Best Marketo Alternatives
7 marketing automation software alternatives to Marketo, sorted by rating. Find a better fit for your workflow and budget.
Why Switch from Marketo?
- Very expensive
- Complex setup
- Steep learning curve
- Requires dedicated admin
Top Alternatives
ActiveCampaign
Customer experience automation platform with email marketing, CRM, and sales automation.
MailerLite
MailerLite is an email marketing and automation platform designed for small businesses, creators, and digital natives, offering drag-and-drop tools, websites, landing pages, and automations to grow audiences and drive revenue. Founded in Lithuania, it emphasizes simplicity, a free tier, and 24/7 support, now enhanced by Vercom for omnichannel capabilities.
HubSpot
All-in-one CRM platform with marketing, sales, and service tools for growing businesses.
Omnisend
Omnisend is an omnichannel marketing automation platform designed for ecommerce brands, enabling personalized email, SMS, and web push campaigns to drive revenue through automations like cart recovery and segmentation. Trusted by 150,000+ stores, it unifies customer data with intuitive tools and 160+ integrations for scalable growth.
HubSpot Marketing Hub
AI-powered marketing automation platform that helps teams attract, convert, and engage high-intent visitors through unified tools for lead generation, email marketing, and campaign management.
Customer.io
Customer.io is a marketing automation platform that unifies customer data for real-time, personalized omnichannel campaigns across email, SMS, push, and in-app messaging. It empowers marketers with visual builders, AI insights, and unlimited segmentation for data-driven customer engagement.
Marketing Cloud Account Engagement (formerly Pardot) is a B2B marketing automation tool that unites CRM data with AI to automate lead gen, nurturing, and personalized campaigns, driving sales-marketing alignment for revenue growth.
Quick Comparison
| Tool | Rating | Starting Price | Free Tier | Pricing Model |
|---|---|---|---|---|
| Marketo | 4.2/5 | $895/mo | No | subscription |
| ActiveCampaign | 4.6/5 | $19/mo | No | subscription |
| MailerLite | 4.6/5 | Free plan | Yes | freemium |
| HubSpot | 4.5/5 | Free plan | Yes | freemium |
| Omnisend | 4.5/5 | Free plan | Yes | freemium |
| HubSpot Marketing Hub | 4.4/5 | Free plan | Yes | freemium |
| Customer.io | 4.3/5 | Free/mo | No | usage-based |
| Salesforce Marketing Cloud (Pardot) | 4.2/5 | Free/yr | No | subscription |