Sprout Social Pricing (April 2026)
How much does Sprout Social cost?
Sprout Social starts at $199/mo with 4 plans available.
All Plans
Professional
- Unlimited profiles
- Competitive reports
- Custom workflows
Sprout Social Pricing Breakdown
Sprout Social's pricing structure reflects its enterprise positioning, with four tiers that scale significantly in both features and cost. All plans are priced per user per month, which can make costs escalate quickly as your team grows.
Standard Plan - $199/month per user
The entry-level Standard plan includes 5 social profiles, basic publishing and scheduling, keyword monitoring, and group reporting. You get the Smart Inbox for customer service and review management across platforms. However, at nearly $2,400 annually for a single user, this plan is expensive for what many small businesses actually need. The 5-profile limitation can be restrictive if you manage multiple brands or maintain separate profiles for different business units.
Professional Plan - $299/month per user
This is Sprout Social's most popular tier, offering unlimited social profiles, competitive reporting, optimal send times, and message tagging. You gain access to paid social insights and more detailed analytics. For agencies or businesses managing numerous profiles, the unlimited profile feature makes this plan more cost-effective than Standard. However, you're still paying $3,588 annually per user, which is substantially more than most competitors' highest tiers.
Advanced Plan - $399/month per user
The Advanced plan adds sentiment analysis, chatbots, enhanced AI features, and message spike alerts. This tier includes team productivity reports and social customer care analytics. At $4,788 per user annually, this plan is justified primarily for organizations with sophisticated social customer service operations or those requiring advanced sentiment monitoring for reputation management.
Enterprise Plan - Custom Pricing
Enterprise customers receive custom implementations, dedicated support, and tailored features. Pricing varies based on requirements but typically starts around $6,000+ annually per user. This tier includes white-glove onboarding and priority support, making it suitable for large organizations with complex needs.
Hidden costs include the per-user scaling model, which can become expensive quickly. A 5-person team on Professional plans costs $17,940 annually. Additionally, some advanced features like premium analytics are available as add-ons, potentially increasing costs further. When compared to competitors like Hootsuite ($99/month) or Buffer ($6/month), Sprout Social's pricing is significantly higher, though it includes features those platforms charge extra for or don't offer at all.
Feature Breakdown by Plan
| Feature | Standard | Professional | Advanced | Enterprise |
|---|---|---|---|---|
| 5 social profiles | ✓ | ✗ | ✗ | ✗ |
| All-in-one inbox | ✓ | ✗ | ✗ | ✗ |
| Review management | ✓ | ✗ | ✗ | ✗ |
| Unlimited profiles | ✗ | ✓ | ✗ | ✗ |
| Competitive reports | ✗ | ✓ | ✗ | ✗ |
| Custom workflows | ✗ | ✓ | ✗ | ✗ |
| Message spike alerts | ✗ | ✗ | ✓ | ✗ |
| Digital asset library | ✗ | ✗ | ✓ | ✗ |
| Chatbots | ✗ | ✗ | ✓ | ✗ |
| Premium consulting | ✗ | ✗ | ✗ | ✓ |
| Priority support | ✗ | ✗ | ✗ | ✓ |
| Custom solutions | ✗ | ✗ | ✗ | ✓ |
Team Cost Calculator
Estimated monthly costs based on team size (price per user × team members):
| Team Size | Standard | Professional | Advanced |
|---|---|---|---|
| 5 users | $995/mo | $1,495/mo | $1,995/mo |
| 10 users | $1,990/mo | $2,990/mo | $3,990/mo |
| 25 users | $4,975/mo | $7,475/mo | $9,975/mo |
| 50 users | $9,950/mo | $14,950/mo | $19,950/mo |
Is Sprout Social Worth It?
There is no free tier, but most paid plans include a trial period.
Paid plans range from $199/mo (Standard) to $399/mo (Advanced). Most users pick the Professional plan.
Best for: Enterprise, Agencies, Data-driven teams. Keep in mind: very expensive.
Sprout Social Pros & Cons
- Powerful analytics
- Great reporting
- Excellent support
- Smart inbox
- Social CRM
- Very expensive
- Complex for small teams
- Limited profiles on lower tiers
- Add-on costs