Mailchimp vs Constant Contact (March 2026)
| MMailchimp | CCConstant Contact | |
|---|---|---|
| Price | Free | $12/mo |
| Rating | 4.4/5 | 4.2/5 |
| Free Tier | ✓ Yes | ✗ No |
| Best For | Small businesses, Beginners | Small businesses starting email campaigns, Nonprofits seeking discounted marketing |
Mailchimp edges ahead with a 4.4/5 rating versus Constant Contact's 4.2/5, offering stronger value for most teams.
Quick Overview
Mailchimp
All-in-one marketing platform with email, automation, landing pages, and more.
- Best for: Small businesses, Beginners
- Starting price: Free
- Category: Email Marketing Software
- Founded: 2001
- Pricing model: freemium
Constant Contact
Constant Contact provides an accessible platform for small businesses to create, send, and track email, SMS, and digital...
- Best for: Small businesses starting email campaigns, Nonprofits seeking discounted marketing
- Starting price: $12/mo
- Category: Email Marketing Software
- Founded: 1996
- Pricing model: subscription
Feature Comparison
| Feature | Mailchimp | Constant Contact |
|---|---|---|
| Email Campaigns | ✓ | ✗ |
| Automation | ✓ | ✗ |
| Landing Pages | ✓ | ✗ |
| A/B Testing | ✓ | ✗ |
| Segmentation | ✓ | ✗ |
| Analytics | ✓ | ✗ |
| Integrations | ✓ | ✗ |
| Mobile App | ✓ | ✗ |
| Drag-and-drop email editor | ✗ | ✓ |
| AI copy generator | ✗ | ✓ |
| Premade templates | ✗ | ✓ |
| AI-powered branding tools | ✗ | ✓ |
| Email automation | ✗ | ✓ |
| Contact segmentation | ✗ | ✓ |
| SMS marketing | ✗ | ✓ |
| Website builder | ✗ | ✓ |
| GDPR compliance tools | ✗ | ✓ |
| CAN-SPAM compliance | ✗ | ✓ |
| Live 1:1 onboarding | ✗ | ✓ |
| Phone and chat support | ✗ | ✓ |
| Inbox preview | ✗ | ✓ |
| Multi-account management | ✗ | ✓ |
| Mobile-responsive designs | ✗ | ✓ |
Pricing Comparison
Prices last verified: March 16, 2026
Mailchimp
Constant Contact
Pros & Cons
Mailchimp
- Easy to use
- Great free tier
- All-in-one features
- Good templates
- Expensive at scale
- Limited automation on free
- Pricing by contacts
- Support limited on lower tiers
Constant Contact
- Easy-to-use drag-and-drop editor for quick campaigns
- Award-winning support including phone, onboarding, and tutorials
- Strong templates and AI tools for non-designers
- Mobile-responsive designs and compliance features
- Pricing scales up with contacts/sends, plus overage fees
- SMS as $10/month add-on (not core included)
- Limited sites/users in Lite plan
- Custom pricing required for enterprises/multi-locations
Which Is Best for You?
Choose Mailchimp if:
- Small businesses
- Beginners
- Ecommerce
- Content creators
- You want to start with a free plan
- Budget is a priority (Free vs $12)
- Higher user rating matters to you (4.4 vs 4.2)
Choose Constant Contact if:
- Small businesses starting email campaigns
- Nonprofits seeking discounted marketing
- Agencies/franchises needing multi-account control
- Retailers converting social/website traffic
Our Verdict
Choose Mailchimp if you're comfortable with self-service learning, want advanced automation capabilities, or need extensive integrations with ecommerce and other business tools. The free tier makes it ideal for testing email marketing, while the Premium tier serves growing businesses needing sophisticated marketing automation. It's particularly suitable for tech-savvy users and online businesses.
Choose Constant Contact if you value human support, want predictable pricing, or prefer simplicity over advanced features. It's ideal for traditional small businesses, nonprofits, and anyone who benefits from phone support and guided onboarding. The superior templates and AI tools make it excellent for non-designers, while the compliance features suit businesses in regulated industries. Despite the lack of a free tier, the overall value and support quality often justify the investment for businesses serious about email marketing success.