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Qualtrics Pricing (March 2026)
Free plan available
Prices verified March 16, 2026
How much does Qualtrics cost?
Qualtrics offers a free plan with paid tiers starting at Free/mo.
Free TierYes
Starting PriceFree
Number of Plans3
Billing Cyclemonthly
Pricing Modelfreemium
All Plans
Free
Free
Billed monthly
- 500 responses
- 8 question types
- 3 active surveys
- 50+ survey templates
- Basic data exports
Most Popular
Professional
$99/mo
Billed monthly
- Unlimited responses
- 23+ question types
- Advanced logic and branching
- API integrations
- Advanced analytics
Enterprise
$299/mo
Billed monthly
- Digital experience analytics
- AI-powered insights
- ExpertReview
- Advanced statistical tools
- Custom branding
Feature Breakdown by Plan
| Feature | Free | Professional | Enterprise |
|---|---|---|---|
| 500 responses | ✓ | ✗ | ✗ |
| 8 question types | ✓ | ✗ | ✗ |
| 3 active surveys | ✓ | ✗ | ✗ |
| 50+ survey templates | ✓ | ✗ | ✗ |
| Basic data exports | ✓ | ✗ | ✗ |
| Unlimited responses | ✗ | ✓ | ✗ |
| 23+ question types | ✗ | ✓ | ✗ |
| Advanced logic and branching | ✗ | ✓ | ✗ |
| API integrations | ✗ | ✓ | ✗ |
| Advanced analytics | ✗ | ✓ | ✗ |
| Digital experience analytics | ✗ | ✗ | ✓ |
| AI-powered insights | ✗ | ✗ | ✓ |
| ExpertReview | ✗ | ✗ | ✓ |
| Advanced statistical tools | ✗ | ✗ | ✓ |
| Custom branding | ✗ | ✗ | ✓ |
Team Cost Calculator
Estimated monthly costs based on team size (price per user × team members):
| Team Size | Professional | Enterprise |
|---|---|---|
| 5 users | $495/mo | $1,495/mo |
| 10 users | $990/mo | $2,990/mo |
| 25 users | $2,475/mo | $7,475/mo |
| 50 users | $4,950/mo | $14,950/mo |
Is Qualtrics Worth It?
4.4/5 from 2,847 reviews
The free plan lets you test core functionality before committing.
Paid plans range from $99/mo (Professional) to $299/mo (Enterprise). Most users pick the Professional plan.
Best for: Enterprise customer experience management with comprehensive VoC programs, Complex market research projects requiring advanced statistical analysis, Employee engagement and HR feedback programs at scale. Keep in mind: pricing tiers and costs not publicly detailed, requires sales contact.
Qualtrics Pros & Cons
Pros
- Comprehensive platform combining surveys, digital analytics, and real-time feedback in one solution
- AI-powered automation for video summarization and intelligent follow-ups
- Expert-designed templates reduce setup time for non-research professionals
- Advanced statistical analysis and machine learning capabilities
- Enterprise-grade scalability supporting 1.3 billion surveys annually
- No-code interface accessible to non-technical users
- Flexible distribution across multiple touchpoints
Cons
- Pricing tiers and costs not publicly detailed, requires sales contact
- Limited free tier with only 500 responses and basic features
- Steep learning curve for advanced features and API integrations
- Potential vendor lock-in risk due to comprehensive platform integration
- Complex enterprise implementation may require significant setup resources
Frequently Asked Questions
Qualtrics offers a free plan. Paid plans start at Free/mo, billed monthly. There are 3 plans total.
Yes, Qualtrics offers a free tier that lets you try core features before upgrading to a paid plan.
The most affordable paid plan is Professional at $99/mo.
With a 4.4/5 rating from 2,847 reviews, Qualtrics is well-regarded. Best for: Enterprise customer experience management with comprehensive VoC programs, Complex market research projects requiring advanced statistical analysis, Employee engagement and HR feedback programs at scale.
Qualtrics bills monthly. The pricing model is freemium.
Qualtrics offers 3 plans: Free, Professional, Enterprise.