Loom Pricing (April 2026)

Loom's pricing strategy is designed to accommodate diverse user needs, from individual creators to large enterprise teams. The platform offers a compelling freemium model that allows users to experience core functionality before committing to a paid plan. The free tier provides a robust introduction to Loom's capabilities, with limitations that encourage upgrades for power users.

The Starter (Free) plan includes fundamental features like up to 25 videos per person, 5-minute recording limits, and basic sharing capabilities. This tier is ideal for individuals or teams just beginning to explore async video communication. However, serious professionals will quickly recognize the need for more advanced features.

The Business plan, priced at $12.50 per user monthly (when billed annually), represents the sweet spot for most organizations. At this tier, users gain unlimited video recording, high-definition 4K recording, custom branding, and team collaboration features. Notably, this plan removes Loom branding and provides advanced content privacy controls, making it attractive for customer-facing teams and professional environments.

For large enterprises requiring advanced security and management features, the Enterprise plan offers custom pricing with capabilities like single sign-on (SSO), advanced content controls, and dedicated support. Potential hidden costs include per-user pricing and potential overage charges, so careful planning is recommended.

When comparing Loom to competitors, its pricing remains competitive, especially considering the breadth of AI-enhanced features in the Business and Business + AI tiers. Organizations should carefully evaluate their specific communication needs against the feature set of each pricing tier to maximize value.