Co
Copper4.3/5vsIs
Insightly4.2/5Copper vs Insightly (March 2026)
| CoCopper | IsInsightly | |
|---|---|---|
| Price | $9/mo | Free |
| Rating | 4.3/5 | 4.2/5 |
| Free Tier | ✗ No | ✓ Yes |
| Best For | Google Workspace and Gmail-heavy sales teams, Advertising, media agencies, and consulting firms | Small business sales tracking and lead management, Project-linked CRM for consulting/professional services |
Quick Verdict
Copper edges ahead with a 4.3/5 rating versus Insightly's 4.2/5, offering stronger value for most teams.
Quick Overview
Co
Copper
Copper is a CRM platform designed for Google Workspace users, enabling contact organization, deal tracking, and task aut...
- Best for: Google Workspace and Gmail-heavy sales teams, Advertising, media agencies, and consulting firms
- Starting price: $9/mo
- Category: CRM Software
- Founded: 2012
- Pricing model: subscription
Is
Insightly
Insightly provides cloud-based CRM with sales, marketing, and project management for SMBs, emphasizing integrations like...
- Best for: Small business sales tracking and lead management, Project-linked CRM for consulting/professional services
- Starting price: Free
- Category: CRM Software
- Founded: 2009
- Pricing model: freemium
Feature Comparison
| Feature | Copper | Insightly |
|---|---|---|
| Contact Organization | ✓ | ✗ |
| Gmail Integration | ✓ | ✗ |
| Deal Tracking | ✓ | ✗ |
| Task Automation | ✓ | ✗ |
| Google Calendar Integration | ✓ | ✗ |
| Email Automation | ✓ | ✗ |
| LinkedIn Prospecting | ✓ | ✗ |
| Business Card Scanning | ✓ | ✗ |
| Website Contact Forms | ✓ | ✗ |
| Customizable Fields | ✓ | ✗ |
| Mobile App Access | ✓ | ✗ |
| Workflow Management | ✓ | ✗ |
| Contact tracking | ✗ | ✓ |
| Opportunity management | ✗ | ✓ |
| Task management | ✗ | ✓ |
| Project management automation | ✗ | ✓ |
| Google Apps integration | ✗ | ✓ |
| Microsoft Office/Outlook integration | ✗ | ✓ |
| iOS mobile app | ✗ | ✓ |
| Marketing automation | ✗ | ✓ |
| Custom pipelines | ✗ | ✓ |
| Custom dashboards | ✗ | ✓ |
| Lead creation | ✗ | ✓ |
| AppConnect integration tool | ✗ | ✓ |
| Service ticketing | ✗ | ✓ |
Pricing Comparison
Prices last verified: March 16, 2026
Copper
$9/mo
Starting price
subscription · 3 plans
Starter
$9/moProfessionalPopular
$59/moBusiness
$99/moInsightly
Free
Starting price
freemium · 4 plans
Forever Free
FreeProfessionalPopular
$29/moPlus
$49/moEnterprise
$99/moPros & Cons
Copper
Pros
- Seamless Gmail and Google Workspace integration eliminates tab-switching
- User-friendly interface familiar to Google users reduces training time
- Strong task automation capabilities improve efficiency
- Focuses on relationship-building over rigid database management
Cons
- Heavy reliance on Google Workspace may limit appeal for non-Gmail users
- Lacks detailed public pricing transparency
- Primarily sales-oriented with less emphasis on marketing automation
- Potential scalability concerns for very large enterprises
Insightly
Pros
- Simple, intuitive interface for SMBs
- Strong Google Apps and Office 365 integration
- Links sales and project management effectively
- Freemium access with mobile/web/API support
Cons
- Occasional crashes or page refresh needs after edits
- Limited details on enterprise-scale reliability
- Primarily SMB-focused, less for large enterprises
- UI updates sporadic
Which Is Best for You?
Co
Choose Copper if:
- Google Workspace and Gmail-heavy sales teams
- Advertising, media agencies, and consulting firms
- Real estate professionals managing client relationships
- Small-to-mid-sized businesses seeking easy CRM adoption
- Higher user rating matters to you (4.3 vs 4.2)
Is
Choose Insightly if:
- Small business sales tracking and lead management
- Project-linked CRM for consulting/professional services
- Marketing campaign automation for media/advertising
- Non-profit contact/opportunity management
- You want to start with a free plan
- Budget is a priority (Free vs $9)
Our Verdict
🏆
CoCopper — WinnerIsInsightly — Runner-up
After thorough analysis, Copper takes the lead in this comparison with a higher rating of 4.3/5 versus Insightly's 4.2/5.
Copper is best for Google Workspace and Gmail-heavy sales teams and Advertising, media agencies, and consulting firms. Seamless Gmail and Google Workspace integration eliminates tab-switching.
Insightly remains a strong alternative, especially for Small business sales tracking and lead management and Project-linked CRM for consulting/professional services. Simple, intuitive interface for SMBs.
Pricing-wise, Insightly is the more affordable starting option. Evaluate free trials of both before committing.
Explore More
Copper Alternatives
Insightly Alternatives
Category Resources
Frequently Asked Questions
Copper edges ahead with a 4.3/5 rating versus Insightly's 4.2/5, offering stronger value for most teams.
Insightly starts at Free/mo (free tier available), while Copper starts at $9/mo.
Yes. Most users can migrate data between the two. Check both platforms for import/export tools before switching.
Copper integrates with Google Workspace, Gmail, Google Calendar, LinkedIn. Insightly integrates with Google Apps, Microsoft Office/Outlook, MailChimp, Dropbox. Both offer solid third-party connectivity, though the best choice depends on your existing tech stack.
Both tools are designed for ease of use. Copper is best for Google Workspace and Gmail-heavy sales teams and Advertising, media agencies, and consulting firms, while Insightly excels for Small business sales tracking and lead management and Project-linked CRM for consulting/professional services. Consider trying both free trials to judge which interface suits your workflow.
Copper has a 4.3/5 rating from 850 reviews, while Insightly scores 4.2/5 from 1,400 reviews. Higher review counts generally indicate a more established support ecosystem.
For small businesses, Insightly may be more budget-friendly starting at Free. However, Copper ($9/mo) could offer better value depending on the features you need most.
For enterprise use, consider which offers more advanced plans. Copper has 3 plans while Insightly has 4 plans. Evaluate each tool's enterprise features, security compliance, and team management capabilities before committing.
Check each tool's website for the latest mobile app availability. Both Copper and Insightly offer web-based access, and many modern SaaS tools provide companion mobile apps for iOS and Android.
Choose Copper if you prioritize seamless gmail and google workspace integration eliminates tab-switching. Choose Insightly if you value simple, intuitive interface for smbs and want a free tier.