M
Marketo Pricing (March 2026)
Starting from $895/mo
Prices verified March 16, 2026
How much does Marketo cost?
Marketo starts at $895/mo with 4 plans available.
Free TierNo
Starting Price$895/mo
Number of Plans4
Billing Cyclemonthly
Pricing Modelsubscription
All Plans
Most Popular
Select
$1,795/mo
Billed monthly
- Account-based marketing
- Advanced analytics
- Predictive content
Prime
$3,175/mo
Billed monthly
- Target account management
- Multi-touch attribution
- Premium support
Feature Breakdown by Plan
| Feature | Growth | Select | Prime | Ultimate |
|---|---|---|---|---|
| Email marketing | ✓ | ✗ | ✗ | ✗ |
| Lead management | ✓ | ✗ | ✗ | ✗ |
| Landing pages | ✓ | ✗ | ✗ | ✗ |
| Account-based marketing | ✗ | ✓ | ✗ | ✗ |
| Advanced analytics | ✗ | ✓ | ✗ | ✗ |
| Predictive content | ✗ | ✓ | ✗ | ✗ |
| Target account management | ✗ | ✗ | ✓ | ✗ |
| Multi-touch attribution | ✗ | ✗ | ✓ | ✗ |
| Premium support | ✗ | ✗ | ✓ | ✗ |
| Full platform | ✗ | ✗ | ✗ | ✓ |
| Custom integrations | ✗ | ✗ | ✗ | ✓ |
| Dedicated success manager | ✗ | ✗ | ✗ | ✓ |
Team Cost Calculator
Estimated monthly costs based on team size (price per user × team members):
| Team Size | Growth | Select | Prime |
|---|---|---|---|
| 5 users | $4,475/mo | $8,975/mo | $15,875/mo |
| 10 users | $8,950/mo | $17,950/mo | $31,750/mo |
| 25 users | $22,375/mo | $44,875/mo | $79,375/mo |
| 50 users | $44,750/mo | $89,750/mo | $158,750/mo |
Is Marketo Worth It?
4.2/5 from 680 reviews
There is no free tier, but most paid plans include a trial period.
Paid plans range from $895/mo (Growth) to $3,175/mo (Prime). Most users pick the Select plan.
Best for: Enterprise, B2B companies, Complex marketing. Keep in mind: very expensive.
Marketo Pros & Cons
Pros
- Enterprise-grade
- Advanced lead scoring
- Multi-touch attribution
- Scalable
- Adobe integration
Cons
- Very expensive
- Complex setup
- Steep learning curve
- Requires dedicated admin
Frequently Asked Questions
Marketo starts at $895/mo, billed monthly. There are 4 plans available.
No, Marketo does not currently offer a free plan, though most paid plans include a trial period.
The most affordable paid plan is Growth at $895/mo.
With a 4.2/5 rating from 680 reviews, Marketo is well-regarded. Best for: Enterprise, B2B companies, Complex marketing.
Marketo bills monthly. The pricing model is subscription.
Marketo offers 4 plans: Growth, Select, Prime, Ultimate.