AC
ActiveCampaign Pricing (March 2026)
Starting from $15/mo
Prices verified March 16, 2026
How much does ActiveCampaign cost?
ActiveCampaign starts at $15/mo with 4 plans available.
Free TierNo
Starting Price$15/mo
Number of Plans4
Billing Cyclemonthly
Pricing Modelsubscription
All Plans
Most Popular
Plus
$70/mo
Billed monthly
- All Lite features
- CRM with sales automation
- Contact and lead scoring
- Dynamic content
Professional
$159/mo
Billed monthly
- All Plus features
- Site messaging
- Attribution
- Predictive sending
Enterprise
$279/mo
Billed monthly
- All Professional features
- Custom reporting
- Custom mailserver domain
- Single sign-on
Feature Breakdown by Plan
| Feature | Lite | Plus | Professional | Enterprise |
|---|---|---|---|---|
| Email marketing | ✓ | ✗ | ✗ | ✗ |
| Marketing automation | ✓ | ✗ | ✗ | ✗ |
| Subscription forms | ✓ | ✗ | ✗ | ✗ |
| Basic CRM | ✓ | ✗ | ✗ | ✗ |
| All Lite features | ✗ | ✓ | ✗ | ✗ |
| CRM with sales automation | ✗ | ✓ | ✗ | ✗ |
| Contact and lead scoring | ✗ | ✓ | ✗ | ✗ |
| Dynamic content | ✗ | ✓ | ✗ | ✗ |
| All Plus features | ✗ | ✗ | ✓ | ✗ |
| Site messaging | ✗ | ✗ | ✓ | ✗ |
| Attribution | ✗ | ✗ | ✓ | ✗ |
| Predictive sending | ✗ | ✗ | ✓ | ✗ |
| All Professional features | ✗ | ✗ | ✗ | ✓ |
| Custom reporting | ✗ | ✗ | ✗ | ✓ |
| Custom mailserver domain | ✗ | ✗ | ✗ | ✓ |
| Single sign-on | ✗ | ✗ | ✗ | ✓ |
Team Cost Calculator
Estimated monthly costs based on team size (price per user × team members):
| Team Size | Lite | Plus | Professional | Enterprise |
|---|---|---|---|---|
| 5 users | $75/mo | $350/mo | $795/mo | $1,395/mo |
| 10 users | $150/mo | $700/mo | $1,590/mo | $2,790/mo |
| 25 users | $375/mo | $1,750/mo | $3,975/mo | $6,975/mo |
| 50 users | $750/mo | $3,500/mo | $7,950/mo | $13,950/mo |
Is ActiveCampaign Worth It?
4.6/5 from 2,847 reviews
There is no free tier, but most paid plans include a trial period.
Paid plans range from $15/mo (Lite) to $279/mo (Enterprise). Most users pick the Plus plan.
Best for: Small to mid-market businesses needing integrated marketing automation and CRM, E-commerce companies requiring email marketing with SMS/WhatsApp capabilities, Sales teams automating lead nurturing and follow-up workflows. Keep in mind: pricing based on contact count can become expensive as database grows.
ActiveCampaign Pros & Cons
Pros
- Unified platform combining email, marketing automation, CRM, and messaging
- Powerful automation capabilities with site tracking and behavioral triggers
- User-friendly drag-and-drop email builder accessible to non-technical users
- Extensive global reach with 180,000+ customers across 170+ countries
- Highly rated on major review platforms
- Flexible contact-based pricing model that scales with business growth
Cons
- Pricing based on contact count can become expensive as database grows
- Limited pricing transparency in public materials
- Complex feature set may have learning curve for beginners
- Enterprise plan requires custom negotiation with sales team
Frequently Asked Questions
ActiveCampaign starts at $15/mo, billed monthly. There are 4 plans available.
No, ActiveCampaign does not currently offer a free plan, though most paid plans include a trial period.
The most affordable paid plan is Lite at $15/mo.
With a 4.6/5 rating from 2,847 reviews, ActiveCampaign is well-regarded. Best for: Small to mid-market businesses needing integrated marketing automation and CRM, E-commerce companies requiring email marketing with SMS/WhatsApp capabilities, Sales teams automating lead nurturing and follow-up workflows.
ActiveCampaign bills monthly. The pricing model is subscription.
ActiveCampaign offers 4 plans: Lite, Plus, Professional, Enterprise.