Constant Contact vs Drip (March 2026)
| CCConstant Contact | DrDrip | |
|---|---|---|
| Price | $12/mo | $39/mo |
| Rating | 4.2/5 | 4.5/5 |
| Free Tier | ✗ No | ✗ No |
| Best For | Small businesses starting email campaigns, Nonprofits seeking discounted marketing | Ecommerce stores selling digital/physical goods, B2C creators, brands, travel, and education businesses |
Drip takes the lead with a 4.5/5 rating compared to Constant Contact's 4.2/5, though both are solid choices depending on your priorities.
Quick Overview
Constant Contact
Constant Contact provides an accessible platform for small businesses to create, send, and track email, SMS, and digital...
- Best for: Small businesses starting email campaigns, Nonprofits seeking discounted marketing
- Starting price: $12/mo
- Category: Email Marketing Software
- Founded: 1996
- Pricing model: subscription
Drip
Drip is an email marketing automation platform designed for B2C ecommerce businesses, using smart segmentation, workflow...
- Best for: Ecommerce stores selling digital/physical goods, B2C creators, brands, travel, and education businesses
- Starting price: $39/mo
- Category: Email Marketing Software
- Founded: N/A
- Pricing model: usage-based
Feature Comparison
| Feature | Constant Contact | Drip |
|---|---|---|
| Drag-and-drop email editor | ✓ | ✗ |
| AI copy generator | ✓ | ✗ |
| Premade templates | ✓ | ✗ |
| AI-powered branding tools | ✓ | ✗ |
| Email automation | ✓ | ✗ |
| Contact segmentation | ✓ | ✗ |
| SMS marketing | ✓ | ✗ |
| Website builder | ✓ | ✗ |
| GDPR compliance tools | ✓ | ✗ |
| CAN-SPAM compliance | ✓ | ✗ |
| Live 1:1 onboarding | ✓ | ✗ |
| Phone and chat support | ✓ | ✗ |
| Inbox preview | ✓ | ✗ |
| Multi-account management | ✓ | ✗ |
| Mobile-responsive designs | ✓ | ✗ |
| Visual drag-and-drop workflow builder | ✗ | ✓ |
| Smart behavioral and lifecycle segmentation | ✗ | ✓ |
| Prebuilt workflows and 50+ ecommerce email templates | ✗ | ✓ |
| Dynamic product blocks | ✗ | ✓ |
| Brand style syncing | ✗ | ✓ |
| A/B testing | ✗ | ✓ |
| Onsite popups, embedded forms, and quizzes | ✗ | ✓ |
| Advanced reporting and ROI metrics | ✗ | ✓ |
| 99%+ email deliverability | ✗ | ✓ |
| Visual point-and-click email builder | ✗ | ✓ |
| Dynamic content | ✗ | ✓ |
| Cart abandonment recovery | ✗ | ✓ |
Pricing Comparison
Prices last verified: March 16, 2026
Constant Contact
Drip
Pros & Cons
Constant Contact
- Easy-to-use drag-and-drop editor for quick campaigns
- Award-winning support including phone, onboarding, and tutorials
- Strong templates and AI tools for non-designers
- Mobile-responsive designs and compliance features
- Pricing scales up with contacts/sends, plus overage fees
- SMS as $10/month add-on (not core included)
- Limited sites/users in Lite plan
- Custom pricing required for enterprises/multi-locations
Drip
- High deliverability (99-99.8%) backed by dedicated team
- Powerful automation and segmentation for revenue growth
- Ecommerce-specific tools like dynamic products and cart recovery
- Exceptional customer support with 99% satisfaction rate
- Usage-based pricing may become unpredictable with growth
- Ecommerce-heavy focus may limit non-sales B2C appeal
- No free tier beyond 14-day trial
- Advanced features could overwhelm absolute beginners
Which Is Best for You?
Choose Constant Contact if:
- Small businesses starting email campaigns
- Nonprofits seeking discounted marketing
- Agencies/franchises needing multi-account control
- Retailers converting social/website traffic
- Budget is a priority ($12 vs $39)
Choose Drip if:
- Ecommerce stores selling digital/physical goods
- B2C creators, brands, travel, and education businesses
- List growth and nurturing for course/coaching providers
- Behavioral marketing automation and VIP offers
- Higher user rating matters to you (4.5 vs 4.2)
Our Verdict
After thorough analysis, Drip takes the lead in this comparison with a higher rating of 4.5/5 versus Constant Contact's 4.2/5.
Drip is best for Ecommerce stores selling digital/physical goods and B2C creators, brands, travel, and education businesses. High deliverability (99-99.8%) backed by dedicated team.
Constant Contact remains a strong alternative, especially for Small businesses starting email campaigns and Nonprofits seeking discounted marketing. Easy-to-use drag-and-drop editor for quick campaigns.
Pricing-wise, Constant Contact is the more affordable starting option. Evaluate free trials of both before committing.