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Mailchimp Pricing (March 2026)
Free plan available
Prices verified March 16, 2026
How much does Mailchimp cost?
Mailchimp offers a free plan with paid tiers starting at Free/mo.
Free TierYes
Starting PriceFree
Number of Plans4
Billing Cyclemonthly
Pricing Modelfreemium
All Plans
Most Popular
Standard
$20/mo
Billed monthly
- 500 contacts
- 6000 emails/month
- Automations
- A/B testing
Feature Breakdown by Plan
| Feature | Free | Essentials | Standard | Premium |
|---|---|---|---|---|
| 500 contacts | ✓ | ✓ | ✓ | ✗ |
| 1000 emails/month | ✓ | ✗ | ✗ | ✗ |
| Basic templates | ✓ | ✗ | ✗ | ✗ |
| 5000 emails/month | ✗ | ✓ | ✗ | ✗ |
| Email templates | ✗ | ✓ | ✗ | ✗ |
| 6000 emails/month | ✗ | ✗ | ✓ | ✗ |
| Automations | ✗ | ✗ | ✓ | ✗ |
| A/B testing | ✗ | ✗ | ✓ | ✗ |
| Unlimited contacts | ✗ | ✗ | ✗ | ✓ |
| Unlimited emails | ✗ | ✗ | ✗ | ✓ |
| Advanced segmentation | ✗ | ✗ | ✗ | ✓ |
Team Cost Calculator
Estimated monthly costs based on team size (price per user × team members):
| Team Size | Essentials | Standard | Premium |
|---|---|---|---|
| 5 users | $65/mo | $100/mo | $1,750/mo |
| 10 users | $130/mo | $200/mo | $3,500/mo |
| 25 users | $325/mo | $500/mo | $8,750/mo |
| 50 users | $650/mo | $1,000/mo | $17,500/mo |
Is Mailchimp Worth It?
4.4/5 from 4,800 reviews
The free plan lets you test core functionality before committing.
Paid plans range from $13/mo (Essentials) to $350/mo (Premium). Most users pick the Standard plan.
Best for: Small businesses, Beginners, Ecommerce. Keep in mind: expensive at scale.
Mailchimp Pros & Cons
Pros
- Easy to use
- Great free tier
- All-in-one features
- Good templates
- Strong integrations
Cons
- Expensive at scale
- Limited automation on free
- Pricing by contacts
- Support limited on lower tiers
Frequently Asked Questions
Mailchimp offers a free plan. Paid plans start at Free/mo, billed monthly. There are 4 plans total.
Yes, Mailchimp offers a free tier that lets you try core features before upgrading to a paid plan.
The most affordable paid plan is Essentials at $13/mo.
With a 4.4/5 rating from 4,800 reviews, Mailchimp is well-regarded. Best for: Small businesses, Beginners, Ecommerce.
Mailchimp bills monthly. The pricing model is freemium.
Mailchimp offers 4 plans: Free, Essentials, Standard, Premium.