CC
Constant Contact4.2/5vsKl
Klaviyo4.7/5Constant Contact vs Klaviyo (March 2026)
| CCConstant Contact | KlKlaviyo | |
|---|---|---|
| Price | $12/mo | Free |
| Rating | 4.2/5 | 4.7/5 |
| Free Tier | ✗ No | ✓ Yes |
| Best For | Small businesses starting email campaigns, Nonprofits seeking discounted marketing | Ecommerce brands building personalized campaigns for sales and loyalty, B2C businesses needing omnichannel email/SMS/push automation |
Quick Verdict
Klaviyo takes the lead with a 4.7/5 rating compared to Constant Contact's 4.2/5, though both are solid choices depending on your priorities.
Quick Overview
CC
Constant Contact
Constant Contact provides an accessible platform for small businesses to create, send, and track email, SMS, and digital...
- Best for: Small businesses starting email campaigns, Nonprofits seeking discounted marketing
- Starting price: $12/mo
- Category: Email Marketing Software
- Founded: 1996
- Pricing model: subscription
Kl
Klaviyo
Klaviyo is an AI-powered email and SMS marketing platform for B2C brands, unifying customer data for personalized campai...
- Best for: Ecommerce brands building personalized campaigns for sales and loyalty, B2C businesses needing omnichannel email/SMS/push automation
- Starting price: Free
- Category: Email Marketing Software
- Founded: 2012
- Pricing model: usage-based
Feature Comparison
| Feature | Constant Contact | Klaviyo |
|---|---|---|
| Drag-and-drop email editor | ✓ | ✓ |
| AI copy generator | ✓ | ✗ |
| Premade templates | ✓ | ✗ |
| AI-powered branding tools | ✓ | ✗ |
| Email automation | ✓ | ✗ |
| Contact segmentation | ✓ | ✗ |
| SMS marketing | ✓ | ✗ |
| Website builder | ✓ | ✗ |
| GDPR compliance tools | ✓ | ✗ |
| CAN-SPAM compliance | ✓ | ✗ |
| Live 1:1 onboarding | ✓ | ✗ |
| Phone and chat support | ✓ | ✗ |
| Inbox preview | ✓ | ✗ |
| Multi-account management | ✓ | ✗ |
| Mobile-responsive designs | ✓ | ✗ |
| AI-powered personalization | ✗ | ✓ |
| Customer segmentation | ✗ | ✓ |
| Personalized product recommendations | ✗ | ✓ |
| Smart Send Time | ✗ | ✓ |
| Automated flows and campaigns | ✗ | ✓ |
| Inbox reputation repair | ✗ | ✓ |
| Built-in reporting | ✗ | ✓ |
| Multi-channel support | ✗ | ✓ |
| AI Marketing Agent | ✗ | ✓ |
| Customer profiles | ✗ | ✓ |
| A/B testing | ✗ | ✓ |
Pricing Comparison
Prices last verified: March 16, 2026
Constant Contact
$12/mo
Starting price
subscription · 3 plans
Lite
$12/moStandardPopular
$35/moPremium
$80/moKlaviyo
Free
Starting price
usage-based · 4 plans
Free
FreeStarterPopular
$20/moGrowth
$60/moPro
$150/moPros & Cons
Constant Contact
Pros
- Easy-to-use drag-and-drop editor for quick campaigns
- Award-winning support including phone, onboarding, and tutorials
- Strong templates and AI tools for non-designers
- Mobile-responsive designs and compliance features
Cons
- Pricing scales up with contacts/sends, plus overage fees
- SMS as $10/month add-on (not core included)
- Limited sites/users in Lite plan
- Custom pricing required for enterprises/multi-locations
Klaviyo
Pros
- Delivers 63x average ROI through data-driven personalization and AI
- 350+ seamless integrations for easy data unification across channels
- Free tier ideal for testing with real features like 500 emails/month
- AI automation handles send times, templates, and inbox optimization
Cons
- Limited free tier caps at 250 profiles/500 emails, requiring upgrade for scale
- Usage-based pricing can escalate quickly with growing lists and sends
- Steeper learning curve for advanced segmentation despite drag-and-drop interface
- Primarily B2C/commerce-focused, less ideal for non-ecommerce businesses
Which Is Best for You?
CC
Choose Constant Contact if:
- Small businesses starting email campaigns
- Nonprofits seeking discounted marketing
- Agencies/franchises needing multi-account control
- Retailers converting social/website traffic
Kl
Choose Klaviyo if:
- Ecommerce brands building personalized campaigns for sales and loyalty
- B2C businesses needing omnichannel email/SMS/push automation
- Startups and small teams testing marketing with free tier limits
- Direct-to-consumer brands scaling customer relationships via AI and data
- You want to start with a free plan
- Budget is a priority (Free vs $12)
- Higher user rating matters to you (4.7 vs 4.2)
Our Verdict
🏆
KlKlaviyo — WinnerCCConstant Contact — Runner-up
After thorough analysis, Klaviyo takes the lead in this comparison with a higher rating of 4.7/5 versus Constant Contact's 4.2/5.
Klaviyo is best for Ecommerce brands building personalized campaigns for sales and loyalty and B2C businesses needing omnichannel email/SMS/push automation. Delivers 63x average ROI through data-driven personalization and AI.
Constant Contact remains a strong alternative, especially for Small businesses starting email campaigns and Nonprofits seeking discounted marketing. Easy-to-use drag-and-drop editor for quick campaigns.
Pricing-wise, Klaviyo is the more affordable starting option. Evaluate free trials of both before committing.
Explore More
Constant Contact Alternatives
Klaviyo Alternatives
Frequently Asked Questions
Klaviyo takes the lead with a 4.7/5 rating compared to Constant Contact's 4.2/5, though both are solid choices depending on your priorities.
Klaviyo starts at Free/mo (free tier available), while Constant Contact starts at $12/mo.
Yes. Most users can migrate data between the two. Check both platforms for import/export tools before switching.
Constant Contact integrates with Square, Xero, Social Media Platforms, Website Builders. Klaviyo integrates with Shopify, Reviews and loyalty apps, SMS and web push providers, Web development tools. Both offer solid third-party connectivity, though the best choice depends on your existing tech stack.
Both tools are designed for ease of use. Constant Contact is best for Small businesses starting email campaigns and Nonprofits seeking discounted marketing, while Klaviyo excels for Ecommerce brands building personalized campaigns for sales and loyalty and B2C businesses needing omnichannel email/SMS/push automation. Consider trying both free trials to judge which interface suits your workflow.
Constant Contact has a 4.2/5 rating from 2,847 reviews, while Klaviyo scores 4.7/5 from 2,500 reviews. Higher review counts generally indicate a more established support ecosystem.
For small businesses, Klaviyo may be more budget-friendly starting at Free. However, Constant Contact ($12/mo) could offer better value depending on the features you need most.
For enterprise use, consider which offers more advanced plans. Constant Contact has 3 plans while Klaviyo has 4 plans. Evaluate each tool's enterprise features, security compliance, and team management capabilities before committing.
Check each tool's website for the latest mobile app availability. Both Constant Contact and Klaviyo offer web-based access, and many modern SaaS tools provide companion mobile apps for iOS and Android.
Choose Constant Contact if you prioritize easy-to-use drag-and-drop editor for quick campaigns. Choose Klaviyo if you value delivers 63x average roi through data-driven personalization and ai and want a free tier.