Shopify Pricing (April 2026)
How much does Shopify cost?
Shopify starts at $5/mo with 5 plans available.
All Plans
Shopify
- 5 staff accounts
- Standard reports
- Lower transaction fees
Advanced
- 15 staff accounts
- Advanced reports
- Third-party shipping rates
Shopify Pricing Breakdown
Shopify offers a flexible, tiered pricing model designed to accommodate businesses at every stage of growth. Starting with the Starter plan at just $5 per month and scaling up to the enterprise-level Shopify Plus at $2,300 per month, the platform provides options for virtually every budget and business requirement.
The Basic Shopify plan at $39 per month is the most popular entry point for new online businesses. This plan includes everything you need to launch an online store: unlimited products, two staff accounts, discount codes, and basic reporting tools. However, it comes with slightly higher transaction fees (2.9% + 30¢ per online transaction) compared to higher-tier plans.
As you move up to the Shopify plan ($105/month) and Advanced plan ($399/month), you'll unlock progressively more powerful features. These include lower transaction fees, more advanced reporting, additional staff accounts, and better shipping rates. The Advanced plan, in particular, offers the lowest transaction fees and most comprehensive reporting tools, making it ideal for high-volume sellers.
Beyond the base subscription, you should budget for potential additional expenses. These might include premium themes (ranging from $100-$500), paid apps from the Shopify App Store (typically $10-$50 per month), and potential transaction fees if you don't use Shopify Payments. While these costs can add up, they're often more affordable and easier to manage compared to building a custom e-commerce solution.
For large enterprises with complex needs, Shopify Plus offers a completely customized solution. Priced at $2,300 per month, this plan provides unlimited staff accounts, advanced customization options, dedicated support, and features designed for businesses processing over $1 million in annual revenue. While expensive, it can be more cost-effective than developing a custom e-commerce platform from scratch.
Feature Breakdown by Plan
| Feature | Starter | Basic | Shopify | Advanced | Plus |
|---|---|---|---|---|---|
| Shareable product pages | ✓ | ✗ | ✗ | ✗ | ✗ |
| Linkpop | ✓ | ✗ | ✗ | ✗ | ✗ |
| Order management | ✓ | ✗ | ✗ | ✗ | ✗ |
| Online store | ✗ | ✓ | ✗ | ✗ | ✗ |
| 2 staff accounts | ✗ | ✓ | ✗ | ✗ | ✗ |
| Basic reports | ✗ | ✓ | ✗ | ✗ | ✗ |
| 5 staff accounts | ✗ | ✗ | ✓ | ✗ | ✗ |
| Standard reports | ✗ | ✗ | ✓ | ✗ | ✗ |
| Lower transaction fees | ✗ | ✗ | ✓ | ✗ | ✗ |
| 15 staff accounts | ✗ | ✗ | ✗ | ✓ | ✗ |
| Advanced reports | ✗ | ✗ | ✗ | ✓ | ✗ |
| Third-party shipping rates | ✗ | ✗ | ✗ | ✓ | ✗ |
| Unlimited staff | ✗ | ✗ | ✗ | ✗ | ✓ |
| Dedicated support | ✗ | ✗ | ✗ | ✗ | ✓ |
| Custom checkout | ✗ | ✗ | ✗ | ✗ | ✓ |
Team Cost Calculator
Estimated monthly costs based on team size (price per user × team members):
| Team Size | Starter | Basic | Shopify | Advanced | Plus |
|---|---|---|---|---|---|
| 5 users | $25/mo | $195/mo | $525/mo | $1,995/mo | $11,500/mo |
| 10 users | $50/mo | $390/mo | $1,050/mo | $3,990/mo | $23,000/mo |
| 25 users | $125/mo | $975/mo | $2,625/mo | $9,975/mo | $57,500/mo |
| 50 users | $250/mo | $1,950/mo | $5,250/mo | $19,950/mo | $115,000/mo |
Is Shopify Worth It?
There is no free tier, but most paid plans include a trial period.
Paid plans range from $5/mo (Starter) to $2,300/mo (Plus). Most users pick the Shopify plan.
Best for: Ecommerce stores, Dropshipping, Retail businesses. Keep in mind: transaction fees.
Shopify Pros & Cons
- Best ecommerce features
- Easy to use
- Great app store
- Reliable hosting
- Strong POS
- Transaction fees
- Limited customization
- Expensive apps
- Content blogging limited