TemperStack
Mz

Best Moz Alternatives

7 seo tools alternatives to Moz, sorted by rating. Find a better fit for your workflow and budget.

Why Switch from Moz?

  • Pricing not transparent, requires quote or trial for current rates
  • Free tools severely limited with query caps
  • Advanced features locked to enterprise plans
  • Can be overwhelming for absolute beginners
  • Relies on Moz-specific metrics less universal than Google tools

Top Alternatives

A

Ahrefs

4.8(850)
$29/mo

Comprehensive SEO toolset for backlink analysis, keyword research, and competitor analysis.

Link buildersContent marketersSEO agencies
S

SEMrush

4.7(1,200)
Free plan

All-in-one marketing toolkit with SEO, PPC, content, and competitive intelligence tools.

Full-stack marketersAgenciesPPC managers
SR

SE Ranking

4.7(850)
$129/mo

All-in-one AI-powered SEO platform offering accurate rank tracking, competitor analysis, on-page audits, and reporting tools for traditional and AI search visibility. Trusted by 1.5M+ professionals with comprehensive SEO automation features.

SEO agencies managing multiple clients with white-label reportingMid-sized businesses needing comprehensive rank tracking and auditsCompetitor analysis for keyword gaps and traffic insights
Sf

Screaming Frog

4.6(850)
Free plan

Desktop website crawler for technical SEO audits, identifying issues like broken links, duplicates, and meta errors. Supports JavaScript rendering and unlimited crawls with paid license.

Technical SEO site audits on large websitesIdentifying and fixing broken links at scaleJavaScript-heavy site crawling and analysis
Su

Surfer SEO

4.3(850)
$99/mo

Surfer SEO is a cloud-based content intelligence platform that unifies keyword research, content creation, optimization, and SEO growth management using AI and data-driven insights. It helps users boost visibility in Google, ChatGPT, and other AI chats by addressing content gaps, entities, and internal linking.

Content teams optimizing articles for Google and AI search visibilitySEO agencies managing multiple client domains via workspacesMarketers creating data-driven content strategies and long-term planning
Mg

Mangools

4.2(850)
Free plan

Affordable, user-friendly suite of five integrated SEO tools for keyword research, rank tracking, SERP analysis, backlinks, and site profiling. Trusted by 2.8M+ users since 2014.

Solopreneurs and freelancers doing local keyword research and basic trackingMarketing teams analyzing SERPs and competitors for content gapsAgencies generating whitelabel reports and managing multiple clients
Ub

Ubersuggest

4.2(850)
Free plan

Ubersuggest is an affordable, all-in-one SEO platform created by Neil Patel for keyword research, competitor analysis, site audits, and content optimization, targeting SMBs and beginners with predictive analytics and AI features. It offers a robust free tier and paid plans as a cost-effective alternative to pricier enterprise tools like Ahrefs or SEMrush.

SMBs and freelancers optimizing organic visibility affordablyBeginners learning keyword research and competitor analysisSolo site owners tracking rankings and content gaps

Quick Comparison

ToolRatingStarting PriceFree TierPricing Model
Moz4.5/5Free planYesfreemium
Ahrefs4.8/5$29/moNosubscription
SEMrush4.7/5Free planYessubscription
SE Ranking4.7/5$129/moNosubscription
Screaming Frog4.6/5Free planYesfreemium
Surfer SEO4.3/5$99/moNosubscription
Mangools4.2/5Free planYesfreemium
Ubersuggest4.2/5Free planYesfreemium