Wix Pricing (April 2026)
How much does Wix cost?
Wix offers a free plan with paid tiers starting at Free/mo.
All Plans
Wix Pricing Breakdown
Wix's pricing strategy is designed to accommodate businesses and individuals at every stage, offering a range of plans from completely free to enterprise-level solutions. The platform's freemium model allows users to start building a website without any upfront cost, making it accessible to startups, students, and small projects. However, to unlock advanced features and remove Wix branding, you'll need to upgrade to a premium plan.
The pricing tiers are strategically structured to provide increasing value as your business grows. The most popular plans include: Connect Domain ($4.50/month) for basic website needs, Light ($17/month) for personal sites and portfolios, Core ($29/month) for small businesses, Business ($36/month) for growing enterprises, and Business Elite ($159/month) for more complex, high-traffic websites.
Each tier offers progressively more storage, bandwidth, and advanced features like e-commerce capabilities, marketing tools, and priority support. For instance, while the Connect Domain plan provides minimal storage and includes Wix advertisements, the Business Elite plan offers unlimited storage, advanced SEO tools, and comprehensive marketing features. It's important to note that annual billing provides significant discounts compared to monthly payments.
Hidden costs can emerge through Wix's premium apps and additional services. While many apps are free, specialized tools for advanced email marketing, advanced analytics, or specific industry solutions might require extra investment. Additionally, transaction fees for e-commerce can vary depending on your chosen payment processor and plan level. Comparing Wix to competitors like Squarespace or Shopify, it offers competitive pricing with more flexible design options.
For most small businesses and individual users, the Core or Business plans provide the best balance of features and affordability. These plans include essential tools like e-commerce functionality, marketing integrations, and substantial storage, making them attractive options for growing digital ventures. Enterprise users should consider the Business Elite plan for its comprehensive feature set and scalability.
Feature Breakdown by Plan
| Feature | Free | Light | Core | Business | Business Elite |
|---|---|---|---|---|---|
| Wix branding | ✓ | ✗ | ✗ | ✗ | ✗ |
| 500MB storage | ✓ | ✗ | ✗ | ✗ | ✗ |
| Wix domain | ✓ | ✗ | ✗ | ✗ | ✗ |
| Custom domain | ✗ | ✓ | ✗ | ✗ | ✗ |
| Remove ads | ✗ | ✓ | ✗ | ✗ | ✗ |
| 2GB storage | ✗ | ✓ | ✗ | ✗ | ✗ |
| 10GB storage | ✗ | ✗ | ✓ | ✗ | ✗ |
| Analytics | ✗ | ✗ | ✓ | ✗ | ✗ |
| Accept payments | ✗ | ✗ | ✓ | ✗ | ✗ |
| 100GB storage | ✗ | ✗ | ✗ | ✓ | ✗ |
| Automations | ✗ | ✗ | ✗ | ✓ | ✗ |
| Developer tools | ✗ | ✗ | ✗ | ✓ | ✗ |
| Unlimited storage | ✗ | ✗ | ✗ | ✗ | ✓ |
| Priority support | ✗ | ✗ | ✗ | ✗ | ✓ |
| VIP support | ✗ | ✗ | ✗ | ✗ | ✓ |
Team Cost Calculator
Estimated monthly costs based on team size (price per user × team members):
| Team Size | Light | Core | Business | Business Elite |
|---|---|---|---|---|
| 5 users | $85/mo | $145/mo | $180/mo | $795/mo |
| 10 users | $170/mo | $290/mo | $360/mo | $1,590/mo |
| 25 users | $425/mo | $725/mo | $900/mo | $3,975/mo |
| 50 users | $850/mo | $1,450/mo | $1,800/mo | $7,950/mo |
Is Wix Worth It?
The free plan lets you test core functionality before committing.
Paid plans range from $17/mo (Light) to $159/mo (Business Elite). Most users pick the Core plan.
Best for: Beginners, Small businesses, Quick websites. Keep in mind: limited flexibility.
Wix Pros & Cons
- Easy to use
- Great templates
- AI site builder
- All-in-one hosting
- App market
- Limited flexibility
- Cant switch templates
- Slower sites
- Locked to platform