Mz
Moz Pricing (March 2026)
Free plan available
Prices verified March 16, 2026
How much does Moz cost?
Moz offers a free plan with paid tiers starting at $99/mo.
Free TierYes
Starting Price$99/mo
Number of Plans4
Billing Cyclemonthly
Pricing Modelfreemium
All Plans
Most Popular
Foundation
$99/mo
Billed monthly
- Keyword Explorer
- Site Crawl
- Rank Tracking
- Link Research
Medium
$179/mo
Billed monthly
- All Foundation features
- Advanced keyword research
- Enhanced site crawl
- Priority support
Large
$299/mo
Billed monthly
- All Medium features
- Expanded keyword tracking
- Advanced reporting
- API access
Premium
$599/mo
Billed monthly
- All Large features
- White-label reporting
- Custom onboarding
- Dedicated support
Feature Breakdown by Plan
| Feature | Foundation | Medium | Large | Premium |
|---|---|---|---|---|
| Keyword Explorer | ✓ | ✗ | ✗ | ✗ |
| Site Crawl | ✓ | ✗ | ✗ | ✗ |
| Rank Tracking | ✓ | ✗ | ✗ | ✗ |
| Link Research | ✓ | ✗ | ✗ | ✗ |
| All Foundation features | ✗ | ✓ | ✗ | ✗ |
| Advanced keyword research | ✗ | ✓ | ✗ | ✗ |
| Enhanced site crawl | ✗ | ✓ | ✗ | ✗ |
| Priority support | ✗ | ✓ | ✗ | ✗ |
| All Medium features | ✗ | ✗ | ✓ | ✗ |
| Expanded keyword tracking | ✗ | ✗ | ✓ | ✗ |
| Advanced reporting | ✗ | ✗ | ✓ | ✗ |
| API access | ✗ | ✗ | ✓ | ✗ |
| All Large features | ✗ | ✗ | ✗ | ✓ |
| White-label reporting | ✗ | ✗ | ✗ | ✓ |
| Custom onboarding | ✗ | ✗ | ✗ | ✓ |
| Dedicated support | ✗ | ✗ | ✗ | ✓ |
Team Cost Calculator
Estimated monthly costs based on team size (price per user × team members):
| Team Size | Foundation | Medium | Large | Premium |
|---|---|---|---|---|
| 5 users | $495/mo | $895/mo | $1,495/mo | $2,995/mo |
| 10 users | $990/mo | $1,790/mo | $2,990/mo | $5,990/mo |
| 25 users | $2,475/mo | $4,475/mo | $7,475/mo | $14,975/mo |
| 50 users | $4,950/mo | $8,950/mo | $14,950/mo | $29,950/mo |
Is Moz Worth It?
4.5/5 from 1,200 reviews
The free plan lets you test core functionality before committing.
Paid plans range from $99/mo (Foundation) to $599/mo (Premium). Most users pick the Foundation plan.
Best for: Agencies managing client SEO campaigns with comprehensive tracking, Local businesses needing citation building and review monitoring, Content marketers targeting keywords with intent analysis. Keep in mind: pricing not transparent, requires quote or trial for current rates.
Moz Pros & Cons
Pros
- Accurate, non-inflated data trusted by 500K+ marketers
- All-in-one centralized dashboard for streamlined workflows
- Extensive free tools lower entry barrier
- Rich learning resources including Moz Academy and Whiteboard Friday
- Strong local SEO focus with citation and reputation tools
- AI-powered insights for keyword intent and SERP analysis
- Custom onboarding and scalable for agencies
Cons
- Pricing not transparent, requires quote or trial for current rates
- Free tools severely limited with query caps
- Advanced features locked to enterprise plans
- Can be overwhelming for absolute beginners
- Relies on Moz-specific metrics less universal than Google tools
Frequently Asked Questions
Moz offers a free plan. Paid plans start at $99/mo, billed monthly. There are 4 plans total.
Yes, Moz offers a free tier that lets you try core features before upgrading to a paid plan.
The most affordable paid plan is Foundation at $99/mo.
With a 4.5/5 rating from 1,200 reviews, Moz is well-regarded. Best for: Agencies managing client SEO campaigns with comprehensive tracking, Local businesses needing citation building and review monitoring, Content marketers targeting keywords with intent analysis.
Moz bills monthly. The pricing model is freemium.
Moz offers 4 plans: Foundation, Medium, Large, Premium.