ActiveCampaign Pricing (April 2026)
How much does ActiveCampaign cost?
ActiveCampaign starts at $19/mo with 4 plans available.
All Plans
Plus
- CRM & sales automation
- Landing pages
- Custom user permissions
ActiveCampaign Pricing Breakdown
ActiveCampaign's pricing model is structured across four primary tiers: Starter, Plus, Professional, and Enterprise. Unlike many competitors, pricing is determined not just by plan level but also by the number of contacts in your database, which can lead to significant cost variations.
The Starter plan begins at $15/month for 1,000 contacts, offering basic email marketing and limited automation capabilities. This plan is ideal for small businesses or solo entrepreneurs just beginning their marketing automation journey. However, it comes with restrictions like limited user access and basic segmentation features.
The Plus plan, starting at $49/month, introduces more robust features such as CRM functionality, landing pages, and advanced segmentation. This tier represents the best value for growing businesses, providing a comprehensive set of tools without the premium pricing of higher tiers.
Professional and Enterprise plans, priced at $79 and $145+ respectively, unlock advanced capabilities like predictive sending, machine learning content optimization, and extensive reporting. These plans are designed for larger organizations or businesses with complex marketing requirements.
Hidden costs to consider include add-ons like SMS marketing (approximately $16.83 per 1,000 credits) and enhanced CRM features. While ActiveCampaign offers significant value, businesses should carefully evaluate their specific needs to avoid overpaying for unnecessary features.
Feature Breakdown by Plan
| Feature | Starter | Plus | Pro | Enterprise |
|---|---|---|---|---|
| Email marketing | ✓ | ✗ | ✗ | ✗ |
| Marketing automation | ✓ | ✗ | ✗ | ✗ |
| Chat support | ✓ | ✗ | ✗ | ✗ |
| CRM & sales automation | ✗ | ✓ | ✗ | ✗ |
| Landing pages | ✗ | ✓ | ✗ | ✗ |
| Custom user permissions | ✗ | ✓ | ✗ | ✗ |
| Predictive content | ✗ | ✗ | ✓ | ✗ |
| Split automations | ✗ | ✗ | ✓ | ✗ |
| Site messaging | ✗ | ✗ | ✓ | ✗ |
| Custom reporting | ✗ | ✗ | ✗ | ✓ |
| Custom domain | ✗ | ✗ | ✗ | ✓ |
| Dedicated account rep | ✗ | ✗ | ✗ | ✓ |
Team Cost Calculator
Estimated monthly costs based on team size (price per user × team members):
| Team Size | Starter | Plus | Pro | Enterprise |
|---|---|---|---|---|
| 5 users | $75/mo | $245/mo | $395/mo | $725/mo |
| 10 users | $150/mo | $490/mo | $790/mo | $1,450/mo |
| 25 users | $375/mo | $1,225/mo | $1,975/mo | $3,625/mo |
| 50 users | $750/mo | $2,450/mo | $3,950/mo | $7,250/mo |
Is ActiveCampaign Worth It?
There is no free tier, but most paid plans include a trial period.
Paid plans range from $15/mo (Starter) to $145/mo (Enterprise). Most users pick the Plus plan.
Best for: B2B companies, Ecommerce, Agencies. Keep in mind: learning curve.
ActiveCampaign Pros & Cons
- Powerful automation
- Great deliverability
- CRM included
- Affordable
- Strong segmentation
- Learning curve
- UI can be complex
- Limited reporting
- Support response times