GR
GetResponse4.5/5vsKl
Klaviyo4.7/5GetResponse vs Klaviyo (March 2026)
| GRGetResponse | KlKlaviyo | |
|---|---|---|
| Price | $19/mo | Free |
| Rating | 4.5/5 | 4.7/5 |
| Free Tier | ✗ No | ✓ Yes |
| Best For | Ecommerce stores needing cart recovery and product recommendations, Small businesses and solopreneurs growing subscriber lists | Ecommerce brands building personalized campaigns for sales and loyalty, B2C businesses needing omnichannel email/SMS/push automation |
Quick Verdict
Klaviyo takes the lead with a 4.7/5 rating compared to GetResponse's 4.5/5, though both are solid choices depending on your priorities.
Quick Overview
GR
GetResponse
GetResponse is an AI-powered email marketing and automation platform offering unlimited sends, landing pages, webinars, ...
- Best for: Ecommerce stores needing cart recovery and product recommendations, Small businesses and solopreneurs growing subscriber lists
- Starting price: $19/mo
- Category: Email Marketing Software
- Founded: 1998
- Pricing model: subscription
Kl
Klaviyo
Klaviyo is an AI-powered email and SMS marketing platform for B2C brands, unifying customer data for personalized campai...
- Best for: Ecommerce brands building personalized campaigns for sales and loyalty, B2C businesses needing omnichannel email/SMS/push automation
- Starting price: Free
- Category: Email Marketing Software
- Founded: 2012
- Pricing model: usage-based
Feature Comparison
| Feature | GetResponse | Klaviyo |
|---|---|---|
| Unlimited Email Sends | ✓ | ✗ |
| AI-Powered Email Content Generation | ✓ | ✗ |
| Drag-and-Drop Email Builder | ✓ | ✗ |
| Marketing Automation Workflows | ✓ | ✗ |
| Landing Page Builder | ✓ | ✗ |
| Signup Forms and Popups | ✓ | ✗ |
| 99% Deliverability | ✓ | ✗ |
| Webinars | ✓ | ✗ |
| SMS Marketing | ✓ | ✗ |
| AI Product Recommendations | ✓ | ✗ |
| Sales Funnel Creator | ✓ | ✗ |
| Web-Push Notifications | ✓ | ✗ |
| Custom Domain Support | ✓ | ✗ |
| AI-powered personalization | ✗ | ✓ |
| Drag-and-drop email editor | ✗ | ✓ |
| Customer segmentation | ✗ | ✓ |
| Personalized product recommendations | ✗ | ✓ |
| Smart Send Time | ✗ | ✓ |
| Automated flows and campaigns | ✗ | ✓ |
| Inbox reputation repair | ✗ | ✓ |
| Built-in reporting | ✗ | ✓ |
| Multi-channel support | ✗ | ✓ |
| AI Marketing Agent | ✗ | ✓ |
| Customer profiles | ✗ | ✓ |
| A/B testing | ✗ | ✓ |
Pricing Comparison
Prices last verified: March 16, 2026
GetResponse
$19/mo
Starting price
subscription · 4 plans
Free Trial
FreeStarterPopular
$19/moMarketer
$49/moMAX
$99/moKlaviyo
Free
Starting price
usage-based · 4 plans
Free
FreeStarterPopular
$20/moGrowth
$60/moPro
$150/moPros & Cons
GetResponse
Pros
- Unlimited emails, automations, and landing pages on base plans
- High 99% deliverability with custom domain support
- AI tools accelerate campaign creation and optimization
- User-friendly drag-and-drop interfaces require no coding
Cons
- Limited to 1 automation workflow on entry-level Starter plan
- Advanced features restricted to expensive MAX/enterprise plans
- No permanent free tier beyond 14-day trial
- Pricing scales with contact volume potentially making it costly for large lists
Klaviyo
Pros
- Delivers 63x average ROI through data-driven personalization and AI
- 350+ seamless integrations for easy data unification across channels
- Free tier ideal for testing with real features like 500 emails/month
- AI automation handles send times, templates, and inbox optimization
Cons
- Limited free tier caps at 250 profiles/500 emails, requiring upgrade for scale
- Usage-based pricing can escalate quickly with growing lists and sends
- Steeper learning curve for advanced segmentation despite drag-and-drop interface
- Primarily B2C/commerce-focused, less ideal for non-ecommerce businesses
Which Is Best for You?
