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Best HubSpot Marketing Hub Alternatives

7 marketing automation software alternatives to HubSpot Marketing Hub, sorted by rating. Find a better fit for your workflow and budget.

Why Switch from HubSpot Marketing Hub?

  • Higher enterprise costs at $3,600/month may be prohibitive for smaller teams
  • Steep learning curve due to comprehensive feature set requiring training
  • Seat-based pricing can accumulate quickly for larger teams
  • Feature complexity may overwhelm teams seeking simpler solutions

Top Alternatives

A

ActiveCampaign

4.6(2,200)
$19/mo

Customer experience automation platform with email marketing, CRM, and sales automation.

B2B companiesEcommerceAgencies
ML

MailerLite

4.6(2,800)
Free plan

MailerLite is an email marketing and automation platform designed for small businesses, creators, and digital natives, offering drag-and-drop tools, websites, landing pages, and automations to grow audiences and drive revenue. Founded in Lithuania, it emphasizes simplicity, a free tier, and 24/7 support, now enhanced by Vercom for omnichannel capabilities.

Solo creators and content creators building email listsMicro-businesses and consulting firms with 1-10 employeesSmall e-commerce and digital product sellers
H

HubSpot

4.5(10,500)
Free plan

All-in-one CRM platform with marketing, sales, and service tools for growing businesses.

Growing businessesMarketing teamsInbound marketing
Os

Omnisend

4.5(4,500)
Free plan

Omnisend is an omnichannel marketing automation platform designed for ecommerce brands, enabling personalized email, SMS, and web push campaigns to drive revenue through automations like cart recovery and segmentation. Trusted by 150,000+ stores, it unifies customer data with intuitive tools and 160+ integrations for scalable growth.

Ecommerce stores running abandoned cart recovery and welcome seriesSMB online retailers needing omnichannel campaignsShopify merchants growing email lists via popups and automations
Ci

Customer.io

4.3(250)
Free/mo

Customer.io is a marketing automation platform that unifies customer data for real-time, personalized omnichannel campaigns across email, SMS, push, and in-app messaging. It empowers marketers with visual builders, AI insights, and unlimited segmentation for data-driven customer engagement.

Product-led growth companies with high event volumesMarketers building personalized lifecycle journeysTeams needing omnichannel automation without dev dependency
M

Marketo

4.2(680)
$895/mo

Enterprise marketing automation platform with lead management and revenue attribution.

EnterpriseB2B companiesComplex marketing

Marketing Cloud Account Engagement (formerly Pardot) is a B2B marketing automation tool that unites CRM data with AI to automate lead gen, nurturing, and personalized campaigns, driving sales-marketing alignment for revenue growth.

B2B demand generation and lead nurturingAccount-based marketing (ABM) with sales alignmentEmail personalization and scoring for mid-to-large teams

Quick Comparison

ToolRatingStarting PriceFree TierPricing Model
HubSpot Marketing Hub4.4/5Free planYesfreemium
ActiveCampaign4.6/5$19/moNosubscription
MailerLite4.6/5Free planYesfreemium
HubSpot4.5/5Free planYesfreemium
Omnisend4.5/5Free planYesfreemium
Customer.io4.3/5Free/moNousage-based
Marketo4.2/5$895/moNosubscription
Salesforce Marketing Cloud (Pardot)4.2/5Free/yrNosubscription