M
Mailchimp4.4/5vsBh
beehiiv4.9/5Mailchimp vs beehiiv (March 2026)
| MMailchimp | Bhbeehiiv | |
|---|---|---|
| Price | Free | Free |
| Rating | 4.4/5 | 4.9/5 |
| Free Tier | ✓ Yes | ✓ Yes |
| Best For | Small businesses, Beginners | Individual creators and influencers building personal newsletters, Small businesses without technical expertise |
Quick Verdict
beehiiv takes the lead with a 4.9/5 rating compared to Mailchimp's 4.4/5, though both are solid choices depending on your priorities.
Quick Overview
M
Mailchimp
All-in-one marketing platform with email, automation, landing pages, and more.
- Best for: Small businesses, Beginners
- Starting price: Free
- Category: Email Marketing Software
- Founded: 2001
- Pricing model: freemium
Bh
beehiiv
All-in-one newsletter platform that combines email creation, audience growth, website building, and monetization tools f...
- Best for: Individual creators and influencers building personal newsletters, Small businesses without technical expertise
- Starting price: Free
- Category: Email Marketing Software
- Founded: N/A
- Pricing model: freemium
Feature Comparison
| Feature | Mailchimp | beehiiv |
|---|---|---|
| Email Campaigns | ✓ | ✗ |
| Automation | ✓ | ✗ |
| Landing Pages | ✓ | ✗ |
| A/B Testing | ✓ | ✗ |
| Segmentation | ✓ | ✗ |
| Analytics | ✓ | ✗ |
| Integrations | ✓ | ✗ |
| Mobile App | ✓ | ✗ |
| Drag-and-drop email builder | ✗ | ✓ |
| Professional email templates | ✗ | ✓ |
| Advanced audience segmentation | ✗ | ✓ |
| Automated campaigns | ✗ | ✓ |
| Email deliverability tracking | ✗ | ✓ |
| Newsletter monetization | ✗ | ✓ |
| Website builder | ✗ | ✓ |
| Referral programs | ✗ | ✓ |
| Analytics dashboard | ✗ | ✓ |
| Multiple newsletter management | ✗ | ✓ |
| Subscriber insights | ✗ | ✓ |
| Native ad network integration | ✗ | ✓ |
| Content gating and paywalls | ✗ | ✓ |
| Double opt-in policy | ✗ | ✓ |
Pricing Comparison
Prices last verified: March 16, 2026
Mailchimp
Free
Starting price
freemium · 4 plans
Free
FreeEssentials
$13/moStandardPopular
$20/moPremium
$350/mobeehiiv
Free
Starting price
freemium · 3 plans
Free
FreeGrowthPopular
$39/moScale
$99/moPros & Cons
Mailchimp
Pros
- Easy to use
- Great free tier
- All-in-one features
- Good templates
Cons
- Expensive at scale
- Limited automation on free
- Pricing by contacts
- Support limited on lower tiers
beehiiv
Pros
- All-in-one platform combining newsletters, websites, and monetization
- No-code drag-and-drop editor for easy design
- Built-in monetization with native ads and subscriptions
- Strong email deliverability with 15.6 billion emails sent
Cons
- Limited pricing information transparency
- Newer platform with less established track record
- May have learning curve for advanced features
Which Is Best for You?
M
Choose Mailchimp if:
- Small businesses
- Beginners
- Ecommerce
- Content creators
- You want to start with a free plan
Bh
Choose beehiiv if:
- Individual creators and influencers building personal newsletters
- Small businesses without technical expertise
- Publishers managing multiple newsletters
- Content creators with e-commerce integration needs
- You want to start with a free plan
- Higher user rating matters to you (4.9 vs 4.4)
Our Verdict
🏆
Bhbeehiiv — WinnerMMailchimp — Runner-up
After thorough analysis, beehiiv takes the lead in this comparison with a higher rating of 4.9/5 versus Mailchimp's 4.4/5.
beehiiv is best for Individual creators and influencers building personal newsletters and Small businesses without technical expertise. All-in-one platform combining newsletters, websites, and monetization.
Mailchimp remains a strong alternative, especially for Small businesses and Beginners. Easy to use.
Pricing-wise, Mailchimp is the more affordable starting option. Evaluate free trials of both before committing.
Explore More
Mailchimp Alternatives
beehiiv Alternatives
Category Resources
Related Reading
Frequently Asked Questions
beehiiv takes the lead with a 4.9/5 rating compared to Mailchimp's 4.4/5, though both are solid choices depending on your priorities.
Mailchimp starts at Free/mo (free tier available), while beehiiv starts at Free/mo (free tier available).
Yes. Most users can migrate data between the two. Check both platforms for import/export tools before switching.
Mailchimp integrates with Shopify, WooCommerce, WordPress, Salesforce. beehiiv integrates with Stripe, Zapier, Google Analytics, Gumroad. Both offer solid third-party connectivity, though the best choice depends on your existing tech stack.
Both tools are designed for ease of use. Mailchimp is best for Small businesses and Beginners, while beehiiv excels for Individual creators and influencers building personal newsletters and Small businesses without technical expertise. Consider trying both free trials to judge which interface suits your workflow.
Mailchimp has a 4.4/5 rating from 4,800 reviews, while beehiiv scores 4.9/5 from 28,479 reviews. Higher review counts generally indicate a more established support ecosystem.
For small businesses, Mailchimp may be more budget-friendly starting at Free. However, beehiiv (Free) could offer better value depending on the features you need most.
For enterprise use, consider which offers more advanced plans. Mailchimp has 4 plans while beehiiv has 3 plans. Evaluate each tool's enterprise features, security compliance, and team management capabilities before committing.
Check each tool's website for the latest mobile app availability. Both Mailchimp and beehiiv offer web-based access, and many modern SaaS tools provide companion mobile apps for iOS and Android.
Choose Mailchimp if you prioritize easy to use and want to start free. Choose beehiiv if you value all-in-one platform combining newsletters, websites, and monetization and want a free tier.