Buffer Pricing (April 2026)
How much does Buffer cost?
Buffer offers a free plan with paid tiers starting at Free/mo.
All Plans
Buffer Pricing Breakdown
Buffer's pricing model is designed to be flexible and scalable, catering to different user needs and budgets. The platform offers a free plan and multiple paid tiers, with pricing calculated per social media channel. This approach allows users to start small and expand their social media management capabilities as their needs grow.
The Free plan provides an excellent entry point for individuals and small businesses. It includes up to 3 social media channels, 10 scheduled posts per channel, and basic features like the AI Assistant and content calendar. While limited, it offers a risk-free way to explore Buffer's capabilities.
The Essentials plan, priced at $6 per channel monthly, is ideal for individuals and small businesses seeking more advanced features. It offers unlimited scheduling, advanced analytics, and additional tools like hashtag management and first comment scheduling. For users managing multiple channels, costs can quickly add up, so it's crucial to calculate potential expenses carefully.
The Team plan, at $10 per channel monthly, is designed for growing businesses and collaborative teams. It includes unlimited users, advanced team collaboration features, content approval workflows, and custom access permissions. While more expensive, it provides comprehensive tools for teams needing sophisticated social media management.
Compared to competitors, Buffer's per-channel pricing can become expensive for users managing many social media accounts. However, the platform offers volume discounts, meaning the cost per channel decreases as you add more channels. Businesses should carefully evaluate their specific needs and potential long-term costs when selecting a plan.
Feature Breakdown by Plan
| Feature | Free | Essentials | Team | Agency |
|---|---|---|---|---|
| 3 channels | ✓ | ✗ | ✗ | ✗ |
| 10 posts/channel | ✓ | ✗ | ✗ | ✗ |
| Basic publishing | ✓ | ✗ | ✗ | ✗ |
| Per channel | ✗ | ✓ | ✓ | ✗ |
| Unlimited posts | ✗ | ✓ | ✗ | ✗ |
| Engagement tools | ✗ | ✓ | ✗ | ✗ |
| Unlimited users | ✗ | ✗ | ✓ | ✗ |
| Draft collaboration | ✗ | ✗ | ✓ | ✗ |
| 10 channels | ✗ | ✗ | ✗ | ✓ |
| Client management | ✗ | ✗ | ✗ | ✓ |
| Custom access | ✗ | ✗ | ✗ | ✓ |
Team Cost Calculator
Estimated monthly costs based on team size (price per user × team members):
| Team Size | Essentials | Team | Agency |
|---|---|---|---|
| 5 users | $30/mo | $60/mo | $600/mo |
| 10 users | $60/mo | $120/mo | $1,200/mo |
| 25 users | $150/mo | $300/mo | $3,000/mo |
| 50 users | $300/mo | $600/mo | $6,000/mo |
Is Buffer Worth It?
The free plan lets you test core functionality before committing.
Paid plans range from $6/mo (Essentials) to $120/mo (Agency). Most users pick the Team plan.
Best for: Small businesses, Creators, Startups. Keep in mind: limited features.
Buffer Pros & Cons
- Simple interface
- Affordable
- Great free tier
- Easy to use
- Browser extension
- Limited features
- No social listening
- Basic analytics
- Per-channel pricing