Best Omnisend Alternatives

7 marketing automation software alternatives to Omnisend, sorted by rating. Find a better fit for your workflow and budget.

Why Switch from Omnisend?

SMS and web push require extra per-message fees on top of subscription
Advanced features locked to Pro/Custom plans
Primarily ecommerce-focused, less ideal for non-store businesses
Free plan limits restrict scaling without upgrade
Custom integrations need API knowledge for non-pre-built tools

Top Alternatives

ActiveCampaign

4.6(2,200)

$19/mo

Customer experience automation platform with email marketing, CRM, and sales automation.

B2B companiesEcommerceAgencies

Full review Omnisend vs ActiveCampaign

MailerLite is an email marketing and automation platform designed for small businesses, creators, and digital natives, offering drag-and-drop tools, websites, landing pages, and automations to grow audiences and drive revenue. Founded in Lithuania, it emphasizes simplicity, a free tier, and 24/7 support, now enhanced by Vercom for omnichannel capabilities.

Solo creators and content creators building email listsMicro-businesses and consulting firms with 1-10 employeesSmall e-commerce and digital product sellers

Full review Omnisend vs MailerLite

HubSpot

4.5(10,500)

Free plan

All-in-one CRM platform with marketing, sales, and service tools for growing businesses.

Growing businessesMarketing teamsInbound marketing

Full review Omnisend vs HubSpot

HubSpot Marketing Hub

4.4(8,500)

Free plan

AI-powered marketing automation platform that helps teams attract, convert, and engage high-intent visitors through unified tools for lead generation, email marketing, and campaign management.

Mid-market to enterprise B2B companies with complex sales cyclesHigh-volume lead generation teams needing intelligent form captureMulti-channel marketing campaigns across email, social, and web

Full review Omnisend vs HubSpot Marketing Hub

Customer.io

4.3(250)

Free/mo

Customer.io is a marketing automation platform that unifies customer data for real-time, personalized omnichannel campaigns across email, SMS, push, and in-app messaging. It empowers marketers with visual builders, AI insights, and unlimited segmentation for data-driven customer engagement.

Product-led growth companies with high event volumesMarketers building personalized lifecycle journeysTeams needing omnichannel automation without dev dependency

Full review Omnisend vs Customer.io

Marketo

4.2(680)

$895/mo

Enterprise marketing automation platform with lead management and revenue attribution.

EnterpriseB2B companiesComplex marketing

Full review Omnisend vs Marketo

Salesforce Marketing Cloud (Pardot)

4.2(850)

Free/yr

Marketing Cloud Account Engagement (formerly Pardot) is a B2B marketing automation tool that unites CRM data with AI to automate lead gen, nurturing, and personalized campaigns, driving sales-marketing alignment for revenue growth.

B2B demand generation and lead nurturingAccount-based marketing (ABM) with sales alignmentEmail personalization and scoring for mid-to-large teams

Full review Omnisend vs Salesforce Marketing Cloud (Pardot)

Quick Comparison

Tool	Rating	Starting Price	Free Tier	Pricing Model
Omnisend	4.5/5	Free plan	Yes	freemium
ActiveCampaign	4.6/5	$19/mo	No	subscription
MailerLite	4.6/5	Free plan	Yes	freemium
HubSpot	4.5/5	Free plan	Yes	freemium
HubSpot Marketing Hub	4.4/5	Free plan	Yes	freemium
Customer.io	4.3/5	Free/mo	No	usage-based
Marketo	4.2/5	$895/mo	No	subscription
Salesforce Marketing Cloud (Pardot)	4.2/5	Free/yr	No	subscription