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Google Analytics Pricing (March 2026)
Free plan available
Prices verified March 16, 2026
How much does Google Analytics cost?
Google Analytics offers a free plan with paid tiers starting at Free/mo.
Free TierYes
Starting PriceFree
Number of Plans2
Billing Cyclemonthly
Pricing Modelfreemium
All Plans
Most Popular
Standard
Free
Billed monthly
- Real-time reporting
- Basic conversion tracking
- Web data streams
- Basic segments
- Standard reports
Analytics 360
$12,500/mo
Billed monthly
- Advanced customization
- Unsampled reports
- Data freshness SLA
- Advanced analysis
- Enterprise support
- BigQuery export
Feature Breakdown by Plan
| Feature | Standard | Analytics 360 |
|---|---|---|
| Real-time reporting | ✓ | ✗ |
| Basic conversion tracking | ✓ | ✗ |
| Web data streams | ✓ | ✗ |
| Basic segments | ✓ | ✗ |
| Standard reports | ✓ | ✗ |
| Advanced customization | ✗ | ✓ |
| Unsampled reports | ✗ | ✓ |
| Data freshness SLA | ✗ | ✓ |
| Advanced analysis | ✗ | ✓ |
| Enterprise support | ✗ | ✓ |
| BigQuery export | ✗ | ✓ |
Team Cost Calculator
Estimated monthly costs based on team size (price per user × team members):
| Team Size | Analytics 360 |
|---|---|
| 5 users | $62,500/mo |
| 10 users | $125,000/mo |
| 25 users | $312,500/mo |
| 50 users | $625,000/mo |
Is Google Analytics Worth It?
4.3/5 from 8,250 reviews
The free plan lets you test core functionality before committing.
Best for: Website owners and bloggers tracking visitor behavior, E-commerce stores monitoring sales and conversions, Digital marketers optimizing campaigns and ROI. Keep in mind: limited customization in free tier.
Google Analytics Pros & Cons
Pros
- Completely free for standard users with no cost barrier
- No coding required with simple setup process
- Unified cross-platform tracking across websites and apps
- AI-powered insights with machine learning capabilities
- Real-time data monitoring for instant visibility
- Comprehensive integration ecosystem with Google tools
- Free educational resources through Analytics Academy
Cons
- Limited customization in free tier
- Steep learning curve for beginners
- Data sampling limitations for large datasets
- Privacy regulation complexity requires careful configuration
Frequently Asked Questions
Google Analytics offers a free plan. Paid plans start at Free/mo, billed monthly. There are 2 plans total.
Yes, Google Analytics offers a free tier that lets you try core features before upgrading to a paid plan.
The most affordable paid plan is Analytics 360 at $12,500/mo.
With a 4.3/5 rating from 8,250 reviews, Google Analytics is well-regarded. Best for: Website owners and bloggers tracking visitor behavior, E-commerce stores monitoring sales and conversions, Digital marketers optimizing campaigns and ROI.
Google Analytics bills monthly. The pricing model is freemium.
Google Analytics offers 2 plans: Standard, Analytics 360.