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Matomo Pricing (March 2026)
Free plan available
Prices verified March 16, 2026
How much does Matomo cost?
Matomo offers a free plan with paid tiers starting at $23/yr.
Free TierYes
Starting Price$23/yr
Number of Plans3
Billing Cycleannually
Pricing Modelfreemium
All Plans
Open Source
Free
Billed annually
- Self-hosted
- No data sampling
- Real-time data
- Customizable dashboards
- Basic ecommerce analytics
- Goal conversion tracking
- Privacy tools
Most Popular
Cloud Basic
$23/yr
Billed annually
- Cloud hosting
- All open source features
- Premium support
- Automatic updates
- SSL certificate
- Daily backups
Cloud Premium
$1,176/yr
Billed annually
- All Cloud Basic features
- Heatmaps
- Session recordings
- A/B testing
- Funnels
- Multi-channel attribution
- Advanced segmentation
Feature Breakdown by Plan
| Feature | Open Source | Cloud Basic | Cloud Premium |
|---|---|---|---|
| Self-hosted | ✓ | ✗ | ✗ |
| No data sampling | ✓ | ✗ | ✗ |
| Real-time data | ✓ | ✗ | ✗ |
| Customizable dashboards | ✓ | ✗ | ✗ |
| Basic ecommerce analytics | ✓ | ✗ | ✗ |
| Goal conversion tracking | ✓ | ✗ | ✗ |
| Privacy tools | ✓ | ✗ | ✗ |
| Cloud hosting | ✗ | ✓ | ✗ |
| All open source features | ✗ | ✓ | ✗ |
| Premium support | ✗ | ✓ | ✗ |
| Automatic updates | ✗ | ✓ | ✗ |
| SSL certificate | ✗ | ✓ | ✗ |
| Daily backups | ✗ | ✓ | ✗ |
| All Cloud Basic features | ✗ | ✗ | ✓ |
| Heatmaps | ✗ | ✗ | ✓ |
| Session recordings | ✗ | ✗ | ✓ |
| A/B testing | ✗ | ✗ | ✓ |
| Funnels | ✗ | ✗ | ✓ |
| Multi-channel attribution | ✗ | ✗ | ✓ |
| Advanced segmentation | ✗ | ✗ | ✓ |
Team Cost Calculator
Estimated annually costs based on team size (price per user × team members):
| Team Size | Cloud Basic | Cloud Premium |
|---|---|---|
| 5 users | $115/yr | $5,880/yr |
| 10 users | $230/yr | $11,760/yr |
| 25 users | $575/yr | $29,400/yr |
| 50 users | $1,150/yr | $58,800/yr |
Is Matomo Worth It?
4.3/5 from 850 reviews
The free plan lets you test core functionality before committing.
Paid plans range from $23/yr (Cloud Basic) to $1,176/yr (Cloud Premium). Most users pick the Cloud Basic plan.
Best for: Privacy-focused websites needing GDPR/CCPA compliance, Ecommerce sites requiring full-funnel analysis and revenue tracking, High-traffic or enterprise sites needing 100% data accuracy. Keep in mind: self-hosting requires technical setup and server management.
Matomo Pros & Cons
Pros
- Full data ownership and privacy with self-hosting options
- 100% accurate data without sampling
- Open-source and free core version with transparent code
- Advanced behavior analytics with heatmaps and session recordings
- Scalable for high traffic with enterprise-grade security
- Easy setup with real-time reporting and mobile access
- Ethical alternative focused on real human traffic analysis
Cons
- Self-hosting requires technical setup and server management
- Premium features like heatmaps require paid cloud plans
- Cloud pricing starts higher at $49/user/month annually
- Steeper learning curve for advanced configuration
- Limited native AI features beyond traffic separation
Frequently Asked Questions
Matomo offers a free plan. Paid plans start at $23/yr, billed annually. There are 3 plans total.
Yes, Matomo offers a free tier that lets you try core features before upgrading to a paid plan.
The most affordable paid plan is Cloud Basic at $23/yr.
With a 4.3/5 rating from 850 reviews, Matomo is well-regarded. Best for: Privacy-focused websites needing GDPR/CCPA compliance, Ecommerce sites requiring full-funnel analysis and revenue tracking, High-traffic or enterprise sites needing 100% data accuracy.
Matomo bills annually. The pricing model is freemium.
Matomo offers 3 plans: Open Source, Cloud Basic, Cloud Premium.