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Later Pricing (March 2026)
Starting from $25/mo
Prices verified March 16, 2026
How much does Later cost?
Later starts at $25/mo with 3 plans available.
Free TierNo
Starting Price$25/mo
Number of Plans3
Billing Cyclemonthly
Pricing Modelsubscription
All Plans
Most Popular
Starter
$25/mo
Billed monthly
- 1 Social Set (8 profiles)
- 1 user only
- 30 posts per profile per month
- 5 AI credits per month
- Basic analytics (3 months)
- Link in Bio
- Basic support
Growth
$45/mo
Billed monthly
- Multiple Social Sets
- Multiple users
- Unlimited posts
- Enhanced AI tools
- Full analytics
- Non-profit discount available
Advanced
$75/mo
Billed monthly
- Custom analytics
- Competitive benchmarking (20 competitors)
- Future insights
- Trends and hashtags
- Social listening
- Advanced reporting
Feature Breakdown by Plan
| Feature | Starter | Growth | Advanced |
|---|---|---|---|
| 1 Social Set (8 profiles) | ✓ | ✗ | ✗ |
| 1 user only | ✓ | ✗ | ✗ |
| 30 posts per profile per month | ✓ | ✗ | ✗ |
| 5 AI credits per month | ✓ | ✗ | ✗ |
| Basic analytics (3 months) | ✓ | ✗ | ✗ |
| Link in Bio | ✓ | ✗ | ✗ |
| Basic support | ✓ | ✗ | ✗ |
| Multiple Social Sets | ✗ | ✓ | ✗ |
| Multiple users | ✗ | ✓ | ✗ |
| Unlimited posts | ✗ | ✓ | ✗ |
| Enhanced AI tools | ✗ | ✓ | ✗ |
| Full analytics | ✗ | ✓ | ✗ |
| Non-profit discount available | ✗ | ✓ | ✗ |
| Custom analytics | ✗ | ✗ | ✓ |
| Competitive benchmarking (20 competitors) | ✗ | ✗ | ✓ |
| Future insights | ✗ | ✗ | ✓ |
| Trends and hashtags | ✗ | ✗ | ✓ |
| Social listening | ✗ | ✗ | ✓ |
| Advanced reporting | ✗ | ✗ | ✓ |
Team Cost Calculator
Estimated monthly costs based on team size (price per user × team members):
| Team Size | Starter | Growth | Advanced |
|---|---|---|---|
| 5 users | $125/mo | $225/mo | $375/mo |
| 10 users | $250/mo | $450/mo | $750/mo |
| 25 users | $625/mo | $1,125/mo | $1,875/mo |
| 50 users | $1,250/mo | $2,250/mo | $3,750/mo |
Is Later Worth It?
3.8/5 from 5,380 reviews
There is no free tier, but most paid plans include a trial period.
Paid plans range from $25/mo (Starter) to $75/mo (Advanced). Most users pick the Starter plan.
Best for: Small businesses and creators scheduling casual posts visually, Influencer campaigns requiring performance tracking and creator discovery, Driving bio traffic and sales via Link in Bio functionality. Keep in mind: starter plan severely restricted with only 1 user and 30 posts per profile per month.
Later Pros & Cons
Pros
- Intuitive mobile and desktop apps for on-the-go content creation
- Visual planning tools save time on feed curation
- Proven scale with 136B annual impressions and 1B+ Link in Bio transactions
- Official Instagram partner ensuring safe scheduling
- AI-driven optimizations boost engagement with Best Time and Hashtag features
- Comprehensive ecosystem combining social media, influencer marketing, and commerce tools
Cons
- Starter plan severely restricted with only 1 user and 30 posts per profile per month
- Incomplete pricing details for Growth and Advanced plans require site signup
- Mixed mobile app ratings with 3.8/5 stars on Google Play
- Additional users and Social Sets cost extra on paid plans
Frequently Asked Questions
Later starts at $25/mo, billed monthly. There are 3 plans available.
No, Later does not currently offer a free plan, though most paid plans include a trial period.
The most affordable paid plan is Starter at $25/mo.
With a 3.8/5 rating from 5,380 reviews, Later is well-regarded. Best for: Small businesses and creators scheduling casual posts visually, Influencer campaigns requiring performance tracking and creator discovery, Driving bio traffic and sales via Link in Bio functionality.
Later bills monthly. The pricing model is subscription.
Later offers 3 plans: Starter, Growth, Advanced.