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Salesforce Marketing Cloud (Pardot) Pricing (March 2026)
Starting from Free/yr
Prices verified March 16, 2026
How much does Salesforce Marketing Cloud (Pardot) cost?
Salesforce Marketing Cloud (Pardot) starts at Free/yr with 3 plans available.
Free TierNo
Starting PriceFree
Number of Plans3
Billing Cycleannually
Pricing Modelsubscription
All Plans
Most Popular
Advanced
Free
Billed annually
- Advanced automation
- Demand generation
- Analytics dashboards
- API access
Account Engagement+
Free
Billed annually
- AI personalization (Einstein)
- Cross-channel journeys
- Marketing Cloud Next
- Advanced credits
Feature Breakdown by Plan
| Feature | Growth | Advanced | Account Engagement+ |
|---|---|---|---|
| Email campaigns | ✓ | ✗ | ✗ |
| Lead scoring | ✓ | ✗ | ✗ |
| CRM integration | ✓ | ✗ | ✗ |
| Basic automation | ✓ | ✗ | ✗ |
| Advanced automation | ✗ | ✓ | ✗ |
| Demand generation | ✗ | ✓ | ✗ |
| Analytics dashboards | ✗ | ✓ | ✗ |
| API access | ✗ | ✓ | ✗ |
| AI personalization (Einstein) | ✗ | ✗ | ✓ |
| Cross-channel journeys | ✗ | ✗ | ✓ |
| Marketing Cloud Next | ✗ | ✗ | ✓ |
| Advanced credits | ✗ | ✗ | ✓ |
Is Salesforce Marketing Cloud (Pardot) Worth It?
4.2/5 from 850 reviews
There is no free tier, but most paid plans include a trial period.
Best for: B2B demand generation and lead nurturing, Account-based marketing (ABM) with sales alignment, Email personalization and scoring for mid-to-large teams. Keep in mind: pricing is opaque and quote-based, requiring sales contact.
Salesforce Marketing Cloud (Pardot) Pros & Cons
Pros
- Seamless integration with Salesforce CRM for aligned revenue teams
- Scales for demand gen and ABM strategies
- AI-driven personalization and automation via Einstein
- Unifies first-party data for targeted engagement
- Supports multi-channel with dynamic content
- Built-in APIs for custom workflows
- Enhances efficiency by automating repetitive tasks
Cons
- Pricing is opaque and quote-based, requiring sales contact
- Advanced AI/SMS features need add-on credits and setup
- Primarily B2B-focused, less ideal for B2C marketing
- Legacy Pardot rebranding may confuse users
- Steep learning curve for complex Flows and API integrations
Frequently Asked Questions
Salesforce Marketing Cloud (Pardot) starts at Free/yr, billed annually. There are 3 plans available.
No, Salesforce Marketing Cloud (Pardot) does not currently offer a free plan, though most paid plans include a trial period.
All Salesforce Marketing Cloud (Pardot) plans are currently free.
With a 4.2/5 rating from 850 reviews, Salesforce Marketing Cloud (Pardot) is well-regarded. Best for: B2B demand generation and lead nurturing, Account-based marketing (ABM) with sales alignment, Email personalization and scoring for mid-to-large teams.
Salesforce Marketing Cloud (Pardot) bills annually. The pricing model is subscription.
Salesforce Marketing Cloud (Pardot) offers 3 plans: Growth, Advanced, Account Engagement+.