Marketo Pricing (April 2026)
How much does Marketo cost?
Marketo starts at $895/mo with 4 plans available.
All Plans
Select
- Account-based marketing
- Advanced analytics
- Predictive content
Prime
- Target account management
- Multi-touch attribution
- Premium support
Marketo Pricing Breakdown
Marketo's pricing structure reflects its enterprise-level positioning, with plans designed to scale alongside growing organizations. Unlike many marketing tools with transparent pricing, Marketo requires potential customers to contact sales for a custom quote. This approach allows for tailored solutions but can be frustrating for businesses seeking immediate pricing clarity.
The platform typically offers four primary tiers: Growth, Select, Prime, and Ultimate. Each tier incrementally adds more advanced features, higher contact limits, and increased automation capabilities. While exact pricing isn't publicly listed, industry insights suggest starting prices range from $895 to $3,195 per month, with enterprise deployments potentially exceeding $5,000 monthly.
Growth Plan (Entry Level) typically supports up to 10 users and provides core marketing automation features. This tier is best for organizations just beginning to implement sophisticated marketing technologies. Select Plan expands capabilities with more advanced segmentation and reporting tools, suitable for growing marketing teams needing more robust functionality.
The Prime and Ultimate Plans represent Marketo's most comprehensive offerings, providing advanced account-based marketing tools, AI-powered personalization, and dedicated support. These tiers are ideal for large enterprises with complex marketing ecosystems requiring maximum flexibility and customization.
Hidden costs are an important consideration with Marketo. Implementation often requires consulting fees, potentially dedicated marketing operations staff, and ongoing training. While the platform offers immense capabilities, organizations must budget not just for the subscription but for the resources needed to fully leverage its potential.
Feature Breakdown by Plan
| Feature | Growth | Select | Prime | Ultimate |
|---|---|---|---|---|
| Email marketing | ✓ | ✗ | ✗ | ✗ |
| Lead management | ✓ | ✗ | ✗ | ✗ |
| Landing pages | ✓ | ✗ | ✗ | ✗ |
| Account-based marketing | ✗ | ✓ | ✗ | ✗ |
| Advanced analytics | ✗ | ✓ | ✗ | ✗ |
| Predictive content | ✗ | ✓ | ✗ | ✗ |
| Target account management | ✗ | ✗ | ✓ | ✗ |
| Multi-touch attribution | ✗ | ✗ | ✓ | ✗ |
| Premium support | ✗ | ✗ | ✓ | ✗ |
| Full platform | ✗ | ✗ | ✗ | ✓ |
| Custom integrations | ✗ | ✗ | ✗ | ✓ |
| Dedicated success manager | ✗ | ✗ | ✗ | ✓ |
Team Cost Calculator
Estimated monthly costs based on team size (price per user × team members):
| Team Size | Growth | Select | Prime |
|---|---|---|---|
| 5 users | $4,475/mo | $8,975/mo | $15,875/mo |
| 10 users | $8,950/mo | $17,950/mo | $31,750/mo |
| 25 users | $22,375/mo | $44,875/mo | $79,375/mo |
| 50 users | $44,750/mo | $89,750/mo | $158,750/mo |
Is Marketo Worth It?
There is no free tier, but most paid plans include a trial period.
Paid plans range from $895/mo (Growth) to $3,175/mo (Prime). Most users pick the Select plan.
Best for: Enterprise, B2B companies, Complex marketing. Keep in mind: very expensive.
Marketo Pros & Cons
- Enterprise-grade
- Advanced lead scoring
- Multi-touch attribution
- Scalable
- Adobe integration
- Very expensive
- Complex setup
- Steep learning curve
- Requires dedicated admin