GR
Choose GetResponse if:
- Ecommerce stores needing cart recovery and product recommendations
- Small businesses and solopreneurs growing subscriber lists
- Lead nurturing campaigns with automated workflows and webinars
- High-volume email campaigns for entrepreneurs and brands
Kl
Choose Klaviyo if:
- Ecommerce brands building personalized campaigns for sales and loyalty
- B2C businesses needing omnichannel email/SMS/push automation
- Startups and small teams testing marketing with free tier limits
- Direct-to-consumer brands scaling customer relationships via AI and data
- You want to start with a free plan
- Budget is a priority (Free vs $19)
- Higher user rating matters to you (4.7 vs 4.5)
Our Verdict
🏆
KlKlaviyo — WinnerGRGetResponse — Runner-up
Choose Klaviyo if you're an ecommerce business, DTC brand, or B2C company that prioritizes data-driven personalization and sophisticated customer lifecycle management. The platform's AI-powered automation, deep ecommerce integrations, and proven 63x ROI make it worth the potentially higher costs for businesses where customer segmentation and personalized product recommendations directly drive revenue. The free tier also makes it risk-free for smaller businesses to test advanced features.
Choose GetResponse if you need a comprehensive marketing toolkit with unlimited email sending, built-in webinar capabilities, and sales funnel creation tools. It's ideal for service-based businesses, solopreneurs, B2B companies, or any organization wanting multiple marketing functions in one platform. The 99% deliverability, 24/7 support, and straightforward pricing make it particularly attractive for businesses focused on lead generation and high-volume email marketing rather than ecommerce-specific personalization.
Explore More
GetResponse Alternatives
Klaviyo Alternatives
Category Resources
Frequently Asked Questions
Klaviyo takes the lead with a 4.7/5 rating compared to GetResponse's 4.5/5, though both are solid choices depending on your priorities.
Klaviyo starts at Free/mo (free tier available), while GetResponse starts at $19/mo.
Yes. Most users can migrate data between the two. Check both platforms for import/export tools before switching.
GetResponse integrates with WordPress, WooCommerce, Contact Form 7, Zapier. Klaviyo integrates with Shopify, Reviews and loyalty apps, SMS and web push providers, Web development tools. Both offer solid third-party connectivity, though the best choice depends on your existing tech stack.
Both tools are designed for ease of use. GetResponse is best for Ecommerce stores needing cart recovery and product recommendations and Small businesses and solopreneurs growing subscriber lists, while Klaviyo excels for Ecommerce brands building personalized campaigns for sales and loyalty and B2C businesses needing omnichannel email/SMS/push automation. Consider trying both free trials to judge which interface suits your workflow.
GetResponse has a 4.5/5 rating from 10,000 reviews, while Klaviyo scores 4.7/5 from 2,500 reviews. Higher review counts generally indicate a more established support ecosystem.
For small businesses, Klaviyo may be more budget-friendly starting at Free. However, GetResponse ($19/mo) could offer better value depending on the features you need most.
For enterprise use, consider which offers more advanced plans. GetResponse has 4 plans while Klaviyo has 4 plans. Evaluate each tool's enterprise features, security compliance, and team management capabilities before committing.
Check each tool's website for the latest mobile app availability. Both GetResponse and Klaviyo offer web-based access, and many modern SaaS tools provide companion mobile apps for iOS and Android.
Choose GetResponse if you prioritize unlimited emails, automations, and landing pages on base plans. Choose Klaviyo if you value delivers 63x average roi through data-driven personalization and ai and want a free tier.