H
HubSpot4.5/5vsIs
Insightly4.2/5HubSpot vs Insightly (March 2026)
| HHubSpot | IsInsightly | |
|---|---|---|
| Price | Free | Free |
| Rating | 4.5/5 | 4.2/5 |
| Free Tier | ✓ Yes | ✓ Yes |
| Best For | Growing businesses, Marketing teams | Small business sales tracking and lead management, Project-linked CRM for consulting/professional services |
Quick Verdict
HubSpot edges ahead with a 4.5/5 rating versus Insightly's 4.2/5, offering stronger value for most teams.
Quick Overview
H
HubSpot
All-in-one CRM platform with marketing, sales, and service tools for growing businesses.
- Best for: Growing businesses, Marketing teams
- Starting price: Free
- Category: CRM Software
- Founded: 2006
- Pricing model: freemium
Is
Insightly
Insightly provides cloud-based CRM with sales, marketing, and project management for SMBs, emphasizing integrations like...
- Best for: Small business sales tracking and lead management, Project-linked CRM for consulting/professional services
- Starting price: Free
- Category: CRM Software
- Founded: 2009
- Pricing model: freemium
Feature Comparison
| Feature | HubSpot | Insightly |
|---|---|---|
| Contact Management | ✓ | ✗ |
| Pipeline Management | ✓ | ✗ |
| Email Tracking | ✓ | ✗ |
| Marketing Automation | ✓ | ✗ |
| Reporting | ✓ | ✗ |
| Mobile App | ✓ | ✗ |
| Integrations | ✓ | ✗ |
| AI Features | ✓ | ✗ |
| Contact tracking | ✗ | ✓ |
| Opportunity management | ✗ | ✓ |
| Task management | ✗ | ✓ |
| Project management automation | ✗ | ✓ |
| Google Apps integration | ✗ | ✓ |
| Microsoft Office/Outlook integration | ✗ | ✓ |
| iOS mobile app | ✗ | ✓ |
| Marketing automation | ✗ | ✓ |
| Custom pipelines | ✗ | ✓ |
| Custom dashboards | ✗ | ✓ |
| Lead creation | ✗ | ✓ |
| AppConnect integration tool | ✗ | ✓ |
| Service ticketing | ✗ | ✓ |
Pricing Comparison
Prices last verified: March 16, 2026
HubSpot
Free
Starting price
freemium · 4 plans
Free
FreeStarter
$20/moProfessionalPopular
$890/moEnterprise
$3,600/moInsightly
Free
Starting price
freemium · 4 plans
Forever Free
FreeProfessionalPopular
$29/moPlus
$49/moEnterprise
$99/moPros & Cons
HubSpot
Pros
- Generous free tier
- All-in-one platform
- Excellent UI/UX
- Great educational resources
Cons
- Expensive at scale
- Complex pricing tiers
- Learning curve
- Limited customization on free tier
Insightly
Pros
- Simple, intuitive interface for SMBs
- Strong Google Apps and Office 365 integration
- Links sales and project management effectively
- Freemium access with mobile/web/API support
Cons
- Occasional crashes or page refresh needs after edits
- Limited details on enterprise-scale reliability
- Primarily SMB-focused, less for large enterprises
- UI updates sporadic
Which Is Best for You?
H
Choose HubSpot if:
- Growing businesses
- Marketing teams
- Inbound marketing
- B2B companies
- You want to start with a free plan
- Higher user rating matters to you (4.5 vs 4.2)
Is
Choose Insightly if:
- Small business sales tracking and lead management
- Project-linked CRM for consulting/professional services
- Marketing campaign automation for media/advertising
- Non-profit contact/opportunity management
- You want to start with a free plan
Our Verdict
🏆
HHubSpot — WinnerIsInsightly — Runner-up
After thorough analysis, HubSpot takes the lead in this comparison with a higher rating of 4.5/5 versus Insightly's 4.2/5.
HubSpot is best for Growing businesses and Marketing teams. Generous free tier.
Insightly remains a strong alternative, especially for Small business sales tracking and lead management and Project-linked CRM for consulting/professional services. Simple, intuitive interface for SMBs.
Pricing-wise, HubSpot is the more affordable starting option. Evaluate free trials of both before committing.
Explore More
HubSpot Alternatives
Insightly Alternatives
Category Resources
Related Reading
Frequently Asked Questions
HubSpot edges ahead with a 4.5/5 rating versus Insightly's 4.2/5, offering stronger value for most teams.
HubSpot starts at Free/mo (free tier available), while Insightly starts at Free/mo (free tier available).
Yes. Most users can migrate data between the two. Check both platforms for import/export tools before switching.
HubSpot integrates with Salesforce, Slack, Gmail, Outlook. Insightly integrates with Google Apps, Microsoft Office/Outlook, MailChimp, Dropbox. Both offer solid third-party connectivity, though the best choice depends on your existing tech stack.
Both tools are designed for ease of use. HubSpot is best for Growing businesses and Marketing teams, while Insightly excels for Small business sales tracking and lead management and Project-linked CRM for consulting/professional services. Consider trying both free trials to judge which interface suits your workflow.
HubSpot has a 4.5/5 rating from 10,500 reviews, while Insightly scores 4.2/5 from 1,400 reviews. Higher review counts generally indicate a more established support ecosystem.
For small businesses, HubSpot may be more budget-friendly starting at Free. However, Insightly (Free) could offer better value depending on the features you need most.
For enterprise use, consider which offers more advanced plans. HubSpot has 4 plans while Insightly has 4 plans. Evaluate each tool's enterprise features, security compliance, and team management capabilities before committing.
Check each tool's website for the latest mobile app availability. Both HubSpot and Insightly offer web-based access, and many modern SaaS tools provide companion mobile apps for iOS and Android.
Choose HubSpot if you prioritize generous free tier and want to start free. Choose Insightly if you value simple, intuitive interface for smbs and want a free tier.