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Amplitude Pricing (March 2026)
Free plan available
Prices verified March 16, 2026
How much does Amplitude cost?
Amplitude offers a free plan with paid tiers starting at Free/mo.
Free TierYes
Starting PriceFree
Number of Plans4
Billing Cyclemonthly
Pricing Modelfreemium
All Plans
Feature Breakdown by Plan
| Feature | Starter | Plus | Growth | Enterprise |
|---|---|---|---|---|
| 50K MTUs | ✓ | ✗ | ✗ | ✗ |
| Core analytics | ✓ | ✗ | ✗ | ✗ |
| Unlimited events | ✓ | ✗ | ✗ | ✗ |
| 1000 MTUs | ✗ | ✓ | ✗ | ✗ |
| Advanced analytics | ✗ | ✓ | ✗ | ✗ |
| Behavioral cohorts | ✗ | ✓ | ✗ | ✗ |
| Custom MTUs | ✗ | ✗ | ✓ | ✗ |
| Experiments | ✗ | ✗ | ✓ | ✗ |
| Predictive analytics | ✗ | ✗ | ✓ | ✗ |
| SSO | ✗ | ✗ | ✗ | ✓ |
| Advanced security | ✗ | ✗ | ✗ | ✓ |
| Dedicated CSM | ✗ | ✗ | ✗ | ✓ |
Team Cost Calculator
Estimated monthly costs based on team size (price per user × team members):
| Team Size | Plus |
|---|---|
| 5 users | $245/mo |
| 10 users | $490/mo |
| 25 users | $1,225/mo |
| 50 users | $2,450/mo |
Is Amplitude Worth It?
4.5/5 from 580 reviews
The free plan lets you test core functionality before committing.
Best for: Product teams, Enterprise, Growth teams. Keep in mind: complex for beginners.
Amplitude Pros & Cons
Pros
- Powerful behavioral analytics
- Built-in experimentation
- Great visualizations
- SQL access
- Recommendations
Cons
- Complex for beginners
- Expensive at scale
- MTU-based pricing
- Setup complexity
Frequently Asked Questions
Amplitude offers a free plan. Paid plans start at Free/mo, billed monthly. There are 4 plans total.
Yes, Amplitude offers a free tier that lets you try core features before upgrading to a paid plan.
The most affordable paid plan is Plus at $49/mo.
With a 4.5/5 rating from 580 reviews, Amplitude is well-regarded. Best for: Product teams, Enterprise, Growth teams.
Amplitude bills monthly. The pricing model is freemium.
Amplitude offers 4 plans: Starter, Plus, Growth, Enterprise.