Beginner
How to create pages and tags on Ghost
Quick Answer
Creating pages and tags in Ghost is done through the admin dashboard. Pages are created from the Pages section and can be used for static content like About or Contact pages, while tags are created in the Tags section to organize and categorize your posts.
Prerequisites
- Ghost admin account access
- Basic understanding of content management
- Ghost site already set up
- Admin or editor permissions
1
Access Ghost Admin Dashboard
Navigate to your Ghost site's admin panel by adding
/ghost to your site URL (e.g., yoursite.com/ghost). Log in with your admin credentials to access the dashboard.Tip
Bookmark your Ghost admin URL for quick access
2
Create a New Page
In the left sidebar, click on Pages. Then click the New page button in the top right corner. This opens the Ghost editor where you can create your static page content.
Tip
Pages are different from posts - they're typically used for static content like About, Contact, or Privacy Policy pages
3
Configure Page Settings
Add your page title and content using the Ghost editor. Click the Settings gear icon in the top right to configure page URL, excerpt, and SEO settings. Set the page status to Published when ready to make it live.
Tip
Use a descriptive URL slug that matches your page content for better SEO
4
Access Tags Management
From the main dashboard, click on Tags in the left sidebar. This shows all existing tags and allows you to create new ones or edit existing tags.
5
Create a New Tag
Click the New tag button in the top right corner of the Tags page. Enter a Name for your tag (this is what readers will see). The Slug field will auto-populate but can be customized for URLs.
Tip
Keep tag names short and descriptive - they help readers find related content
6
Configure Tag Details
Add an optional Description to explain what the tag represents. You can also upload a Tag image and set Meta data for SEO purposes. Click Save to create the tag.
Tip
Tag descriptions appear in some themes and help with SEO
7
Apply Tags to Posts
When creating or editing a post, click the Settings gear icon and scroll to the Tags section. Start typing to search existing tags or create new ones on-the-fly by typing the tag name and pressing Enter.
Tip
You can add multiple tags to a single post - aim for 3-5 relevant tags per post
8
Organize Your Navigation
To add pages to your site navigation, go to Settings > Design and scroll to Navigation. Click Add item, enter the page title and URL, then drag to reorder. Click Save to update your site menu.
Tip
Test your navigation on both desktop and mobile to ensure it displays correctly
Troubleshooting
Page not appearing in navigation menu
Pages don't automatically appear in navigation. Go to Settings > Design > Navigation and manually add your page URL to the menu structure.
Tags not showing on published posts
Check your theme settings - some themes hide tags by default. Also ensure tags are properly saved to posts by editing the post and checking the Tags section in post settings.
Cannot create new tags when editing posts
Ensure you have sufficient permissions (Author level or higher). If the issue persists, create tags separately in the Tags section first, then apply them to posts.
Page URL returning 404 error
Check that the page is set to Published status and verify the URL slug doesn't conflict with existing routes. Try refreshing the page or clearing your browser cache.
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