Amplitude Pricing (April 2026)
How much does Amplitude cost?
Amplitude offers a free plan with paid tiers starting at Free/mo.
All Plans
Amplitude Pricing Breakdown
Amplitude uses a freemium pricing model based on Monthly Tracked Users (MTUs), making it accessible for small teams while scaling with your business growth. The platform offers four distinct tiers, each designed for different organizational needs and stages of growth.
Starter Plan - Free
The free Starter plan is surprisingly generous, supporting up to 50,000 MTUs and 10 million events per month. You get access to core analytics features, behavioral cohorts, session replay, unlimited feature flags, and basic web experimentation tools. This plan includes one year of data retention and access to Amplitude's learning resources.
However, you're limited to basic features without custom events, advanced segmentation, or customer support. For many startups and small teams, this free tier provides substantial value for understanding user behavior without financial commitment.
Plus Plan - Starting at $49/month
The Plus plan begins at $49 monthly for up to 300,000 MTUs, but pricing scales based on usage. At 25,000 MTUs, you'll pay around $311 monthly, while 100,000 MTUs costs approximately $1,061 monthly. This plan adds behavioral cohorts, custom audiences, feature tagging, and online customer support.
The Plus plan works well for growing teams that need more advanced segmentation and longer data retention. However, the MTU-based pricing can become expensive quickly as your user base grows, making cost forecasting challenging for rapidly scaling companies.
Growth Plan - Custom Pricing
Growth plan pricing starts around $36,000 annually according to user reports, though Amplitude doesn't publish transparent pricing. This tier includes advanced behavioral analysis, causal insights, feature experimentation, real-time streaming, and predictive audiences.
The Growth plan is designed for mid-market companies with complex analytics needs and dedicated data teams. The lack of transparent pricing can be frustrating for budget planning, requiring sales conversations to understand actual costs.
Enterprise Plan - Custom Pricing
Enterprise pricing is fully customized based on your specific requirements and data volume. You get cross-product analysis, advanced data governance, multi-armed bandit experiments, dedicated account management, and enterprise security features.
Large organizations with millions of users and complex compliance requirements will find value in the Enterprise tier, but expect significant investment. Many users report enterprise plans can easily exceed $100,000 annually.
Compared to competitors like Mixpanel or Google Analytics, Amplitude's pricing is generally higher but includes more advanced behavioral analytics capabilities. The free tier offers exceptional value, but costs can escalate quickly as you scale, making it important to factor growth projections into your budget planning.
Feature Breakdown by Plan
| Feature | Starter | Plus | Growth | Enterprise |
|---|---|---|---|---|
| 50K MTUs | ✓ | ✗ | ✗ | ✗ |
| Core analytics | ✓ | ✗ | ✗ | ✗ |
| Unlimited events | ✓ | ✗ | ✗ | ✗ |
| 1000 MTUs | ✗ | ✓ | ✗ | ✗ |
| Advanced analytics | ✗ | ✓ | ✗ | ✗ |
| Behavioral cohorts | ✗ | ✓ | ✗ | ✗ |
| Custom MTUs | ✗ | ✗ | ✓ | ✗ |
| Experiments | ✗ | ✗ | ✓ | ✗ |
| Predictive analytics | ✗ | ✗ | ✓ | ✗ |
| SSO | ✗ | ✗ | ✗ | ✓ |
| Advanced security | ✗ | ✗ | ✗ | ✓ |
| Dedicated CSM | ✗ | ✗ | ✗ | ✓ |
Team Cost Calculator
Estimated monthly costs based on team size (price per user × team members):
| Team Size | Plus |
|---|---|
| 5 users | $245/mo |
| 10 users | $490/mo |
| 25 users | $1,225/mo |
| 50 users | $2,450/mo |
Is Amplitude Worth It?
The free plan lets you test core functionality before committing.
Best for: Product teams, Enterprise, Growth teams. Keep in mind: complex for beginners.
Amplitude Pros & Cons
- Powerful behavioral analytics
- Built-in experimentation
- Great visualizations
- SQL access
- Recommendations
- Complex for beginners
- Expensive at scale
- MTU-based pricing
- Setup complexity