A
Amplitude4.5/5vsMa
Matomo4.3/5Amplitude vs Matomo (March 2026)
| AAmplitude | MaMatomo | |
|---|---|---|
| Price | Free | Free |
| Rating | 4.5/5 | 4.3/5 |
| Free Tier | ✓ Yes | ✓ Yes |
| Best For | Product teams, Enterprise | Privacy-focused websites needing GDPR/CCPA compliance, Ecommerce sites requiring full-funnel analysis and revenue tracking |
Quick Verdict
Amplitude edges ahead with a 4.5/5 rating versus Matomo's 4.3/5, offering stronger value for most teams.
Quick Overview
A
Amplitude
Digital analytics platform for understanding user behavior across products.
- Best for: Product teams, Enterprise
- Starting price: Free
- Category: Analytics Tools
- Founded: 2012
- Pricing model: freemium
Ma
Matomo
Matomo is an open-source, privacy-first web and app analytics platform that delivers 100% accurate data without sampling...
- Best for: Privacy-focused websites needing GDPR/CCPA compliance, Ecommerce sites requiring full-funnel analysis and revenue tracking
- Starting price: Free
- Category: Analytics Tools
- Founded: 2007
- Pricing model: freemium
Feature Comparison
| Feature | Amplitude | Matomo |
|---|---|---|
| Event Tracking | ✓ | ✗ |
| Funnels | ✓ | ✗ |
| Retention | ✓ | ✗ |
| Cohorts | ✓ | ✗ |
| A/B Testing | ✓ | ✗ |
| Real-time Data | ✓ | ✗ |
| API Access | ✓ | ✗ |
| Mobile SDK | ✓ | ✗ |
| No data sampling | ✗ | ✓ |
| Heatmaps and session recordings | ✗ | ✓ |
| Real-time data updates | ✗ | ✓ |
| Customizable dashboards | ✗ | ✓ |
| Ecommerce analytics | ✗ | ✓ |
| Goal conversion tracking | ✗ | ✓ |
| Customer segmentation and cohorts | ✗ | ✓ |
| AI traffic separation | ✗ | ✓ |
| Privacy tools | ✗ | ✓ |
| A/B testing | ✗ | ✓ |
| Mobile app | ✗ | ✓ |
| ISO 27001:2022 certification | ✗ | ✓ |
| Multi-site management | ✗ | ✓ |
Pricing Comparison
Prices last verified: March 16, 2026
Amplitude
Free
Starting price
freemium · 4 plans
Starter
FreePlusPopular
$49/moGrowth
FreeEnterprise
FreeMatomo
Free
Starting price
freemium · 3 plans
Open Source
FreeCloud BasicPopular
$23/yrCloud Premium
$1,176/yrPros & Cons
Amplitude
Pros
- Powerful behavioral analytics
- Built-in experimentation
- Great visualizations
- SQL access
Cons
- Complex for beginners
- Expensive at scale
- MTU-based pricing
- Setup complexity
Matomo
Pros
- Full data ownership and privacy with self-hosting options
- 100% accurate data without sampling
- Open-source and free core version with transparent code
- Advanced behavior analytics with heatmaps and session recordings
Cons
- Self-hosting requires technical setup and server management
- Premium features like heatmaps require paid cloud plans
- Cloud pricing starts higher at $49/user/month annually
- Steeper learning curve for advanced configuration
Which Is Best for You?
A
Choose Amplitude if:
- Product teams
- Enterprise
- Growth teams
- Data scientists
- You want to start with a free plan
- Budget is a priority (Free vs $23)
- Higher user rating matters to you (4.5 vs 4.3)
Ma
Choose Matomo if:
- Privacy-focused websites needing GDPR/CCPA compliance
- Ecommerce sites requiring full-funnel analysis and revenue tracking
- High-traffic or enterprise sites needing 100% data accuracy
- Organizations wanting to separate human vs. AI/bot traffic
- You want to start with a free plan
Our Verdict
🏆
AAmplitude — WinnerMaMatomo — Runner-up
After thorough analysis, Amplitude takes the lead in this comparison with a higher rating of 4.5/5 versus Matomo's 4.3/5.
Amplitude is best for Product teams and Enterprise. Powerful behavioral analytics.
Matomo remains a strong alternative, especially for Privacy-focused websites needing GDPR/CCPA compliance and Ecommerce sites requiring full-funnel analysis and revenue tracking. Full data ownership and privacy with self-hosting options.
Pricing-wise, Amplitude is the more affordable starting option. Evaluate free trials of both before committing.
Explore More
Amplitude Alternatives
Category Resources
Related Reading
Frequently Asked Questions
Amplitude edges ahead with a 4.5/5 rating versus Matomo's 4.3/5, offering stronger value for most teams.
Amplitude starts at Free/mo (free tier available), while Matomo starts at $23/yr (free tier available).
Yes. Most users can migrate data between the two. Check both platforms for import/export tools before switching.
Amplitude integrates with Segment, Braze, Snowflake, AWS. Matomo integrates with Matomo Tag Manager, WordPress, WooCommerce, Shopify. Both offer solid third-party connectivity, though the best choice depends on your existing tech stack.
Both tools are designed for ease of use. Amplitude is best for Product teams and Enterprise, while Matomo excels for Privacy-focused websites needing GDPR/CCPA compliance and Ecommerce sites requiring full-funnel analysis and revenue tracking. Consider trying both free trials to judge which interface suits your workflow.
Amplitude has a 4.5/5 rating from 580 reviews, while Matomo scores 4.3/5 from 850 reviews. Higher review counts generally indicate a more established support ecosystem.
For small businesses, Amplitude may be more budget-friendly starting at Free. However, Matomo (Free) could offer better value depending on the features you need most.
For enterprise use, consider which offers more advanced plans. Amplitude has 4 plans while Matomo has 3 plans. Evaluate each tool's enterprise features, security compliance, and team management capabilities before committing.
Check each tool's website for the latest mobile app availability. Both Amplitude and Matomo offer web-based access, and many modern SaaS tools provide companion mobile apps for iOS and Android.
Choose Amplitude if you prioritize powerful behavioral analytics and want to start free. Choose Matomo if you value full data ownership and privacy with self-hosting options and want a free tier.