H
HubSpot4.5/5vsCo
Copper4.3/5HubSpot vs Copper (March 2026)
| HHubSpot | CoCopper | |
|---|---|---|
| Price | Free | $9/mo |
| Rating | 4.5/5 | 4.3/5 |
| Free Tier | ✓ Yes | ✗ No |
| Best For | Growing businesses, Marketing teams | Google Workspace and Gmail-heavy sales teams, Advertising, media agencies, and consulting firms |
Quick Verdict
HubSpot edges ahead with a 4.5/5 rating versus Copper's 4.3/5, offering stronger value for most teams.
Quick Overview
H
HubSpot
All-in-one CRM platform with marketing, sales, and service tools for growing businesses.
- Best for: Growing businesses, Marketing teams
- Starting price: Free
- Category: CRM Software
- Founded: 2006
- Pricing model: freemium
Co
Copper
Copper is a CRM platform designed for Google Workspace users, enabling contact organization, deal tracking, and task aut...
- Best for: Google Workspace and Gmail-heavy sales teams, Advertising, media agencies, and consulting firms
- Starting price: $9/mo
- Category: CRM Software
- Founded: 2012
- Pricing model: subscription
Feature Comparison
| Feature | HubSpot | Copper |
|---|---|---|
| Contact Management | ✓ | ✗ |
| Pipeline Management | ✓ | ✗ |
| Email Tracking | ✓ | ✗ |
| Marketing Automation | ✓ | ✗ |
| Reporting | ✓ | ✗ |
| Mobile App | ✓ | ✗ |
| Integrations | ✓ | ✗ |
| AI Features | ✓ | ✗ |
| Contact Organization | ✗ | ✓ |
| Gmail Integration | ✗ | ✓ |
| Deal Tracking | ✗ | ✓ |
| Task Automation | ✗ | ✓ |
| Google Calendar Integration | ✗ | ✓ |
| Email Automation | ✗ | ✓ |
| LinkedIn Prospecting | ✗ | ✓ |
| Business Card Scanning | ✗ | ✓ |
| Website Contact Forms | ✗ | ✓ |
| Customizable Fields | ✗ | ✓ |
| Mobile App Access | ✗ | ✓ |
| Workflow Management | ✗ | ✓ |
Pricing Comparison
Prices last verified: March 16, 2026
HubSpot
Free
Starting price
freemium · 4 plans
Free
FreeStarter
$20/moProfessionalPopular
$890/moEnterprise
$3,600/moCopper
$9/mo
Starting price
subscription · 3 plans
Starter
$9/moProfessionalPopular
$59/moBusiness
$99/moPros & Cons
HubSpot
Pros
- Generous free tier
- All-in-one platform
- Excellent UI/UX
- Great educational resources
Cons
- Expensive at scale
- Complex pricing tiers
- Learning curve
- Limited customization on free tier
Copper
Pros
- Seamless Gmail and Google Workspace integration eliminates tab-switching
- User-friendly interface familiar to Google users reduces training time
- Strong task automation capabilities improve efficiency
- Focuses on relationship-building over rigid database management
Cons
- Heavy reliance on Google Workspace may limit appeal for non-Gmail users
- Lacks detailed public pricing transparency
- Primarily sales-oriented with less emphasis on marketing automation
- Potential scalability concerns for very large enterprises
Which Is Best for You?
H
Choose HubSpot if:
- Growing businesses
- Marketing teams
- Inbound marketing
- B2B companies
- You want to start with a free plan
- Budget is a priority (Free vs $9)
- Higher user rating matters to you (4.5 vs 4.3)
Co
Choose Copper if:
- Google Workspace and Gmail-heavy sales teams
- Advertising, media agencies, and consulting firms
- Real estate professionals managing client relationships
- Small-to-mid-sized businesses seeking easy CRM adoption
Our Verdict
🏆
HHubSpot — WinnerCoCopper — Runner-up
After thorough analysis, HubSpot takes the lead in this comparison with a higher rating of 4.5/5 versus Copper's 4.3/5.
HubSpot is best for Growing businesses and Marketing teams. Generous free tier.
Copper remains a strong alternative, especially for Google Workspace and Gmail-heavy sales teams and Advertising, media agencies, and consulting firms. Seamless Gmail and Google Workspace integration eliminates tab-switching.
Pricing-wise, HubSpot is the more affordable starting option. Evaluate free trials of both before committing.
Explore More
HubSpot Alternatives
Copper Alternatives
Category Resources
Related Reading
Frequently Asked Questions
HubSpot edges ahead with a 4.5/5 rating versus Copper's 4.3/5, offering stronger value for most teams.
HubSpot starts at Free/mo (free tier available), while Copper starts at $9/mo.
Yes. Most users can migrate data between the two. Check both platforms for import/export tools before switching.
HubSpot integrates with Salesforce, Slack, Gmail, Outlook. Copper integrates with Google Workspace, Gmail, Google Calendar, LinkedIn. Both offer solid third-party connectivity, though the best choice depends on your existing tech stack.
Both tools are designed for ease of use. HubSpot is best for Growing businesses and Marketing teams, while Copper excels for Google Workspace and Gmail-heavy sales teams and Advertising, media agencies, and consulting firms. Consider trying both free trials to judge which interface suits your workflow.
HubSpot has a 4.5/5 rating from 10,500 reviews, while Copper scores 4.3/5 from 850 reviews. Higher review counts generally indicate a more established support ecosystem.
For small businesses, HubSpot may be more budget-friendly starting at Free. However, Copper ($9/mo) could offer better value depending on the features you need most.
For enterprise use, consider which offers more advanced plans. HubSpot has 4 plans while Copper has 3 plans. Evaluate each tool's enterprise features, security compliance, and team management capabilities before committing.
Check each tool's website for the latest mobile app availability. Both HubSpot and Copper offer web-based access, and many modern SaaS tools provide companion mobile apps for iOS and Android.
Choose HubSpot if you prioritize generous free tier and want to start free. Choose Copper if you value seamless gmail and google workspace integration eliminates tab-switching.