AC
ActiveCampaign4.6/5vsGR
GetResponse4.5/5ActiveCampaign vs GetResponse (March 2026)
| ACActiveCampaign | GRGetResponse | |
|---|---|---|
| Price | $15/mo | $19/mo |
| Rating | 4.6/5 | 4.5/5 |
| Free Tier | ✗ No | ✗ No |
| Best For | Small to mid-market businesses needing integrated marketing automation and CRM, E-commerce companies requiring email marketing with SMS/WhatsApp capabilities | Ecommerce stores needing cart recovery and product recommendations, Small businesses and solopreneurs growing subscriber lists |
Quick Verdict
ActiveCampaign edges ahead with a 4.6/5 rating versus GetResponse's 4.5/5, offering stronger value for most teams.
Quick Overview
AC
ActiveCampaign
ActiveCampaign is a cloud-based customer experience automation platform that combines email marketing, marketing automat...
- Best for: Small to mid-market businesses needing integrated marketing automation and CRM, E-commerce companies requiring email marketing with SMS/WhatsApp capabilities
- Starting price: $15/mo
- Category: Email Marketing Software
- Founded: 2003
- Pricing model: subscription
GR
GetResponse
GetResponse is an AI-powered email marketing and automation platform offering unlimited sends, landing pages, webinars, ...
- Best for: Ecommerce stores needing cart recovery and product recommendations, Small businesses and solopreneurs growing subscriber lists
- Starting price: $19/mo
- Category: Email Marketing Software
- Founded: 1998
- Pricing model: subscription
Feature Comparison
| Feature | ActiveCampaign | GetResponse |
|---|---|---|
| Drag-and-drop email builder | ✓ | ✗ |
| Email automation | ✓ | ✗ |
| Marketing automation | ✓ | ✗ |
| Site tracking | ✓ | ✗ |
| Email segmentation | ✓ | ✗ |
| A/B split testing | ✓ | ✗ |
| Subscription forms | ✓ | ✗ |
| Contact tagging | ✓ | ✗ |
| CRM tools | ✓ | ✗ |
| SMS marketing | ✓ | ✗ |
| WhatsApp messaging | ✓ | ✗ |
| AI-powered automation | ✓ | ✗ |
| Unlimited Email Sends | ✗ | ✓ |
| AI-Powered Email Content Generation | ✗ | ✓ |
| Drag-and-Drop Email Builder | ✗ | ✓ |
| Marketing Automation Workflows | ✗ | ✓ |
| Landing Page Builder | ✗ | ✓ |
| Signup Forms and Popups | ✗ | ✓ |
| 99% Deliverability | ✗ | ✓ |
| Webinars | ✗ | ✓ |
| SMS Marketing | ✗ | ✓ |
| AI Product Recommendations | ✗ | ✓ |
| Sales Funnel Creator | ✗ | ✓ |
| Web-Push Notifications | ✗ | ✓ |
| Custom Domain Support | ✗ | ✓ |
Pricing Comparison
Prices last verified: March 16, 2026
ActiveCampaign
$15/mo
Starting price
subscription · 4 plans
Lite
$15/moPlusPopular
$70/moProfessional
$159/moEnterprise
$279/moGetResponse
$19/mo
Starting price
subscription · 4 plans
Free Trial
FreeStarterPopular
$19/moMarketer
$49/moMAX
$99/moPros & Cons
ActiveCampaign
Pros
- Unified platform combining email, marketing automation, CRM, and messaging
- Powerful automation capabilities with site tracking and behavioral triggers
- User-friendly drag-and-drop email builder accessible to non-technical users
- Extensive global reach with 180,000+ customers across 170+ countries
Cons
- Pricing based on contact count can become expensive as database grows
- Limited pricing transparency in public materials
- Complex feature set may have learning curve for beginners
- Enterprise plan requires custom negotiation with sales team
GetResponse
Pros
- Unlimited emails, automations, and landing pages on base plans
- High 99% deliverability with custom domain support
- AI tools accelerate campaign creation and optimization
- User-friendly drag-and-drop interfaces require no coding
Cons
- Limited to 1 automation workflow on entry-level Starter plan
- Advanced features restricted to expensive MAX/enterprise plans
- No permanent free tier beyond 14-day trial
- Pricing scales with contact volume potentially making it costly for large lists
Which Is Best for You?
AC
Choose ActiveCampaign if:
- Small to mid-market businesses needing integrated marketing automation and CRM
- E-commerce companies requiring email marketing with SMS/WhatsApp capabilities
- Sales teams automating lead nurturing and follow-up workflows
- Companies seeking AI-powered autonomous marketing solutions
- Budget is a priority ($15 vs $19)
- Higher user rating matters to you (4.6 vs 4.5)
GR
Choose GetResponse if:
- Ecommerce stores needing cart recovery and product recommendations
- Small businesses and solopreneurs growing subscriber lists
- Lead nurturing campaigns with automated workflows and webinars
- High-volume email campaigns for entrepreneurs and brands
Our Verdict
🏆
ACActiveCampaign — WinnerGRGetResponse — Runner-up
After thorough analysis, ActiveCampaign takes the lead in this comparison with a higher rating of 4.6/5 versus GetResponse's 4.5/5.
ActiveCampaign is best for Small to mid-market businesses needing integrated marketing automation and CRM and E-commerce companies requiring email marketing with SMS/WhatsApp capabilities. Unified platform combining email, marketing automation, CRM, and messaging.
GetResponse remains a strong alternative, especially for Ecommerce stores needing cart recovery and product recommendations and Small businesses and solopreneurs growing subscriber lists. Unlimited emails, automations, and landing pages on base plans.
Pricing-wise, ActiveCampaign is the more affordable starting option. Evaluate free trials of both before committing.
Explore More
ActiveCampaign Alternatives
GetResponse Alternatives
Frequently Asked Questions
ActiveCampaign edges ahead with a 4.6/5 rating versus GetResponse's 4.5/5, offering stronger value for most teams.
ActiveCampaign starts at $15/mo, while GetResponse starts at $19/mo.
Yes. Most users can migrate data between the two. Check both platforms for import/export tools before switching.
ActiveCampaign integrates with Shopify, WooCommerce, Salesforce, WordPress. GetResponse integrates with WordPress, WooCommerce, Contact Form 7, Zapier. Both offer solid third-party connectivity, though the best choice depends on your existing tech stack.
Both tools are designed for ease of use. ActiveCampaign is best for Small to mid-market businesses needing integrated marketing automation and CRM and E-commerce companies requiring email marketing with SMS/WhatsApp capabilities, while GetResponse excels for Ecommerce stores needing cart recovery and product recommendations and Small businesses and solopreneurs growing subscriber lists. Consider trying both free trials to judge which interface suits your workflow.
ActiveCampaign has a 4.6/5 rating from 2,847 reviews, while GetResponse scores 4.5/5 from 10,000 reviews. Higher review counts generally indicate a more established support ecosystem.
For small businesses, ActiveCampaign may be more budget-friendly starting at $15/mo. However, GetResponse ($19/mo) could offer better value depending on the features you need most.
For enterprise use, consider which offers more advanced plans. ActiveCampaign has 4 plans while GetResponse has 4 plans. Evaluate each tool's enterprise features, security compliance, and team management capabilities before committing.
Check each tool's website for the latest mobile app availability. Both ActiveCampaign and GetResponse offer web-based access, and many modern SaaS tools provide companion mobile apps for iOS and Android.
Choose ActiveCampaign if you prioritize unified platform combining email, marketing automation, crm, and messaging. Choose GetResponse if you value unlimited emails, automations, and landing pages on base plans.