Is
Insightly4.2/5vsNs
Nutshell4.4/5Insightly vs Nutshell (March 2026)
| IsInsightly | NsNutshell | |
|---|---|---|
| Price | Free | $13/mo |
| Rating | 4.2/5 | 4.4/5 |
| Free Tier | ✓ Yes | ✗ No |
| Best For | Small business sales tracking and lead management, Project-linked CRM for consulting/professional services | Small to mid-sized sales teams, Businesses transitioning from spreadsheets |
Quick Verdict
Nutshell takes the lead with a 4.4/5 rating compared to Insightly's 4.2/5, though both are solid choices depending on your priorities.
Quick Overview
Is
Insightly
Insightly provides cloud-based CRM with sales, marketing, and project management for SMBs, emphasizing integrations like...
- Best for: Small business sales tracking and lead management, Project-linked CRM for consulting/professional services
- Starting price: Free
- Category: CRM Software
- Founded: 2009
- Pricing model: freemium
Ns
Nutshell
Cloud-based CRM and marketing automation platform that helps sales teams manage leads, automate workflows, and close dea...
- Best for: Small to mid-sized sales teams, Businesses transitioning from spreadsheets
- Starting price: $13/mo
- Category: CRM Software
- Founded: N/A
- Pricing model: subscription
Feature Comparison
| Feature | Insightly | Nutshell |
|---|---|---|
| Contact tracking | ✓ | ✗ |
| Opportunity management | ✓ | ✗ |
| Task management | ✓ | ✗ |
| Project management automation | ✓ | ✗ |
| Google Apps integration | ✓ | ✗ |
| Microsoft Office/Outlook integration | ✓ | ✗ |
| iOS mobile app | ✓ | ✗ |
| Marketing automation | ✓ | ✗ |
| Custom pipelines | ✓ | ✗ |
| Custom dashboards | ✓ | ✗ |
| Lead creation | ✓ | ✗ |
| AppConnect integration tool | ✓ | ✗ |
| Service ticketing | ✓ | ✗ |
| CRM & Contact Management | ✗ | ✓ |
| Sales Pipeline Management | ✗ | ✓ |
| Automated Workflows | ✗ | ✓ |
| Email Marketing | ✗ | ✓ |
| 2-Way Email Sync | ✗ | ✓ |
| AI-Powered Insights | ✗ | ✓ |
| Reporting & Analytics | ✗ | ✓ |
| Quotes & Invoices | ✗ | ✓ |
| Form Builder & Landing Pages | ✗ | ✓ |
| SMS Messaging | ✗ | ✓ |
| Web Chat & AI Chatbot | ✗ | ✓ |
| Lead Attribution & Website Tracking | ✗ | ✓ |
| Mobile Apps | ✗ | ✓ |
Pricing Comparison
Prices last verified: March 16, 2026
Insightly
Free
Starting price
freemium · 4 plans
Forever Free
FreeProfessionalPopular
$29/moPlus
$49/moEnterprise
$99/moNutshell
$13/mo
Starting price
subscription · 4 plans
Foundation
$13/moGrowthPopular
$25/moPro
$42/moEnterprise
$62/moPros & Cons
Insightly
Pros
- Simple, intuitive interface for SMBs
- Strong Google Apps and Office 365 integration
- Links sales and project management effectively
- Freemium access with mobile/web/API support
Cons
- Occasional crashes or page refresh needs after edits
- Limited details on enterprise-scale reliability
- Primarily SMB-focused, less for large enterprises
- UI updates sporadic
Nutshell
Pros
- User-friendly interface with minimal learning curve
- All-in-one platform combining CRM and marketing
- Affordable pricing starting at $13/month
- Extensive automation reduces manual work
Cons
- Higher-tier pricing not publicly available
- Foundation plan limited to 100 open leads
- Only 150 monthly emails included
- Advanced customization limited to higher tiers
Which Is Best for You?
Is
Choose Insightly if:
- Small business sales tracking and lead management
- Project-linked CRM for consulting/professional services
- Marketing campaign automation for media/advertising
- Non-profit contact/opportunity management
- You want to start with a free plan
- Budget is a priority (Free vs $13)
Ns
Choose Nutshell if:
- Small to mid-sized sales teams
- Businesses transitioning from spreadsheets
- Teams seeking sales and marketing automation
- Budget-conscious organizations
- Higher user rating matters to you (4.4 vs 4.2)
Our Verdict
🏆
NsNutshell — WinnerIsInsightly — Runner-up
After thorough analysis, Nutshell takes the lead in this comparison with a higher rating of 4.4/5 versus Insightly's 4.2/5.
Nutshell is best for Small to mid-sized sales teams and Businesses transitioning from spreadsheets. User-friendly interface with minimal learning curve.
Insightly remains a strong alternative, especially for Small business sales tracking and lead management and Project-linked CRM for consulting/professional services. Simple, intuitive interface for SMBs.
Pricing-wise, Insightly is the more affordable starting option. Evaluate free trials of both before committing.
Explore More
Insightly Alternatives
Nutshell Alternatives
Category Resources
Frequently Asked Questions
Nutshell takes the lead with a 4.4/5 rating compared to Insightly's 4.2/5, though both are solid choices depending on your priorities.
Insightly starts at Free/mo (free tier available), while Nutshell starts at $13/mo.
Yes. Most users can migrate data between the two. Check both platforms for import/export tools before switching.
Insightly integrates with Google Apps, Microsoft Office/Outlook, MailChimp, Dropbox. Nutshell integrates with Google Workspace, Microsoft 365, Zapier, Slack. Both offer solid third-party connectivity, though the best choice depends on your existing tech stack.
Both tools are designed for ease of use. Insightly is best for Small business sales tracking and lead management and Project-linked CRM for consulting/professional services, while Nutshell excels for Small to mid-sized sales teams and Businesses transitioning from spreadsheets. Consider trying both free trials to judge which interface suits your workflow.
Insightly has a 4.2/5 rating from 1,400 reviews, while Nutshell scores 4.4/5 from 850 reviews. Higher review counts generally indicate a more established support ecosystem.
For small businesses, Insightly may be more budget-friendly starting at Free. However, Nutshell ($13/mo) could offer better value depending on the features you need most.
For enterprise use, consider which offers more advanced plans. Insightly has 4 plans while Nutshell has 4 plans. Evaluate each tool's enterprise features, security compliance, and team management capabilities before committing.
Check each tool's website for the latest mobile app availability. Both Insightly and Nutshell offer web-based access, and many modern SaaS tools provide companion mobile apps for iOS and Android.
Choose Insightly if you prioritize simple, intuitive interface for smbs and want to start free. Choose Nutshell if you value user-friendly interface with minimal learning curve.