Mz
Moz4.5/5vsSR
SE Ranking4.7/5Moz vs SE Ranking (March 2026)
| MzMoz | SRSE Ranking | |
|---|---|---|
| Price | Free | $129/mo |
| Rating | 4.5/5 | 4.7/5 |
| Free Tier | ✓ Yes | ✗ No |
| Best For | Agencies managing client SEO campaigns with comprehensive tracking, Local businesses needing citation building and review monitoring | SEO agencies managing multiple clients with white-label reporting, Mid-sized businesses needing comprehensive rank tracking and audits |
Quick Verdict
SE Ranking takes the lead with a 4.7/5 rating compared to Moz's 4.5/5, though both are solid choices depending on your priorities.
Quick Overview
Mz
Moz
Moz is an all-in-one SEO software suite offering tools for keyword research, rank tracking, link analysis, local managem...
- Best for: Agencies managing client SEO campaigns with comprehensive tracking, Local businesses needing citation building and review monitoring
- Starting price: Free
- Category: SEO Tools
- Founded: 2004
- Pricing model: freemium
SR
SE Ranking
All-in-one AI-powered SEO platform offering accurate rank tracking, competitor analysis, on-page audits, and reporting t...
- Best for: SEO agencies managing multiple clients with white-label reporting, Mid-sized businesses needing comprehensive rank tracking and audits
- Starting price: $129/mo
- Category: SEO Tools
- Founded: 2013
- Pricing model: subscription
Feature Comparison
| Feature | Moz | SE Ranking |
|---|---|---|
| Keyword Explorer | ✓ | ✗ |
| Site Crawl & Audit | ✓ | ✗ |
| Rank Tracking | ✓ | ✗ |
| Link Research & Backlink Checker | ✓ | ✗ |
| Page Optimization | ✓ | ✗ |
| Local Citation Management | ✓ | ✗ |
| Reputation & Review Monitoring | ✓ | ✗ |
| Domain Authority Checker | ✓ | ✗ |
| MozBar Browser Extension | ✓ | ✗ |
| Competitive Analysis | ✓ | ✗ |
| Keyword Lists & Clustering | ✓ | ✗ |
| AI-Powered Insights | ✓ | ✗ |
| Keyword Rank Tracker | ✗ | ✓ |
| On-Page SEO Checker | ✗ | ✓ |
| Page Changes Monitor | ✗ | ✓ |
| Website Audit | ✗ | ✓ |
| Backlink Checker | ✗ | ✓ |
| SERP Analyzer | ✗ | ✓ |
| Keyword Suggestion Tool | ✗ | ✓ |
| Competitor Traffic Analysis | ✗ | ✓ |
| Report Builder | ✗ | ✓ |
| AI Content Editor | ✗ | ✓ |
| Local Marketing Tool | ✗ | ✓ |
| AI Overviews Tracker | ✗ | ✓ |
Pricing Comparison
Prices last verified: March 16, 2026
Moz
Free
Starting price
freemium · 4 plans
FoundationPopular
$99/moMedium
$179/moLarge
$299/moPremium
$599/moSE Ranking
$129/mo
Starting price
subscription · 4 plans
Core
$129/moGrowthPopular
$279/moBusiness
$239/moEnterprise
$500/moPros & Cons
Moz
Pros
- Accurate, non-inflated data trusted by 500K+ marketers
- All-in-one centralized dashboard for streamlined workflows
- Extensive free tools lower entry barrier
- Rich learning resources including Moz Academy and Whiteboard Friday
Cons
- Pricing not transparent, requires quote or trial for current rates
- Free tools severely limited with query caps
- Advanced features locked to enterprise plans
- Can be overwhelming for absolute beginners
SE Ranking
Pros
- Accurate, unbiased rank tracking unaffected by personal search history
- All-in-one platform covering keyword research, audits, backlinks, and AI SEO
- User-friendly interface with continuous updates and expansions
- Cost-effective for agencies with white-label and unlimited reporting options
Cons
- Higher-tier plans required for large-scale tracking (1,200+ keywords only in Business+)
- No permanent free plan beyond trials and limited daily checks
- Enterprise pricing is custom and may be expensive for small teams
- Steeper learning curve for advanced AI tools despite intuitive UI
Which Is Best for You?
Mz
Choose Moz if:
- Agencies managing client SEO campaigns with comprehensive tracking
- Local businesses needing citation building and review monitoring
- Content marketers targeting keywords with intent analysis
- Marketers seeking integrated learning alongside SEO tools
- You want to start with a free plan
- Budget is a priority ($99 vs $129)
SR
Choose SE Ranking if:
- SEO agencies managing multiple clients with white-label reporting
- Mid-sized businesses needing comprehensive rank tracking and audits
- Competitor analysis for keyword gaps and traffic insights
- Local SEO campaigns tracking city/region rankings
- Higher user rating matters to you (4.7 vs 4.5)
Our Verdict
🏆
SRSE Ranking — WinnerMzMoz — Runner-up
After thorough analysis, SE Ranking takes the lead in this comparison with a higher rating of 4.7/5 versus Moz's 4.5/5.
SE Ranking is best for SEO agencies managing multiple clients with white-label reporting and Mid-sized businesses needing comprehensive rank tracking and audits. Accurate, unbiased rank tracking unaffected by personal search history.
Moz remains a strong alternative, especially for Agencies managing client SEO campaigns with comprehensive tracking and Local businesses needing citation building and review monitoring. Accurate, non-inflated data trusted by 500K+ marketers.
Pricing-wise, Moz is the more affordable starting option. Evaluate free trials of both before committing.
Explore More
Moz Alternatives
SE Ranking Alternatives
Category Resources
Frequently Asked Questions
SE Ranking takes the lead with a 4.7/5 rating compared to Moz's 4.5/5, though both are solid choices depending on your priorities.
Moz starts at $99/mo (free tier available), while SE Ranking starts at $129/mo.
Yes. Most users can migrate data between the two. Check both platforms for import/export tools before switching.
Moz integrates with Google Analytics, Google Search Console, Google My Business, Chrome Browser. SE Ranking integrates with Looker Studio, Reportz, API for custom dashboards, Google Docs. Both offer solid third-party connectivity, though the best choice depends on your existing tech stack.
Both tools are designed for ease of use. Moz is best for Agencies managing client SEO campaigns with comprehensive tracking and Local businesses needing citation building and review monitoring, while SE Ranking excels for SEO agencies managing multiple clients with white-label reporting and Mid-sized businesses needing comprehensive rank tracking and audits. Consider trying both free trials to judge which interface suits your workflow.
Moz has a 4.5/5 rating from 1,200 reviews, while SE Ranking scores 4.7/5 from 850 reviews. Higher review counts generally indicate a more established support ecosystem.
For small businesses, Moz may be more budget-friendly starting at Free. However, SE Ranking ($129/mo) could offer better value depending on the features you need most.
For enterprise use, consider which offers more advanced plans. Moz has 4 plans while SE Ranking has 4 plans. Evaluate each tool's enterprise features, security compliance, and team management capabilities before committing.
Check each tool's website for the latest mobile app availability. Both Moz and SE Ranking offer web-based access, and many modern SaaS tools provide companion mobile apps for iOS and Android.
Choose Moz if you prioritize accurate, non-inflated data trusted by 500k+ marketers and want to start free. Choose SE Ranking if you value accurate, unbiased rank tracking unaffected by personal search history.