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HubSpot Marketing Hub Pricing (March 2026)
Free plan available
Prices verified March 16, 2026
How much does HubSpot Marketing Hub cost?
HubSpot Marketing Hub offers a free plan with paid tiers starting at $20/mo.
Free TierYes
Starting Price$20/mo
Number of Plans4
Billing Cyclemonthly
Pricing Modelfreemium
All Plans
Professional
$890/mo
Billed monthly
- Marketing automation
- Smart content
- Custom reporting
- A/B testing
Enterprise
$3,600/mo
Billed monthly
- Advanced reporting
- Custom objects
- Teams
- Predictive lead scoring
Feature Breakdown by Plan
| Feature | Free | Starter | Professional | Enterprise |
|---|---|---|---|---|
| Basic marketing tools | ✓ | ✗ | ✗ | ✗ |
| Contact management | ✓ | ✗ | ✗ | ✗ |
| Basic forms | ✓ | ✗ | ✗ | ✗ |
| Email marketing | ✗ | ✓ | ✗ | ✗ |
| Ad management | ✗ | ✓ | ✗ | ✗ |
| Landing pages | ✗ | ✓ | ✗ | ✗ |
| Forms | ✗ | ✓ | ✗ | ✗ |
| Marketing automation | ✗ | ✗ | ✓ | ✗ |
| Smart content | ✗ | ✗ | ✓ | ✗ |
| Custom reporting | ✗ | ✗ | ✓ | ✗ |
| A/B testing | ✗ | ✗ | ✓ | ✗ |
| Advanced reporting | ✗ | ✗ | ✗ | ✓ |
| Custom objects | ✗ | ✗ | ✗ | ✓ |
| Teams | ✗ | ✗ | ✗ | ✓ |
| Predictive lead scoring | ✗ | ✗ | ✗ | ✓ |
Team Cost Calculator
Estimated monthly costs based on team size (price per user × team members):
| Team Size | Starter | Professional | Enterprise |
|---|---|---|---|
| 5 users | $100/mo | $4,450/mo | $18,000/mo |
| 10 users | $200/mo | $8,900/mo | $36,000/mo |
| 25 users | $500/mo | $22,250/mo | $90,000/mo |
| 50 users | $1,000/mo | $44,500/mo | $180,000/mo |
Is HubSpot Marketing Hub Worth It?
4.4/5 from 8,500 reviews
The free plan lets you test core functionality before committing.
Paid plans range from $20/mo (Starter) to $3,600/mo (Enterprise). Most users pick the Starter plan.
Best for: Mid-market to enterprise B2B companies with complex sales cycles, High-volume lead generation teams needing intelligent form capture, Multi-channel marketing campaigns across email, social, and web. Keep in mind: higher enterprise costs at $3,600/month may be prohibitive for smaller teams.
HubSpot Marketing Hub Pros & Cons
Pros
- AI-powered capabilities with intelligent forms and personalization at scale
- Unified platform connecting marketing, sales, and customer service data
- Comprehensive feature set covering the full marketing funnel
- Strong customer support with deep engagement and implementation help
- Proven results with 288,000 customers across 135+ countries
- Flexible pricing with free tier available and no credit card required
- Multi-channel capabilities supporting email, social media, and website personalization
Cons
- Higher enterprise costs at $3,600/month may be prohibitive for smaller teams
- Steep learning curve due to comprehensive feature set requiring training
- Seat-based pricing can accumulate quickly for larger teams
- Feature complexity may overwhelm teams seeking simpler solutions
Frequently Asked Questions
HubSpot Marketing Hub offers a free plan. Paid plans start at $20/mo, billed monthly. There are 4 plans total.
Yes, HubSpot Marketing Hub offers a free tier that lets you try core features before upgrading to a paid plan.
The most affordable paid plan is Starter at $20/mo.
With a 4.4/5 rating from 8,500 reviews, HubSpot Marketing Hub is well-regarded. Best for: Mid-market to enterprise B2B companies with complex sales cycles, High-volume lead generation teams needing intelligent form capture, Multi-channel marketing campaigns across email, social, and web.
HubSpot Marketing Hub bills monthly. The pricing model is freemium.
HubSpot Marketing Hub offers 4 plans: Free, Starter, Professional, Enterprise.