Best Moz Alternatives

7 seo tools alternatives to Moz, sorted by rating. Find a better fit for your workflow and budget.

Why Switch from Moz?

Pricing not transparent, requires quote or trial for current rates
Free tools severely limited with query caps
Advanced features locked to enterprise plans
Can be overwhelming for absolute beginners
Relies on Moz-specific metrics less universal than Google tools

Top Alternatives

Ahrefs

4.8(850)

$29/mo

Comprehensive SEO toolset for backlink analysis, keyword research, and competitor analysis.

Link buildersContent marketersSEO agencies

Full review Moz vs Ahrefs

SEMrush

4.7(1,200)

Free plan

All-in-one marketing toolkit with SEO, PPC, content, and competitive intelligence tools.

Full-stack marketersAgenciesPPC managers

Full review Moz vs SEMrush

All-in-one AI-powered SEO platform offering accurate rank tracking, competitor analysis, on-page audits, and reporting tools for traditional and AI search visibility. Trusted by 1.5M+ professionals with comprehensive SEO automation features.

SEO agencies managing multiple clients with white-label reportingMid-sized businesses needing comprehensive rank tracking and auditsCompetitor analysis for keyword gaps and traffic insights

Full review Moz vs SE Ranking

Screaming Frog

4.6(850)

Free plan

Desktop website crawler for technical SEO audits, identifying issues like broken links, duplicates, and meta errors. Supports JavaScript rendering and unlimited crawls with paid license.

Technical SEO site audits on large websitesIdentifying and fixing broken links at scaleJavaScript-heavy site crawling and analysis

Full review Moz vs Screaming Frog

Surfer SEO

4.3(850)

$99/mo

Surfer SEO is a cloud-based content intelligence platform that unifies keyword research, content creation, optimization, and SEO growth management using AI and data-driven insights. It helps users boost visibility in Google, ChatGPT, and other AI chats by addressing content gaps, entities, and internal linking.

Content teams optimizing articles for Google and AI search visibilitySEO agencies managing multiple client domains via workspacesMarketers creating data-driven content strategies and long-term planning

Full review Moz vs Surfer SEO

Mangools

4.2(850)

Free plan

Affordable, user-friendly suite of five integrated SEO tools for keyword research, rank tracking, SERP analysis, backlinks, and site profiling. Trusted by 2.8M+ users since 2014.

Solopreneurs and freelancers doing local keyword research and basic trackingMarketing teams analyzing SERPs and competitors for content gapsAgencies generating whitelabel reports and managing multiple clients

Full review Moz vs Mangools

Ubersuggest

4.2(850)

Free plan

Ubersuggest is an affordable, all-in-one SEO platform created by Neil Patel for keyword research, competitor analysis, site audits, and content optimization, targeting SMBs and beginners with predictive analytics and AI features. It offers a robust free tier and paid plans as a cost-effective alternative to pricier enterprise tools like Ahrefs or SEMrush.

SMBs and freelancers optimizing organic visibility affordablyBeginners learning keyword research and competitor analysisSolo site owners tracking rankings and content gaps

Full review Moz vs Ubersuggest

Quick Comparison

Tool	Rating	Starting Price	Free Tier	Pricing Model
Moz	4.5/5	Free plan	Yes	freemium
Ahrefs	4.8/5	$29/mo	No	subscription
SEMrush	4.7/5	Free plan	Yes	subscription
SE Ranking	4.7/5	$129/mo	No	subscription
Screaming Frog	4.6/5	Free plan	Yes	freemium
Surfer SEO	4.3/5	$99/mo	No	subscription
Mangools	4.2/5	Free plan	Yes	freemium
Ubersuggest	4.2/5	Free plan	Yes	freemium