4.6/5vsM
Marketo4.2/5ActiveCampaign vs Marketo (March 2026)
| AActiveCampaign | MMarketo | |
|---|---|---|
| Price | $19/mo | $895/mo |
| Rating | 4.6/5 | 4.2/5 |
| Free Tier | ✗ No | ✗ No |
| Best For | B2B companies, Ecommerce | Enterprise, B2B companies |
Quick Verdict
ActiveCampaign edges ahead with a 4.6/5 rating versus Marketo's 4.2/5, offering stronger value for most teams.
Quick Overview
A
ActiveCampaign
Customer experience automation platform with email marketing, CRM, and sales automation.
- Best for: B2B companies, Ecommerce
- Starting price: $19/mo
- Category: Marketing Automation Software
- Founded: 2003
- Pricing model: subscription
M
Marketo
Enterprise marketing automation platform with lead management and revenue attribution.
- Best for: Enterprise, B2B companies
- Starting price: $895/mo
- Category: Marketing Automation Software
- Founded: 2006
- Pricing model: subscription
Feature Comparison
| Feature | ActiveCampaign | Marketo |
|---|---|---|
| Email Campaigns | ✓ | ✓ |
| Automation | ✓ | ✓ |
| CRM | ✓ | ✗ |
| Lead Scoring | ✓ | ✓ |
| Landing Pages | ✓ | ✓ |
| SMS Marketing | ✓ | ✗ |
| Integrations | ✓ | ✓ |
| Analytics | ✓ | ✓ |
Pricing Comparison
Prices last verified: March 16, 2026
ActiveCampaign
$19/mo
Starting price
subscription · 4 plans
Starter
$15/moPlusPopular
$49/moPro
$79/moEnterprise
$145/moMarketo
$895/mo
Starting price
subscription · 4 plans
Growth
$895/moSelectPopular
$1,795/moPrime
$3,175/moUltimate
FreePros & Cons
ActiveCampaign
Pros
- Powerful automation
- Great deliverability
- CRM included
- Affordable
Cons
- Learning curve
- UI can be complex
- Limited reporting
- Support response times
Marketo
Pros
- Enterprise-grade
- Advanced lead scoring
- Multi-touch attribution
- Scalable
Cons
- Very expensive
- Complex setup
- Steep learning curve
- Requires dedicated admin
Which Is Best for You?
A
Choose ActiveCampaign if:
- B2B companies
- Ecommerce
- Agencies
- Growing businesses
- Budget is a priority ($19 vs $895)
- Higher user rating matters to you (4.6 vs 4.2)
M
Choose Marketo if:
- Enterprise
- B2B companies
- Complex marketing
- Large teams
Our Verdict
🏆
AActiveCampaign — WinnerMMarketo — Runner-up
After thorough analysis, ActiveCampaign takes the lead in this comparison with a higher rating of 4.6/5 versus Marketo's 4.2/5.
ActiveCampaign is best for B2B companies and Ecommerce. Powerful automation.
Marketo remains a strong alternative, especially for Enterprise and B2B companies. Enterprise-grade.
Pricing-wise, ActiveCampaign is the more affordable starting option. Evaluate free trials of both before committing.
Explore More
ActiveCampaign Alternatives
Marketo Alternatives
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Frequently Asked Questions
ActiveCampaign edges ahead with a 4.6/5 rating versus Marketo's 4.2/5, offering stronger value for most teams.
ActiveCampaign starts at $19/mo, while Marketo starts at $895/mo.
Yes. Most users can migrate data between the two. Check both platforms for import/export tools before switching.
ActiveCampaign integrates with Shopify, WordPress, Salesforce, Zapier. Marketo integrates with Salesforce, Microsoft Dynamics, SAP, Adobe Experience Cloud. Both offer solid third-party connectivity, though the best choice depends on your existing tech stack.
Both tools are designed for ease of use. ActiveCampaign is best for B2B companies and Ecommerce, while Marketo excels for Enterprise and B2B companies. Consider trying both free trials to judge which interface suits your workflow.
ActiveCampaign has a 4.6/5 rating from 2,200 reviews, while Marketo scores 4.2/5 from 680 reviews. Higher review counts generally indicate a more established support ecosystem.
For small businesses, ActiveCampaign may be more budget-friendly starting at $19/mo. However, Marketo ($895/mo) could offer better value depending on the features you need most.
For enterprise use, consider which offers more advanced plans. ActiveCampaign has 4 plans while Marketo has 4 plans. Evaluate each tool's enterprise features, security compliance, and team management capabilities before committing.
Check each tool's website for the latest mobile app availability. Both ActiveCampaign and Marketo offer web-based access, and many modern SaaS tools provide companion mobile apps for iOS and Android.
Choose ActiveCampaign if you prioritize powerful automation. Choose Marketo if you value enterprise-grade.