Wistia Pricing (April 2026)
How much does Wistia cost?
Wistia offers a free plan with paid tiers starting at Free/mo.
All Plans
Wistia Pricing Breakdown
Wistia's pricing structure is designed to accommodate businesses at various stages of video marketing maturity, offering a range of plans that scale with your needs. Unlike many competitors, Wistia provides a genuinely useful free tier that allows businesses to explore the platform's capabilities without immediate financial commitment.
The Free Plan, available at no cost, includes 10 videos with 200GB monthly bandwidth—perfect for small teams or businesses just beginning to explore video marketing. While feature-limited, it provides a taste of Wistia's professional-grade hosting and basic analytics, allowing you to experience the platform's core value proposition.
Moving to the Plus Plan at $19/month introduces more robust features like lead capture forms, increased video limits, and brand removal. This tier becomes attractive for growing businesses seeking more advanced marketing tools without a significant investment. The Pro Plan, priced at $79/month, represents the sweet spot for most mid-sized marketing teams, offering 50 videos, comprehensive analytics, and marketing integrations.
For larger organizations or those with extensive video marketing needs, the Advanced Plan at $319/month provides unlimited videos, advanced marketing automation capabilities, and multi-user collaboration features. Enterprise customers can also negotiate custom Premium plans with dedicated support and specific feature configurations.
When comparing Wistia to competitors like Vimeo or YouTube, the pricing might initially seem premium. However, the platform's marketing-focused features, ad-free environment, and sophisticated analytics often justify the investment for businesses serious about using video strategically. Consider not just the monthly cost, but the potential ROI generated through improved lead generation and audience engagement.
Feature Breakdown by Plan
| Feature | Free | Plus | Pro | Advanced |
|---|---|---|---|---|
| 10 videos | ✓ | ✗ | ✗ | ✗ |
| Basic analytics | ✓ | ✗ | ✗ | ✗ |
| Wistia branding | ✓ | ✗ | ✗ | ✗ |
| 20 videos | ✗ | ✓ | ✗ | ✗ |
| No branding | ✗ | ✓ | ✗ | ✗ |
| A/B testing | ✗ | ✓ | ✗ | ✗ |
| Unlimited videos | ✗ | ✗ | ✓ | ✗ |
| Lead capture | ✗ | ✗ | ✓ | ✗ |
| Integrations | ✗ | ✗ | ✓ | ✗ |
| Marketing automation | ✗ | ✗ | ✗ | ✓ |
| Advanced analytics | ✗ | ✗ | ✗ | ✓ |
| Priority support | ✗ | ✗ | ✗ | ✓ |
Team Cost Calculator
Estimated monthly costs based on team size (price per user × team members):
| Team Size | Plus | Pro | Advanced |
|---|---|---|---|
| 5 users | $95/mo | $395/mo | $1,595/mo |
| 10 users | $190/mo | $790/mo | $3,190/mo |
| 25 users | $475/mo | $1,975/mo | $7,975/mo |
| 50 users | $950/mo | $3,950/mo | $15,950/mo |
Is Wistia Worth It?
The free plan lets you test core functionality before committing.
Paid plans range from $19/mo (Plus) to $319/mo (Advanced). Most users pick the Pro plan.
Best for: Marketing teams, B2B companies, Content marketers. Keep in mind: expensive.
Wistia Pros & Cons
- Marketing focused
- Great analytics
- Lead capture
- No ads ever
- Brand customization
- Expensive
- Video limits
- No mobile app
- Limited free tier