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Pipedrive4.5/5vsIs
Insightly4.2/5Pipedrive vs Insightly (March 2026)
| PPipedrive | IsInsightly | |
|---|---|---|
| Price | $24/mo | Free |
| Rating | 4.5/5 | 4.2/5 |
| Free Tier | ✗ No | ✓ Yes |
| Best For | Sales teams, Small to mid-size businesses | Small business sales tracking and lead management, Project-linked CRM for consulting/professional services |
Quick Verdict
Pipedrive edges ahead with a 4.5/5 rating versus Insightly's 4.2/5, offering stronger value for most teams.
Quick Overview
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Pipedrive
Sales-focused CRM with visual pipeline management designed for sales teams.
- Best for: Sales teams, Small to mid-size businesses
- Starting price: $24/mo
- Category: CRM Software
- Founded: 2010
- Pricing model: subscription
Is
Insightly
Insightly provides cloud-based CRM with sales, marketing, and project management for SMBs, emphasizing integrations like...
- Best for: Small business sales tracking and lead management, Project-linked CRM for consulting/professional services
- Starting price: Free
- Category: CRM Software
- Founded: 2009
- Pricing model: freemium
Feature Comparison
| Feature | Pipedrive | Insightly |
|---|---|---|
| Contact Management | ✓ | ✗ |
| Pipeline Management | ✓ | ✗ |
| Email Tracking | ✓ | ✗ |
| Marketing Automation | ✗ | ✗ |
| Reporting | ✓ | ✗ |
| Mobile App | ✓ | ✗ |
| Integrations | ✓ | ✗ |
| AI Features | ✓ | ✗ |
| Contact tracking | ✗ | ✓ |
| Opportunity management | ✗ | ✓ |
| Task management | ✗ | ✓ |
| Project management automation | ✗ | ✓ |
| Google Apps integration | ✗ | ✓ |
| Microsoft Office/Outlook integration | ✗ | ✓ |
| iOS mobile app | ✗ | ✓ |
| Marketing automation | ✗ | ✓ |
| Custom pipelines | ✗ | ✓ |
| Custom dashboards | ✗ | ✓ |
| Lead creation | ✗ | ✓ |
| AppConnect integration tool | ✗ | ✓ |
| Service ticketing | ✗ | ✓ |
Pricing Comparison
Prices last verified: March 16, 2026
Pipedrive
$24/mo
Starting price
subscription · 5 plans
Lite
$24/moGrowthPopular
$49/moPremium
$79/moPower
$64/moUltimate
$99/moInsightly
Free
Starting price
freemium · 4 plans
Forever Free
FreeProfessionalPopular
$29/moPlus
$49/moEnterprise
$99/moPros & Cons
Pipedrive
Pros
- Intuitive visual pipeline
- Sales-focused features
- Affordable pricing
- Easy to use
Cons
- Limited marketing features
- Basic reporting
- Less customizable
- Fewer integrations
Insightly
Pros
- Simple, intuitive interface for SMBs
- Strong Google Apps and Office 365 integration
- Links sales and project management effectively
- Freemium access with mobile/web/API support
Cons
- Occasional crashes or page refresh needs after edits
- Limited details on enterprise-scale reliability
- Primarily SMB-focused, less for large enterprises
- UI updates sporadic
Which Is Best for You?
P
Choose Pipedrive if:
- Sales teams
- Small to mid-size businesses
- Pipeline-driven sales
- Startups
- Higher user rating matters to you (4.5 vs 4.2)
Is
Choose Insightly if:
- Small business sales tracking and lead management
- Project-linked CRM for consulting/professional services
- Marketing campaign automation for media/advertising
- Non-profit contact/opportunity management
- You want to start with a free plan
- Budget is a priority (Free vs $24)
Our Verdict
🏆
PPipedrive — WinnerIsInsightly — Runner-up
After thorough analysis, Pipedrive takes the lead in this comparison with a higher rating of 4.5/5 versus Insightly's 4.2/5.
Pipedrive is best for Sales teams and Small to mid-size businesses. Intuitive visual pipeline.
Insightly remains a strong alternative, especially for Small business sales tracking and lead management and Project-linked CRM for consulting/professional services. Simple, intuitive interface for SMBs.
Pricing-wise, Insightly is the more affordable starting option. Evaluate free trials of both before committing.
Explore More
Pipedrive Alternatives
Insightly Alternatives
Category Resources
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Frequently Asked Questions
Pipedrive edges ahead with a 4.5/5 rating versus Insightly's 4.2/5, offering stronger value for most teams.
Insightly starts at Free/mo (free tier available), while Pipedrive starts at $24/mo.
Yes. Most users can migrate data between the two. Check both platforms for import/export tools before switching.
Pipedrive integrates with Gmail, Outlook, Slack, Trello. Insightly integrates with Google Apps, Microsoft Office/Outlook, MailChimp, Dropbox. Both offer solid third-party connectivity, though the best choice depends on your existing tech stack.
Both tools are designed for ease of use. Pipedrive is best for Sales teams and Small to mid-size businesses, while Insightly excels for Small business sales tracking and lead management and Project-linked CRM for consulting/professional services. Consider trying both free trials to judge which interface suits your workflow.
Pipedrive has a 4.5/5 rating from 2,900 reviews, while Insightly scores 4.2/5 from 1,400 reviews. Higher review counts generally indicate a more established support ecosystem.
For small businesses, Insightly may be more budget-friendly starting at Free. However, Pipedrive ($24/mo) could offer better value depending on the features you need most.
For enterprise use, consider which offers more advanced plans. Pipedrive has 5 plans while Insightly has 4 plans. Evaluate each tool's enterprise features, security compliance, and team management capabilities before committing.
Check each tool's website for the latest mobile app availability. Both Pipedrive and Insightly offer web-based access, and many modern SaaS tools provide companion mobile apps for iOS and Android.
Choose Pipedrive if you prioritize intuitive visual pipeline. Choose Insightly if you value simple, intuitive interface for smbs and want a free tier.