Intermediate
How to build a drip campaign workflow on GetResponse
Quick Answer
Build a drip campaign in GetResponse by navigating to Automation, creating a new workflow with triggers and conditions, then adding email actions with proper timing intervals. Use the visual workflow builder to connect elements and activate your campaign.
Prerequisites
- Active GetResponse account
- Email list with subscribers
- Pre-written email content
- Basic understanding of email marketing automation
1
Access the Automation Builder
Log into your GetResponse account and click on Automation in the main navigation menu. Select Create Workflow and choose Start from scratch to build a custom drip campaign. Name your workflow with a descriptive title like "Welcome Series" or "Product Onboarding."
Tip
Use clear naming conventions for your workflows to easily identify them later when managing multiple campaigns.
2
Set Up the Trigger Condition
Click the plus (+) icon to add your first element. Select Conditions & Triggers from the menu, then choose your trigger type (e.g., Subscription, Tag Added, or Date/Time). Configure the trigger settings by selecting the specific list, tag, or date that will initiate the drip sequence.
Tip
Choose triggers that align with subscriber behavior for better engagement rates.
3
Add Your First Email
Connect an Actions element to your trigger by clicking the plus (+) icon below it. Select Send Message and choose Create new message. Design your first email using GetResponse's drag-and-drop editor or select from pre-made templates. Add your subject line, content, and personalization tokens like
{{contact.name}}.Tip
Keep your first email focused on welcoming subscribers and setting expectations for future emails.
4
Configure Email Timing
After saving your first email, add a Wait element from the Conditions & Triggers section. Set the delay period (e.g., 3 days, 1 week) before the next email is sent. You can choose between Time delay, Wait until specific date, or Wait for contact activity.
Tip
Space emails 2-7 days apart to avoid overwhelming subscribers while maintaining engagement.
5
Build Your Email Sequence
Continue adding alternating Send Message and Wait elements to create your complete drip sequence. For each email, customize the content to match where subscribers are in their journey. Use Conditions like Message opened or Link clicked to create branching paths based on engagement.
Tip
Plan 3-7 emails for most drip campaigns, with each email providing unique value to subscribers.
6
Add Personalization and Segmentation
Enhance your emails with personalization by inserting dynamic content using
{{contact.email}}, {{contact.custom_field_name}}, or other contact attributes. Add Condition elements to segment subscribers based on tags, custom fields, or previous interactions to deliver more targeted content.Tip
Use at least basic personalization like first name to increase open rates by up to 26%.
7
Test and Activate Your Workflow
Click Test workflow to run through your automation with test data. Review all email content, timing intervals, and conditional logic. Once satisfied, click Turn on to activate your drip campaign. Monitor the Statistics tab to track performance metrics like open rates, click rates, and conversions.
Tip
Always test your workflow with a small segment first before rolling it out to your entire list.
Troubleshooting
Emails not sending at scheduled times
Check that your workflow is activated and verify the Wait element timing settings. Ensure your account has sufficient email credits and no deliverability issues.
Subscribers receiving duplicate emails
Review your trigger conditions and ensure contacts aren't entering the workflow multiple times. Add a Condition to check if contacts have already received the sequence.
Low open rates in drip sequence
Improve subject lines, verify sender reputation, and check if emails are landing in spam folders. Use A/B testing features to optimize email performance.
Workflow stops working unexpectedly
Check for broken connections between elements in the visual builder. Verify that all required fields are completed and no conditional logic conflicts exist.
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