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Hotjar Pricing (March 2026)
Free plan available
Prices verified March 16, 2026
How much does Hotjar cost?
Hotjar offers a free plan with paid tiers starting at $32/mo.
Free TierYes
Starting Price$32/mo
Number of Plans4
Billing Cyclemonthly
Pricing Modelfreemium
All Plans
Most Popular
Plus
$32/mo
Billed monthly
- 100 daily sessions
- 10 heatmaps
- 10 surveys
- Priority support
- Advanced filters
Business
$80/mo
Billed monthly
- 500 daily sessions
- 20 heatmaps
- 20 surveys
- Phone support
- Custom events
- Funnels
Scale
$171/mo
Billed monthly
- 1500 daily sessions
- Unlimited heatmaps
- Unlimited surveys
- Dedicated support
- Console logs
- API access
Feature Breakdown by Plan
| Feature | Basic | Plus | Business | Scale |
|---|---|---|---|---|
| 35 daily sessions | ✓ | ✗ | ✗ | ✗ |
| 3 heatmaps | ✓ | ✗ | ✗ | ✗ |
| 3 surveys | ✓ | ✗ | ✗ | ✗ |
| Basic support | ✓ | ✗ | ✗ | ✗ |
| 100 daily sessions | ✗ | ✓ | ✗ | ✗ |
| 10 heatmaps | ✗ | ✓ | ✗ | ✗ |
| 10 surveys | ✗ | ✓ | ✗ | ✗ |
| Priority support | ✗ | ✓ | ✗ | ✗ |
| Advanced filters | ✗ | ✓ | ✗ | ✗ |
| 500 daily sessions | ✗ | ✗ | ✓ | ✗ |
| 20 heatmaps | ✗ | ✗ | ✓ | ✗ |
| 20 surveys | ✗ | ✗ | ✓ | ✗ |
| Phone support | ✗ | ✗ | ✓ | ✗ |
| Custom events | ✗ | ✗ | ✓ | ✗ |
| Funnels | ✗ | ✗ | ✓ | ✗ |
| 1500 daily sessions | ✗ | ✗ | ✗ | ✓ |
| Unlimited heatmaps | ✗ | ✗ | ✗ | ✓ |
| Unlimited surveys | ✗ | ✗ | ✗ | ✓ |
| Dedicated support | ✗ | ✗ | ✗ | ✓ |
| Console logs | ✗ | ✗ | ✗ | ✓ |
| API access | ✗ | ✗ | ✗ | ✓ |
Team Cost Calculator
Estimated monthly costs based on team size (price per user × team members):
| Team Size | Plus | Business | Scale |
|---|---|---|---|
| 5 users | $160/mo | $400/mo | $855/mo |
| 10 users | $320/mo | $800/mo | $1,710/mo |
| 25 users | $800/mo | $2,000/mo | $4,275/mo |
| 50 users | $1,600/mo | $4,000/mo | $8,550/mo |
Is Hotjar Worth It?
4.3/5 from 2,847 reviews
The free plan lets you test core functionality before committing.
Paid plans range from $32/mo (Plus) to $171/mo (Scale). Most users pick the Plus plan.
Best for: E-commerce optimization, Website conversion rate optimization, User experience research. Keep in mind: can be expensive for high-traffic sites.
Hotjar Pros & Cons
Pros
- Easy to set up and use
- Comprehensive user behavior insights
- Strong heatmap and session recording features
- Good free tier available
- Excellent customer support
- Privacy-focused with GDPR compliance
Cons
- Can be expensive for high-traffic sites
- Limited customization options
- Session recording can impact site performance
- Basic reporting capabilities
Frequently Asked Questions
Hotjar offers a free plan. Paid plans start at $32/mo, billed monthly. There are 4 plans total.
Yes, Hotjar offers a free tier that lets you try core features before upgrading to a paid plan.
The most affordable paid plan is Plus at $32/mo.
With a 4.3/5 rating from 2,847 reviews, Hotjar is well-regarded. Best for: E-commerce optimization, Website conversion rate optimization, User experience research.
Hotjar bills monthly. The pricing model is freemium.
Hotjar offers 4 plans: Basic, Plus, Business, Scale.