Kl
Klaviyo Pricing (March 2026)
Free plan available
Prices verified March 16, 2026
How much does Klaviyo cost?
Klaviyo offers a free plan with paid tiers starting at Free/mo.
Free TierYes
Starting PriceFree
Number of Plans4
Billing Cyclemonthly
Pricing Modelusage-based
All Plans
Free
Free
Billed monthly
- Up to 250 profiles
- 500 emails/month
- 150 SMS credits/month
- Basic templates
- Email support
Most Popular
Starter
$20/mo
Billed monthly
- Up to 500 profiles
- Unlimited emails
- Advanced segmentation
- Priority support
Growth
$60/mo
Billed monthly
- Up to 2,500 profiles
- Advanced AI features
- A/B testing
- Custom integrations
Pro
$150/mo
Billed monthly
- Up to 10,000 profiles
- Advanced reporting
- Dedicated support
- Custom onboarding
Feature Breakdown by Plan
| Feature | Free | Starter | Growth | Pro |
|---|---|---|---|---|
| Up to 250 profiles | ✓ | ✗ | ✗ | ✗ |
| 500 emails/month | ✓ | ✗ | ✗ | ✗ |
| 150 SMS credits/month | ✓ | ✗ | ✗ | ✗ |
| Basic templates | ✓ | ✗ | ✗ | ✗ |
| Email support | ✓ | ✗ | ✗ | ✗ |
| Up to 500 profiles | ✗ | ✓ | ✗ | ✗ |
| Unlimited emails | ✗ | ✓ | ✗ | ✗ |
| Advanced segmentation | ✗ | ✓ | ✗ | ✗ |
| Priority support | ✗ | ✓ | ✗ | ✗ |
| Up to 2,500 profiles | ✗ | ✗ | ✓ | ✗ |
| Advanced AI features | ✗ | ✗ | ✓ | ✗ |
| A/B testing | ✗ | ✗ | ✓ | ✗ |
| Custom integrations | ✗ | ✗ | ✓ | ✗ |
| Up to 10,000 profiles | ✗ | ✗ | ✗ | ✓ |
| Advanced reporting | ✗ | ✗ | ✗ | ✓ |
| Dedicated support | ✗ | ✗ | ✗ | ✓ |
| Custom onboarding | ✗ | ✗ | ✗ | ✓ |
Is Klaviyo Worth It?
4.7/5 from 2,500 reviews
The free plan lets you test core functionality before committing.
Paid plans range from $20/mo (Starter) to $150/mo (Pro). Most users pick the Starter plan.
Best for: Ecommerce brands building personalized campaigns for sales and loyalty, B2C businesses needing omnichannel email/SMS/push automation, Startups and small teams testing marketing with free tier limits. Keep in mind: limited free tier caps at 250 profiles/500 emails, requiring upgrade for scale.
Klaviyo Pros & Cons
Pros
- Delivers 63x average ROI through data-driven personalization and AI
- 350+ seamless integrations for easy data unification across channels
- Free tier ideal for testing with real features like 500 emails/month
- AI automation handles send times, templates, and inbox optimization
- Powers 193,000+ brands with proven omnichannel growth
- High-converting tools like product recommendations boost engagement
- Built-in Customer Hub and reporting for analytics without extras
Cons
- Limited free tier caps at 250 profiles/500 emails, requiring upgrade for scale
- Usage-based pricing can escalate quickly with growing lists and sends
- Steeper learning curve for advanced segmentation despite drag-and-drop interface
- Primarily B2C/commerce-focused, less ideal for non-ecommerce businesses
- SMS credits limited in free plan with additional costs for high volume
Frequently Asked Questions
Klaviyo offers a free plan. Paid plans start at Free/mo, billed monthly. There are 4 plans total.
Yes, Klaviyo offers a free tier that lets you try core features before upgrading to a paid plan.
The most affordable paid plan is Starter at $20/mo.
With a 4.7/5 rating from 2,500 reviews, Klaviyo is well-regarded. Best for: Ecommerce brands building personalized campaigns for sales and loyalty, B2C businesses needing omnichannel email/SMS/push automation, Startups and small teams testing marketing with free tier limits.
Klaviyo bills monthly. The pricing model is usage-based.
Klaviyo offers 4 plans: Free, Starter, Growth, Pro.