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Omnisend Pricing (March 2026)
Free plan available
Prices verified March 16, 2026
How much does Omnisend cost?
Omnisend offers a free plan with paid tiers starting at Free/mo.
Free TierYes
Starting PriceFree
Number of Plans4
Billing Cyclemonthly
Pricing Modelfreemium
All Plans
Most Popular
Standard
$16/mo
Billed monthly
- Up to 2,500 contacts
- Unlimited emails
- 1 SMS channel
- Basic automation
- Real-time segmentation
Pro
$59/mo
Billed monthly
- Up to 2,500 contacts
- All Standard features
- Advanced reporting
- A/B testing
- Product recommendations
- Personalization add-on
Custom
$400/mo
Billed monthly
- 150,000+ contacts
- All Pro features
- Dedicated support
- API access
- Account expert
Feature Breakdown by Plan
| Feature | Free | Standard | Pro | Custom |
|---|---|---|---|---|
| Up to 250 contacts | ✓ | ✗ | ✗ | ✗ |
| 500 emails/month | ✓ | ✗ | ✗ | ✗ |
| Basic automation | ✓ | ✓ | ✗ | ✗ |
| Core segmentation | ✓ | ✗ | ✗ | ✗ |
| Up to 2,500 contacts | ✗ | ✓ | ✓ | ✗ |
| Unlimited emails | ✗ | ✓ | ✗ | ✗ |
| 1 SMS channel | ✗ | ✓ | ✗ | ✗ |
| Real-time segmentation | ✗ | ✓ | ✗ | ✗ |
| All Standard features | ✗ | ✗ | ✓ | ✗ |
| Advanced reporting | ✗ | ✗ | ✓ | ✗ |
| A/B testing | ✗ | ✗ | ✓ | ✗ |
| Product recommendations | ✗ | ✗ | ✓ | ✗ |
| Personalization add-on | ✗ | ✗ | ✓ | ✗ |
| 150,000+ contacts | ✗ | ✗ | ✗ | ✓ |
| All Pro features | ✗ | ✗ | ✗ | ✓ |
| Dedicated support | ✗ | ✗ | ✗ | ✓ |
| API access | ✗ | ✗ | ✗ | ✓ |
| Account expert | ✗ | ✗ | ✗ | ✓ |
Team Cost Calculator
Estimated monthly costs based on team size (price per user × team members):
| Team Size | Standard | Pro | Custom |
|---|---|---|---|
| 5 users | $80/mo | $295/mo | $2,000/mo |
| 10 users | $160/mo | $590/mo | $4,000/mo |
| 25 users | $400/mo | $1,475/mo | $10,000/mo |
| 50 users | $800/mo | $2,950/mo | $20,000/mo |
Is Omnisend Worth It?
4.5/5 from 4,500 reviews
The free plan lets you test core functionality before committing.
Paid plans range from $16/mo (Standard) to $400/mo (Custom). Most users pick the Standard plan.
Best for: Ecommerce stores running abandoned cart recovery and welcome series, SMB online retailers needing omnichannel campaigns, Shopify merchants growing email lists via popups and automations. Keep in mind: sms and web push require extra per-message fees on top of subscription.
Omnisend Pros & Cons
Pros
- Intuitive automation builder with visual drag-and-drop, no coding needed
- Seamless ecommerce integrations with 160+ pre-built connections
- High ROI reported with $68 per $1 spent and strong conversion rates
- 24/7 responsive support even for free users with award recognition
- Affordable scaling with free tier and usage-based pricing
- User-friendly for SMBs with quick setup and templates
- Advanced personalization and real-time segments drive higher order rates
Cons
- SMS and web push require extra per-message fees on top of subscription
- Advanced features locked to Pro/Custom plans
- Primarily ecommerce-focused, less ideal for non-store businesses
- Free plan limits restrict scaling without upgrade
- Custom integrations need API knowledge for non-pre-built tools
Frequently Asked Questions
Omnisend offers a free plan. Paid plans start at Free/mo, billed monthly. There are 4 plans total.
Yes, Omnisend offers a free tier that lets you try core features before upgrading to a paid plan.
The most affordable paid plan is Standard at $16/mo.
With a 4.5/5 rating from 4,500 reviews, Omnisend is well-regarded. Best for: Ecommerce stores running abandoned cart recovery and welcome series, SMB online retailers needing omnichannel campaigns, Shopify merchants growing email lists via popups and automations.
Omnisend bills monthly. The pricing model is freemium.
Omnisend offers 4 plans: Free, Standard, Pro, Custom.