Brevo vs GetResponse (March 2026)
| BvBrevo | GRGetResponse | |
|---|---|---|
| Price | Free | $19/mo |
| Rating | 4.5/5 | 4.5/5 |
| Free Tier | ✓ Yes | ✗ No |
| Best For | Small businesses and solopreneurs starting with email marketing, E-commerce businesses needing abandoned cart automation | Ecommerce stores needing cart recovery and product recommendations, Small businesses and solopreneurs growing subscriber lists |
Both Brevo and GetResponse earn a 4.5/5 rating — your choice depends on which feature set and pricing model fits your workflow best.
Quick Overview
Brevo
All-in-one AI-powered customer engagement platform offering email marketing, SMS, WhatsApp, CRM, live chat, and marketin...
- Best for: Small businesses and solopreneurs starting with email marketing, E-commerce businesses needing abandoned cart automation
- Starting price: Free
- Category: Email Marketing Software
- Founded: N/A
- Pricing model: freemium
GetResponse
GetResponse is an AI-powered email marketing and automation platform offering unlimited sends, landing pages, webinars, ...
- Best for: Ecommerce stores needing cart recovery and product recommendations, Small businesses and solopreneurs growing subscriber lists
- Starting price: $19/mo
- Category: Email Marketing Software
- Founded: 1998
- Pricing model: subscription
Feature Comparison
| Feature | Brevo | GetResponse |
|---|---|---|
| Drag-and-drop email editor | ✓ | ✗ |
| 50+ responsive email templates | ✓ | ✗ |
| Advanced segmentation | ✓ | ✗ |
| AI content generator | ✓ | ✗ |
| Marketing automation | ✓ | ✗ |
| A/B testing | ✓ | ✗ |
| Real-time analytics | ✓ | ✗ |
| SMS marketing | ✓ | ✗ |
| WhatsApp messaging | ✓ | ✗ |
| Live chat | ✓ | ✗ |
| Transactional email | ✓ | ✗ |
| CRM functionality | ✓ | ✗ |
| Landing pages | ✓ | ✗ |
| GDPR & CCPA compliance | ✓ | ✗ |
| AI send time optimization | ✓ | ✗ |
| Unlimited Email Sends | ✗ | ✓ |
| AI-Powered Email Content Generation | ✗ | ✓ |
| Drag-and-Drop Email Builder | ✗ | ✓ |
| Marketing Automation Workflows | ✗ | ✓ |
| Landing Page Builder | ✗ | ✓ |
| Signup Forms and Popups | ✗ | ✓ |
| 99% Deliverability | ✗ | ✓ |
| Webinars | ✗ | ✓ |
| SMS Marketing | ✗ | ✓ |
| AI Product Recommendations | ✗ | ✓ |
| Sales Funnel Creator | ✗ | ✓ |
| Web-Push Notifications | ✗ | ✓ |
| Custom Domain Support | ✗ | ✓ |
Pricing Comparison
Prices last verified: March 16, 2026
Brevo
GetResponse
Pros & Cons
Brevo
- Free tier with 300 emails/day and no credit card required
- Affordable volume-based pricing starting at $9/month
- All-in-one platform combining email, SMS, WhatsApp, CRM, and live chat
- AI-powered features including content generation and send time optimization
- Limited information on higher-tier pricing transparency
- No phone support on lower-tier plans
- Limited landing page allocation on Standard plan
- Incomplete feature breakdown by specific tier
GetResponse
- Unlimited emails, automations, and landing pages on base plans
- High 99% deliverability with custom domain support
- AI tools accelerate campaign creation and optimization
- User-friendly drag-and-drop interfaces require no coding
- Limited to 1 automation workflow on entry-level Starter plan
- Advanced features restricted to expensive MAX/enterprise plans
- No permanent free tier beyond 14-day trial
- Pricing scales with contact volume potentially making it costly for large lists
Which Is Best for You?
Choose Brevo if:
- Small businesses and solopreneurs starting with email marketing
- E-commerce businesses needing abandoned cart automation
- Multi-channel marketing campaigns across email, SMS, and WhatsApp
- GDPR-compliant businesses requiring data protection
- You want to start with a free plan
- Budget is a priority (Free vs $19)
Choose GetResponse if:
- Ecommerce stores needing cart recovery and product recommendations
- Small businesses and solopreneurs growing subscriber lists
- Lead nurturing campaigns with automated workflows and webinars
- High-volume email campaigns for entrepreneurs and brands
Our Verdict
After thorough analysis, Brevo takes the lead in this comparison, though both tools share an identical 4.5/5 rating.
Brevo is best for Small businesses and solopreneurs starting with email marketing and E-commerce businesses needing abandoned cart automation. Free tier with 300 emails/day and no credit card required.
GetResponse remains a strong alternative, especially for Ecommerce stores needing cart recovery and product recommendations and Small businesses and solopreneurs growing subscriber lists. Unlimited emails, automations, and landing pages on base plans.
Pricing-wise, Brevo is the more affordable starting option. Evaluate free trials of both before committing.