Sprout Social Pricing (March 2026)

Sprout Social starts at $199/mo, billed monthly. There are 4 plans available.

No, Sprout Social does not currently offer a free plan, though most paid plans include a trial period.

The most affordable paid plan is Standard at $199/mo.

With a 4.4/5 rating from 2,600 reviews, Sprout Social is well-regarded. Best for: Enterprise, Agencies, Data-driven teams.

Sprout Social bills monthly. The pricing model is subscription.

Sprout Social offers 4 plans: Standard, Professional, Advanced, Enterprise.

Sprout Social's main competitors include **Hootsuite**, **Agorapulse**, **Zoho Social**, **Brandwatch**, **Khoros**, **Metricool**, **Statusbrew**, **SocialPilot**, and **Planable**. These platforms offer similar social media management features like scheduling, analytics, engagement, and reporting, often at lower costs—Zoho Social saves up to 93.98% with no audience limits. Hootsuite stands out for large teams with robust publishing and monitoring, while Agorapulse excels in user-friendly inboxes and custom reports.

Sprout Social appears expensive due to its per-user, per-month pricing model starting at $199/seat for the Standard plan (5 profiles), rising to $299 for Professional (unlimited profiles) and $399 for Advanced, which multiplies quickly for teams—for example, a 3-person team pays $597–$1,197 monthly on annual billing. This premium structure funds enterprise-grade features like advanced social listening, AI tools (e.g., Enhance Post/Reply), competitor insights, API integrations, and robust reporting, targeting growing businesses and large organizations rather than small teams or basic scheduling needs. No free plan exists, only a 30-day trial, positioning it as a high-end investment best suited for those leveraging its full capabilities.

Whether Planable is better than Sprout Social depends on your specific needs. Planable excels for agencies and teams prioritizing visual collaboration and multi-level approval workflows, with more affordable pricing at $33/user/month versus Sprout Social's $249/month, plus support for non-social content like blogs and newsletters. However, Sprout Social offers more comprehensive features including social listening and competitor analysis, stronger customer support, and higher overall user satisfaction ratings. Choose Planable for cost-effective content collaboration across teams; choose Sprout Social for advanced analytics and deeper social media management capabilities.

Neither Hootsuite nor Sprout Social is universally better; the choice depends on your needs. Hootsuite excels for small to mid-sized teams with its lower pricing (free plan available, cheaper paid tiers), 150+ integrations, and strong multi-platform publishing, but its interface feels clunky. Sprout Social is superior for larger teams or enterprises needing advanced analytics, deeper AI integration, structured approval workflows, social listening (G2 score 8.1 vs. Hootsuite's 7.8), and better collaboration, though it's pricier.