Constant Contact
Constant Contact provides an accessible platform for small businesses to create, send, and track email, SMS, and digital marketing campaigns using intuitive tools like drag-and-drop editors and AI assistance. It emphasizes ease for beginners while scaling for pros with automation and support.
Best for
- Small businesses starting email campaigns
- Nonprofits seeking discounted marketing
- Agencies/franchises needing multi-account control
- Retailers converting social/website traffic
- Service providers building customer relationships
Not ideal for
- Pricing scales up with contacts/sends, plus overage fees
- SMS as $10/month add-on (not core included)
- Limited sites/users in Lite plan
- Custom pricing required for enterprises/multi-locations
- No perpetual free tier beyond trial
Get Started with Constant Contact
From $12/mo · 3 plans available
Visit Constant Contact →Constant Contact Overview
Constant Contact vs Top Alternatives
| Software | Rating | Starting Price | Free Tier | |
|---|---|---|---|---|
| CCConstant Contact | 4.2 ★ | $12/mo | No | |
| AwAWeber | 4.9 ★ | $15/mo | No | Compare → |
| Bhbeehiiv | 4.9 ★ | Free | Yes | Compare → |
| CConvertKit | 4.7 ★ | $39/mo | Yes | Compare → |
| KlKlaviyo | 4.7 ★ | Free | Yes | Compare → |
| ACActiveCampaign | 4.6 ★ | $15/mo | No | Compare → |
Constant Contact Features
Pros & Cons
Pros
- Easy-to-use drag-and-drop editor for quick campaigns
- Award-winning support including phone, onboarding, and tutorials
- Strong templates and AI tools for non-designers
- Mobile-responsive designs and compliance features
- Flexible prepay discounts and 30-day refund
- Scalable for growing contact lists
- Proven for small business customer conversion
Cons
- Pricing scales up with contacts/sends, plus overage fees
- SMS as $10/month add-on (not core included)
- Limited sites/users in Lite plan
- Custom pricing required for enterprises/multi-locations
- No perpetual free tier beyond trial
Pricing Plans
Lite
- 1 user
- 1 site
- Basic features
- Drag-and-drop editor
- Email templates
Standard
- 3 users
- 3 sites
- Automation
- Segmentation
- A/B testing
- Advanced reporting
Premium
- Unlimited users
- 5 sites
- Priority support
- SMS marketing included
- Advanced automation
- Device inbox preview
Constant Contact Integrations
Constant Contact connects with 6 services to extend your workflow.
Who Should Use Constant Contact?
Small Businesses
Ideal for cost-effective email campaigns, customizing templates for promotions, surveys, feedback, or donations. Users can retarget website visitors who abandon carts or browse products without buying, sending educational emails on best-sellers.
RecommendedNonprofits and Cause-Based Groups
Used to encourage donations or event sign-ups. Organizations can invite supporters to RSVP for events or contribute to causes via interactive emails with customizable templates.
RecommendedEvent Organizers
High volume of Event contacts indicates users promoting live events. Businesses or groups use sign-up forms and emails for RSVPs and attendance, with ticket selling capabilities including promo codes and payment processing.
RecommendedAdvanced Marketers
Users needing advanced segmentation, robust automation, A/B testing beyond subject lines, or multi-channel workflows. The platform lacks custom segments, limited triggers/actions, and sophisticated marketing tools.
Not idealLarge Scale Operations
Pricing based on contacts starts at $12/month for 500 contacts and rises sharply with no unlimited sending or free plan. High costs make it unsuitable for scaling operations with large contact lists.
Not idealWhen to Consider Alternatives
Need advanced email automation and segmentation
Lacks advanced segmentation with no custom segments, limited triggers/actions, and basic automation capabilities. Users report missing tools and inflexibility for sophisticated email marketing needs.
Consider ActiveCampaign instead →Require extensive customization and modern templates
Limited customization with restrictive layouts, outdated designs, and insufficient options. Many templates look dated and can't be deeply modified, hindering creative email creation.
Consider Mailchimp instead →Operating with large contact lists or need cost-effective scaling
High costs for scale with pricing starting at $12/month for 500 contacts that rises sharply. No unlimited sending or free plan makes it unsuitable for growing operations.
Consider MailerLite instead →Need reliable customer support and easy cancellation
Overwhelmingly negative reviews cite billing errors, refund difficulties, and inadequate help. Cancellation requires a phone call and users report significant difficulty canceling subscriptions.
Consider ConvertKit instead →Top Constant Contact Alternatives
AWeber
Email marketing platform designed for small businesses with drag-and-drop editors, automation tools, landing pages, and award-winning support. Powers over 1 million customers with 26 years of experience.
beehiiv
All-in-one newsletter platform that combines email creation, audience growth, website building, and monetization tools for creators and businesses.
ConvertKit
Email marketing platform designed for creators with powerful automation and landing pages.
Klaviyo
Klaviyo is an AI-powered email and SMS marketing platform for B2C brands, unifying customer data for personalized campaigns, flows, and omnichannel experiences that drive 63x avg ROI. It combines marketing automation, service agents, and analytics in one tool for ecommerce growth.
ActiveCampaign
ActiveCampaign is a cloud-based customer experience automation platform that combines email marketing, marketing automation, CRM, SMS, and WhatsApp messaging into a unified solution. It serves over 180,000 customers across 170+ countries with powerful automation capabilities and AI-powered features.
HubSpot
All-in-one CRM platform with marketing, sales, and service tools for growing businesses.
Brevo
All-in-one AI-powered customer engagement platform offering email marketing, SMS, WhatsApp, CRM, live chat, and marketing automation with volume-based pricing.
Drip
Drip is an email marketing automation platform designed for B2C ecommerce businesses, using smart segmentation, workflows, and personalization to send targeted messages that drive conversions and revenue.
GetResponse
GetResponse is an AI-powered email marketing and automation platform offering unlimited sends, landing pages, webinars, and tools for ecommerce and lead growth. Trusted by 350K+ users, it emphasizes high deliverability, drag-and-drop ease, and advanced features like SMS and funnels for businesses scaling revenue.